Art & Design > Branding > Branding 101: The Complete Toolkit

Branding 101: The Complete Toolkit

 

Branding 101: The Complete Toolkit

 

Class Description

“Danielle broke down the elements of creating a strong brand and visual guide into easy to access segments.” -Jenny, CreativeLive Student 

"Short & concise, simple & clear - no fluff." - Julz, CreativeLive Student

 
What does it take to create a successful brand? A strong, clear message and visual consistency is what builds trust, and this course will help you define this. Danielle runs her own successful design studio, specializing in branding. She’ll guide you through the process of branding your business from start to finish, including how to:

  • Establish a point of view through tone, messaging and voice 
  • Define your vision, core values and how you position yourself in the market 
  • Create a visual style guide that provides a reference for color, typography, and image styling
This class will teach you how to effectively articulate and communicate your brand to your audience visually, creating cohesion through every touch-point. From how you talk about yourself, to what typeface you use, creating cohesion and clarity builds trust. Position your brand to stand out from the crowd!

Lessons

1Introduction To Class
2Define Your Brand
3Finding Your Brand Identity
4Creating A Brand Moodboard
5Choosing Colors For Your Brand
6Selecting Typefaces For Your Brand
7Your Brand Voice And Imagery
8Create A Style Guide
9Keys To Branding Success