Storytelling: Using Story to Influence and Connect with Stefan Mumaw

Great content and presentation of the content. A very thoughtfully put together class on storytelling that is clear and actionable. I took lots of notes!

Very moved and inspired by this class! The Principal: Graduation link is no longer available, but I was able to find it from another source: https://www.ispot.tv/ad/A4JL/principal-financial-group-graduation

I'd rate myself as a beginner and this course gave me a great foundation on which to build my future learning. I recently had to make a video for a class and honestly had no idea how to frame it, but my mind was racing with ideas as I watched this class. I don't think I'll have time to actually remake the video, but I'm going to outline my story with a storyboard to see how I could pull more emotion out of it.

Stefan is an amazing presenter, he was speaking in "story language" himself, showing us examples of heart-tugging stories ( I cried several times and I have no previous engagement with the brands). It's a very good overview, with the how-why, the rest in practice. I really enjoyed this class and was so pulled into whatever he was saying. It's a story in a story with stories.

Best class I have taken on Creativelive.

Good class. Stefan keeps things moving quickly and smartly... a good presenter!

Outstanding class. Stephan Mumaw is a wonderful presenter with a wealth of knowledge. He delivers a ton of information in an organized and fun way! As a fiction writer,I was unsure if this course would be all that helpful. However, once I realized that the "product" I was selling was the "theme" (the unspoken moral throughline) of my story everything clicked into place! I highly recommend this course to all writers who wish to better "sell" their own "product".

I'm a painter and photographer, and I've been inspired and feel challenged by this class. The idea of story prompts and how to tell a story in one image that pulls emotion...very exciting. I didn't buy the course, but will probably in the future. The videos he talked about I just googled to watch them on Youtube, so that wasn't a barrier.

This is a great class, with a captivating speaker. The theory is well illustrated with clear example and you come out of this training with a tons of information.

The best storytelling lecture ever, very detailed, very simplified. Now is the time to apply what i learnt from the free streamed course. Thank you Creativelive

Stefan's a truly compelling speaker. I listened to the free online version of the course a couple of times (with some breaks when I had to leave). It's a good commentary on storytelling principles and what makes a good story. His examples come from big brand packaged goods (such as beer), which are sold more on emotion. They're a good way to see story structure and his video examples are entertaining and spot on.

Stefan was an amazing speaker... He provided great detail in explaining the structure of a story, and his example/videos really drove home the points he was making... He had wonderful real-world professional experiences to share.

Great class! It was very insightful and provided helpful tips for creating stronger stories in my own designs. Definitely recommend!

GREAT CLASS!! Loved the content. Engaging speaker and wonderful examples shared. Took a lot from this class that I will bring back to my daily creative work!

Stefan was a fabulous speaker. He moved the class along quickly, but also gave students the opportunity to absorb his points through illustration.