Branding 101: The Complete Toolkit
Danielle McWaters
Lessons
Class Description
What does it take to create a successful brand? A strong, clear message and visual consistency is what builds trust, and this course will help you define this. Danielle runs her own successful design studio, specializing in branding.
She’ll guide you through the process of branding your business from start to finish, including how to:
- Establish a point of view through tone, messaging and voice
- Define your vision, core values and how you position yourself in the market
- Create a visual style guide that provides a reference for color, typography, and image styling
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
- Emma -
Just finished watching the course. Absolutely loved it! I have no experience in branding at all and this course has given me so much information that will help me a lot. I am so excited to get started and creating my brand style sheet. Thank you so much Danielle you were brilliant! Constructive criticism: If would be better if you knew the information rather than reading off the screen in front of you. Paraphrasing would help, too. But very good job nonetheless!
user-c111d3
This was so comprehensive and the resources are wonderful! I couldn't recommend this course enough. I loved the deep dive into the colors, type, and all visual aspects of a brand.
Vivian Bustamante
Great information with handy resources to use after and apply into our own project. The concepts explained made it more clear and I loved the quotes Danielle used to explain this words we heard a lot when talking about branding, the mission, vision, etc. These weren't clear to me up until this point. Thanks so much!
Student Work
Related Classes
Branding