Art & Design > Branding > Branding 101: The Complete Toolkit

Branding 101: The Complete Toolkit

 

Branding 101: The Complete Toolkit

 

Class Description

“Danielle broke down the elements of creating a strong brand and visual guide into easy to access segments.” -Jenny, CreativeLive Student 

"Short & concise, simple & clear - no fluff." - Julz, CreativeLive Student

 
What does it take to create a successful brand? A strong, clear message and visual consistency is what builds trust, and this course will help you define this. Danielle runs her own successful design studio, specializing in branding. She’ll guide you through the process of branding your business from start to finish, including how to:

  • Establish a point of view through tone, messaging and voice 
  • Define your vision, core values and how you position yourself in the market 
  • Create a visual style guide that provides a reference for color, typography, and image styling
This class will teach you how to effectively articulate and communicate your brand to your audience visually, creating cohesion through every touch-point. From how you talk about yourself, to what typeface you use, creating cohesion and clarity builds trust. Position your brand to stand out from the crowd!

Lessons

  1. Introduction To Class
  2. Define Your Brand
  3. Finding Your Brand Identity
  4. Creating A Brand Moodboard
  5. Choosing Colors For Your Brand
  6. Selecting Typefaces For Your Brand
  7. Your Brand Voice And Imagery
  8. Create A Style Guide
  9. Keys To Branding Success

Reviews

user-c111d3
 

This was so comprehensive and the resources are wonderful! I couldn't recommend this course enough. I loved the deep dive into the colors, type, and all visual aspects of a brand.

Vivian Bustamante
 

Great information with handy resources to use after and apply into our own project. The concepts explained made it more clear and I loved the quotes Danielle used to explain this words we heard a lot when talking about branding, the mission, vision, etc. These weren't clear to me up until this point. Thanks so much!

user-61d186
 

Amazing class! I've been looking for something like this on Creative Live for a long time. It taught me all I needed to know about creating my brand's visual identity and I finally got that needed push to formulate a brand strategy and assemble the visual elements for my brand. Very simple and straight to the point. Thank you, Danielle!