Generative AI Certificate (Self-Paced)

Discover how generative AI can support your work with this comprehensive self-paced program designed for non-programmers. Whether you want to strengthen marketing efforts, improve day-to-day efficiency, or create compelling content, this certificate teaches you how to integrate AI into a wide range of professional tasks.

• Use AI to Improve Workplace Productivity: Learn how AI tools can automate routine tasks, support project management, and enhance communication. Work through practical examples that show how AI fits into everyday workflows and boosts productivity.
• Apply AI to Marketing Workflows: Explore how AI supports SEO, content creation, advertising, and analytics. Learn how to evaluate AI-driven results and build marketing strategies informed by data and performance insights.
• Create Visuals and Video with AI: See how AI can streamline graphic design and video production. Learn to work with AI-powered tools such as Adobe Firefly and generative AI features to create images, edit video, and speed up creative workflows.
• Gain Data Insights with AI: Understand how AI enhances data analysis by automating data cleanup, generating visualizations, and supporting predictive analysis. Learn how to use AI platforms to identify trends, uncover patterns, and make better-informed business decisions.