Become A Changemaker By Leading With Imagination

Beth Comstock, author of Imagine it Forward, spent nearly three decades at GE as Chief Marketing Officer and then Vice Chair of Innovation. She led efforts to accelerate new growth and seed new businesses and enhance brand value. She recently took a seat with Founder and CEO of CreativeLive, Chase Jarvis, to discuss transformation, leadership, fear, and the intersection of creativity and business.

One of the world’s most powerful women in business, Beth Comstock, recently left a 27 year career at GE to go in a completely different direction – to a new life beyond the enterprise-exec world where her new areas of focus include writing, art, exploration and discovery.  Rarely do we see or hear of these evolutions – where someone like Beth who is so accomplished in big business reveals very publicly and vulnerably that she’s just excited to “do something new” and figure it all out along the way.

[Tweet “”Change starts with you.” – Beth Comstock”]

It’s simultaneously brilliant, empowering, and refreshing all at the same time.  And that’s in part what makes this episode of the Chase Jarvis Live so extraordinary.  Beth talks about this journey she’s been on and this is among her very first interviews where she share’s key insights from her new book Imagine It Forward: Courage, Creativity, and The Power of Change.


Gain the courage to develop & defend creative ideas, unearth ideas that make change possible, and organize your business to make room for what matters. Learn how to join Beth Comstock for her CreativeLive debut.


In her new online class Courage, Creativity and the Power of Change, Beth shares stories and tactics alike around how she’s taking a renewed control over her future and next career, and how you can too. Whether you’re and artist, or you work as a middle manager, or you’re putting an idea into a niche market for the first time – there’s something great in here for you.Without discipline, creativity untethered is just chaos.

[Tweet “”Without discipline, creativity untethered is just chaos.” – Beth Comstock”]

If you are like so many of us creators out there, you probably have a bit of a perfectionist mentality. You want your ideas and art to be perfect before releasing it to the world. However, if you don’t release anything (be it a song, a painting, or a business idea) until it’s perfect, you’ll very rarely release anything at all. Get your ideas out into the world and let the feedback that you get help shape it into perfection.

Who are you waiting for to give you permission to make decisions, to speak up, and to take action? Write yourself a permission slip to do what needs to be done.

[Tweet “”Before you start with some fancy business plan, I’d start with your story.” – Beth Comstock”]

If you want to make something, you have to learn the skills necessary to build it. In order to learn something, you’ve got to be inspired enough to put in the amount of work required to learn it. If you aren’t inspired by anything, start with your own curiosity. Ask questions that you’d like to know the answer to until you find inspiration. Then start learning… which will lead to making.

Learn how to develop and defend innovative ideas in Beth Comstock’s debut class. Learn More.

Kym Cortigiano