Make Things Make Money: The Business of Illustration and Lettering with Dina Rodriguez

Make a Profit with Your Passion

Make Things Make Money: The Business of Illustration and Lettering
  • 29 video lessons
  • 4 hours and 42 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee
Do you have a passion for drawing and dream of turning it into your next full-time gig? Hand lettering artist and commercial illustrator Dina Rodriguez will show you how to create a career doing what you love. Dina shares lessons learned from her path to becoming a successful freelance artist–so you can grow your business without wasting your time or resources trying to get there.
In this class, Dina covers: 
  • Honing your craft through passion projects and social media 
  • How to attract clients through your online presence 
  • Three ways to make money for your business: Commercial Work, Commissions, and Products 
  • Creating a process that will get you the job every time 
  • How to charge what you're worth
She’ll provide detailed strategies, new ways to repurpose your work, and talk about planning for the future. After this class, you’ll know how to create a successful career and skip all that nasty trial-and-error.

Course Instructor

Dina Rodriguez

Dina Rodriguez

Dina Rodriguez is a freelance hand lettering artist and collage professor at Pacific Northwest College of Arts in Portland, OR.

Make Things Make Money: The Business of Illustration and Lettering with Dina Rodriguez is rated 4.9 stars by 30 students

  • Matthew S. Nov 16, 2021

    This was an absolutely amazing class. So much material was covered in such an accessible fashion. Comprehensive, encouraging, inspiring. Much thanks!

  • Q. Jul 25, 2021

    Dina has packed everything into this class, she didn't leave anything out. She is an exceptional instructor and she explained everything. I am so impressed, had to buy this class - it is probably THE best class I have ever watched!

  • Chrissie . Jun 18, 2021

    Packed full with valuable, honest information for anyone in the creative industry. Thank you, Dina!

  • Y. Jun 24, 2020

    This is an amazing course! I have learned so much from it. I will certainly use the concepts learned and apply them!

  • Just Beth . Jan 6, 2019

    This was such an amazing class. Thank you for sharing all this valuable information.

  • Emmanuelle H. Dec 11, 2018

    A lot of helpfull tips, not solely for Lettering artists. Thanks Dina.

  • Anastasia D. Sep 22, 2018

    One the best classes I've taken. Valuable instructions for every freelance artist

  • Katie B. Jul 17, 2018

    Simply incredible! Probably the most valuable hand lettering class I've seen on Creative live so far!! Definitely worth it!

  • Shannon B. Jul 14, 2018

    I've taken a lot of great Creative Live classes, and I work in the marketing industry. Dina's "Make Things Make Money" class is the best class I've taken and will stand as my new bible for starting out on my own as a marketing consultant and artist. She confirmed that my strange obsession with drawing and painting oysters and shore life can and will make me a living! Thank you, Dina, for not pulling any punches, for sharing the highs and lows, and taking us through your process. You're the best! Shannon Borg www.oysterous-and-vine.com

  • Trang L. Jul 6, 2018

    Fabulous class. It is not only helpful for illustrators and letterers but pretty much anyone creating creative content to make a living. Most business course for creative folks seem to gear towards people who have been further along their career path and it's not helpful at all who those who have just started. If you are confident in your craft but don't know where to start making a profit from your skills and you're sick with useless advices like "Just get over your fear", "Get a referrer. New customers will come along", then this course is the one to take.

  • Sharnika B. Apr 9, 2018

    Awesome class! Inspired and excited to improve my business with the processes and knowledge gained. Thank you Dina!!

  • Sarah O. Apr 1, 2018

    There is a ton of valuable information here.. lots of topics covered. Worth it, thank you Dina! :)

  • Alison W. Mar 21, 2018

    I would very much recommend this class. Dina was a great and engaging presenter. I think I learned more from this class than three years at college.

  • Nicola M. Jan 7, 2018

    Really good class. Thorough and very informative! Thanks :)

  • Susan D. Dec 5, 2017

    This is a great class. So many practical tips and information. Dina was great, explained everything in easy to understand terms and in a way that made complete logical sense. Worth the time and honestly you'll make far more money than the cost of the class!! Do yourself a favour and your business/career a favour, take the class.

  • Laurie T. Jun 4, 2017

    Wow! This class was fantastic! Dina did a great job at providing relevant information that I can use right away. I was particularly impressed at how she was able to explain licensing and royalties, she really broke it down into easy to understand pieces. I think this course would be a great foundation for any artist/freelancer but I liked the focus on lettering and illustration. Creative Live must convince Dina to provide more classes!

  • Noah C. May 6, 2017

    This course is jam-packed with value bombs! I've been struggling with the marketing and communication side of my creative business, and flailing around without a direction. This class just put everything into perspective. I started taking the suggestions from the class and it turns out I wasn't believing in the value of my art! No wonder I wasn't getting clients! There is so much information in this course, I have to come back to it several times just to absorb all of it. Thanks, Dina! You're a life-saver (business-saver)!

  • A. Apr 24, 2017

    Amazing course, very helpful and informative. Covers so many topics I had never even thought of.

  • Elizabeth M. Mar 28, 2017

    This class is full of excellent information, and Dina did a great job covering everything from building a webpage to working with clients. She has a engaging delivery style, presented the information in a succinct and well-organized manner, and the pace of the course was perfect - not too slow! I highly recommend this course to anyone who wants to start or boost their creative business - great info!

  • Monica C. Mar 24, 2017

    This class was amazing! Extremely insightful and jam packed with tips and information that any maker, illustrator and designer should know. It'll save you years of trial and error. Dina was articulate and knowledgeable. She was lighthearted and funny but still very educational and informative. I would love to take another class with her!

  • M. Mar 24, 2017

    Very thoughtful.

  • April S. Mar 23, 2017

    Dina really presents a lot of great information and tips. She talks fast so you have to really tune in to her, but she moves along and fits in a lot so if one thing doesn't speak to you the next thing will for sure. I'm just listening in from work - that job that I'd like to leave to do my art - and I've gleaned quite a bit, made some notes. Thanks Dina for sharing your wisdom and experience.

  • Shawn P. Mar 22, 2017

    This was an information Rich class. I was fortunate to be in the audience and will use the resources to start my business. BUY THIS CLASS if you are a maker of any sort.

  • Barry E. Mar 22, 2017

    Dina! I'm still in the middle of watching (one good reason to buy the courses is I can watch at my own pace), and I absolutely love it. Already seeing valuable information and your presentations are compelling. Give us more classes with the Lettershoppe Queen.

  • S. Mar 22, 2017

    Wow. There was just so much information I never even knew I needed. Pricing of course has always been a mystery, but attribution, licensing, client on-boarding, and writing contracts, too?? Dina knows so much about everything and explains it so well, in context, and at a level that beginning freelancers/pre-freelancers can understand. I definitely learned a lot and will take this information with me to develop my lettering career!

Showing 25 of 28 reviews