Branding 101: The Complete Toolkit

Danielle McWaters

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Lessons

Class Trailer

1 Introduction To Class 26:35 2 Define Your Brand 34:49 3 Finding Your Brand Identity 10:32 4 Creating A Brand Moodboard 09:10 5 Choosing Colors For Your Brand 09:46 6 Selecting Typefaces For Your Brand 20:11 7 Your Brand Voice And Imagery 11:50 8 Create A Style Guide 17:24

9 Keys To Branding Success 13:51

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Class Description

What does it take to create a successful brand? A strong, clear message and visual consistency is what builds trust, and this course will help you define this. Danielle runs her own successful design studio, specializing in branding.
She’ll guide you through the process of branding your business from start to finish, including how to:

Establish a point of view through tone, messaging and voice
Define your vision, core values and how you position yourself in the market
Create a visual style guide that provides a reference for color, typography, and image styling

This class will teach you how to effectively articulate and communicate your brand to your audience visually, creating cohesion through every touch-point. From how you talk about yourself, to what typeface you use, creating cohesion and clarity builds trust. Position your brand to stand out from the crowd!

Starting under

$13/month

Get access to this class +2000 more taught by the world's top experts

24/7 access via desktop, mobile, or TV
New classes added every month
Download lessons for offline viewing
Exclusive content for subscribers

Danielle McWaters

Danielle McWaters is a creative who specialized in design, direction, and branding. After graduating from Boston University with a BA photojournalism, Danielle decided to branch off and pursue another passion, graphic design. She joined the creative team at Benefit Cosmetics and paralleled her on job training with a two-year design program through UC Berkeley Extension. After six years of working on product packaging and global advertising campaigns, she left to start her own boutique design studio, Designsake Studio, based here in San Francisco. Currently she is working with both established and start-up companies on branding and packaging projects.

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Reviews

- Emma -

Just finished watching the course. Absolutely loved it! I have no experience in branding at all and this course has given me so much information that will help me a lot. I am so excited to get started and creating my brand style sheet. Thank you so much Danielle you were brilliant! Constructive criticism: If would be better if you knew the information rather than reading off the screen in front of you. Paraphrasing would help, too. But very good job nonetheless!

Vivian Bustamante

Great information with handy resources to use after and apply into our own project. The concepts explained made it more clear and I loved the quotes Danielle used to explain this words we heard a lot when talking about branding, the mission, vision, etc. These weren't clear to me up until this point. Thanks so much!

user-c111d3

This was so comprehensive and the resources are wonderful! I couldn't recommend this course enough. I loved the deep dive into the colors, type, and all visual aspects of a brand.