Validating Your Product or Service Idea
Class Description
You have an idea...now what? Most entrepreneurs fail because they build the wrong product. How does this happen? It’s because we race to the “build” phase and focus all our energy on the product. But there’s a way more important “p” word that always trumps your product...PEOPLE.
If you truly want to create an awesome product, you have to understand the people your product will serve. The best competitive advantage you can have is to understand your people, your audience, your potential customers better than everyone else. Your audience will guide you to the exact product you should create and how you should market it. This class will show you how to tap into that knowledge.
In this class, you will:
- Learn how to use research to gather the information you need to build an effective product or service.
- Review well-known case studies and best-practices in product design.
- Walk through a simple step-by-step demo for building a landing page using Instapage.
- Learn the basics of email lists and automation using ConvertKit.
Lessons
1Why Most Entrepreneurs Fail - Lessons Coming Soon!2Adopting a Mindset of Launch and Learn
3You Must Put Problems Before Solutions
4Establishing Your Skills
5Know Your Tribe: Your Best Competitive Advantage
6Types of Audience Research
7What NOT to Ask When Doing Research
8Method 1: Surveys & the Art of Asking
9Method 2: One on One Interviews
10What You Should Ask
11Where to Find People
12How to Analyze Your Findings
13How to Leverage People
14Mind the gap
15Product Example
16What Does Validation Mean?
17Anatomy of a Product Landing Page
18Spreading Word About Your Landing Page
19Nurturing Your Audience
20The Platinum Experience
21Know Your Numbers
22Planning for the Future