branding is not just a logo, it's a feeling that lives in everything the brand does and this course will be developing best practices to create a repeatable process for branding programs in all media, each lesson may require a different computer programs so be ready to jump around trying new things along with what you see, Watch each lesson and then make notes on how you approach the same creative for your clients on fiber. How will this change your approach? Also be thinking about how you can scale these practices to fit your budget and timelines for your specific project. Besides ideation and design, branding is very heavy on research and writing to visually and verbally communicate your concepts. Be ready to start working in new areas to bolster your background knowledge for projects.