Behind the Brand: Making Your Business Memorable with Tasiana Louise

What makes certain brands instantly recognizable while others are easily forgotten? Is it their logo, their colors, their personality, or something more? The truth is, a memorable brand isn't defined by just one thing. It's the overall impression people develop through what they see, hear, and experience.

In this beginner-friendly class, marketing strategist Tasiana Louise explores what makes a brand recognizable and how businesses create lasting impressions. Using real-world examples and easy-to-apply frameworks, Tasiana helps you look at your own business with fresh eyes. You'll come away with a clearer sense of what your brand stands for and how to express it consistently, whether you're just getting started or refining a business you've been running for years.

This class includes a dedicated 30 minutes of Q&A directly with Tasiana Louise.

What You'll Learn

• Identify the key elements that make certain brands instantly recognizable.
• Define your brand's personality and consider how others may perceive your business.
• Understand how visuals, messaging, and customer experience work together to shape a brand.
• Recognize inconsistencies that may confuse your audience or weaken your brand's identity.
• Apply simple, practical improvements to create a more recognizable and consistent presence without starting from scratch.

Who It's For

• Beginners looking to better understand branding and what makes a business memorable.
• Photographers, designers, and other creative professionals who want their business to stand out.
• Freelancers and small business owners looking to improve how they present and communicate their brand.
• Anyone curious about why some brands connect with people and others don't.

How to Join

• The class will be delivered via Zoom Webinars. You'll need access to Zoom through a web browser or the Zoom app in order to participate.
• To reserve your spot, register using the Sign Up form and button above. Space is limited.
• A unique Zoom join link will be sent to registered participants, up to the maximum number of participants per class. You'll receive this link one hour before the class start time.

About the Instructor

Tasiana Louise is a marketing professional with a background in digital marketing, content strategy, branding, and business operations. She holds a Bachelor of Science in Computer Information Systems from Arizona State University and has worked with businesses across retail, healthcare, and service-based industries.

Her hands-on experience includes developing social media strategies, managing marketing campaigns, creating digital content, and helping businesses strengthen their online presence. Tasiana focuses on making marketing approachable and actionable, helping creative professionals understand how to promote their work with greater confidence and intention.