Terrific, and personal for me. My father Arthur Boden, was the first designer Paul Rand Hired for IBM's in-house design dept. in the late 1950's. Dad worked under the aegis of Rand for 17 years. Now, 90 years old, Dad still loves to recount his days working with Rand, whom he adored as a mentor and friend. Dad was one of the leading designers at IBM, and worked on many campaigns, including the 1964 Worlds Fair, IBM 360, and was a favorite of IBM's CEO, Thomas Watson Jr., for designing his personal, annual holiday greeting card.