Design Surface Patterns From Scratch
Bonnie Christine
Make More Than A Logo
A great brand is the culmination of strategic thought, experience, and a little magic. It all results in a story that creates brand fans. A logo, a name and identity are starting points, but by themselves don’t create successful brands. Learn what it takes to build a lasting and meaningful brand in Branding Essentials for Designers with Stanley Hainsworth.
Stanley is the former creative director at Nike, Lego and Starbucks and now founder of the multi-disciplinary creative juggernaut – Tether. In this class he teaches the role stories play in developing a strong brand identity and how to create a strategic roadmap for sharing a brand story with the world. You’ll learn tools and methodologies for creating brands that can be applied to projects of all sizes.
Through this class you’ll develop the skills you need to offer clients the complete package when it comes to branding – not just a logo. Deepen your branding know-how and infuse meaning into your design work with branding whiz, Stanley Hainsworth.
This class is for design professionals, entrepreneurs, startup founders, marketing and branding managers, and creatives interested in learning more about branding.
Underneath that highly unorthodox shock of follicular iconoclasm lies the turbocharged brain of a highly attuned branding machine. Stanley mastered the art of brand storycraft while serving as the creative-in-chief at three of the great brands of our time: Nike, Lego, and Starbucks, where he was VP of Global Creative during an era when the now-ubiquitous brand matured into the cultural icon we know today. His creative influence extended from products and campaigns to all consumer touch points. Prior to that, as Global Creative Director for the Lego Company in Denmark, Stanley directed a total visual overhaul of the brand, including advertising, interactive, packaging, retail and brand stores. At Nike, Stanley worked on everything from the Olympics to creating Nike Entertainment. He has written books on branding, is an educator, a regular contributor to the Huffington Post, and is a sought after speaker on branding and design worldwide.
One of the most story based courses I've ever taken!
I would love to recommend this course. I would politely differ to other reviewers leaving a negative review due to a slow-pace or wasted-time reasons, due to the fact that, for me, that is just the style of the teacher. In my opinion, you can't expect everybody to be explosive and high energy all the time, some of the best mentors I had are very patient people who talk quite "slowly" and think carefully before speaking, such as Jony Ive. Needless to say, I loved the videos and I will obviously not leave a bad review because the public is only "white-males", since a high number of courses here have mostly female audiences (remember, diversity rocks!)
This was engaging and educational, wonderful content!
Cool course.
Not sure why some of the negative reviews, but this is a great class that really gets the wheels turning in your head to think creatively in branding and marketing. Just hearing Stanley tell his stories and show his work is inspiring that anyone can do this if you just take the time to really think about things. He is a very likable person and seems like someone that would be great to get to know in person. Please have Stanley back for another class someday!
Stanley Hainsworth is not only creative but connected to the human essence - as someone who constantly strives to be a designer with a sense of social responsibility, his story about Africa touched my heart. I lived and worked there for almost three years. Currently now going for my masters back in NY, its amazing to know one of your biggest inspirations not only designs for pleasure but for everyone's happiness. It shows in his work and I thank you for having him on your channel.
I've been in need of some inspiration, and Stanley Hainsworth's passion and enthusiasm for his work, his colleagues, and his clients, stirs the embers of my distant memories of being in that place of passion for design. I want to be in that place again. Thanks Stanley, for pointing me in the right direction. Loved the course (watched it through twice) and will watch it again.
I so want to work for Tether! Seems so much fun! This is a lovely class and I would definitely watch it again and again. Stanley is definitely one of our creative top pioneers in the industry!
Stanley's branding class was packed with so many actionable takeaways!! I learned so much about the thinking behind how branding is important for companies to differentiate themselves from their competitors. One of the biggest things I learned was when he said describing a brand is like describing a person to someone. He talked a lot about the process that it takes to build successful brands and keep them true to their promise. I really loved when he did a tour of his agency Tether. This class is filled with lots of creative material and great energy. I definitely recommend it! Thank you Creative Live!!
It was very informational. What a cool chance to see how a brand grows from just an idea to something amazing! Loved the part about Starbucks especially and how they went through so many designs and looks before they found what they wanted, but they created a standard that all photos, flyers, ads, everything had to adhere to. Very interesting class!
Really great speaker providing great thought into branding. I'm keeping a sticky on my monitor now reminding me what my job is - make emotional connection between consumers and brands.
Brilliant, thorough and entertaining presentation on Branding. Excellent, fun case studies! Highly recommended.
Loved every bit of it. Much value.
This class was fun to watch, very interesting. It was a pleasure to see someone so passionate about his work. The information given was useful. The class certainly shows that there is a lot involved in creating a brand.
On of the most fun and energetic class that I watched here in Creative Live. I love it!
He is fun and engaging... This class has given me a whole new perspective of how to build my brand and keep it consistent as I go. The videos he shows are soo fun, and they show off his great sense of humor, and fun personality!!
I am LOVING this class. I have heard "brand" explained in a lot of different ways, but Stanley's metaphors and examples made such sense to me that I actually feel like I have a firm grasp of what it means, and how I can make my own. Describing and showing his process with various brands was especially helpful. I feel empowered and excited (rather than overwhelmed, nervous, or uncertain) about strengthening my brand. Without Creative Live, I would not be able to take a class from an expert like Stanley Hainsworth, so I am especially grateful for today's course. Thank You! - Alexis (a.k.a. Free Range Al)
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