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Ignite Your Business Marketing Kit in Adobe Illustrator

 

Ignite Your Business Marketing Kit in Adobe Illustrator

 

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Personalize your Adobe Illustrator workspace
  • Learn the most frequently used Illustrator tools
  • Create a social media set
  • Create promotional materials templates
  • Recolor Artworks in one click
  • Leverage Adobe Stock assets
  • Use Photoshop to enhance your production
  • Learn how to export for print and web

ABOUT KLADI'S CLASS:

Whether you're a freelancer, a marketer, or a business owner, this course will help you create a must-have marketing kit to professionally communicate what you do online and offline using the power of Creative Cloud!

Creating your business promotional assets is one of the most challenging and time-consuming activities, especially when you wish to focus on building your business.

With these easy-to-follow techniques, you will be able to leverage the power of the Creative Cloud to accelerate your workflow and share what you do with the world!

WHO THIS CLASS IS FOR:

  • Freelancers looking to build a ready-to-go marketing kit for their promotion and their client's projects.
  • Marketers that desire to expand their knowledge and learn how to create professional visual assets for their campaigns.
  • Business Owners interested in growing their business exposure and managing their marketing materials.

SOFTWARE USED:

Adobe Illustrator CC 2021
Adobe Photoshop CC 2021

ABOUT YOUR INSTRUCTOR:

Kladi is an award-winning designer, visual strategist, instructor and author. Founder of Studio Printmysoul, a Manchester-based design boutique.

As a self-published author, Kladi's illustrated book, Plant Therapy, won the world-renowned Fedrigoni TOP Designer Award (2019) for her unique use of cotton papers and ink. Kladi has also been the winner of Infohackit (2018) and Adobe's San Francisco Creative Jam (2019).

In addition to her design work, Kladi often leads graphic design masterclasses for Adobe Live, with over 100k views worldwide, and mentors young artists through Adobe's Discord page. Kladi has also led social media asset creation workshops for House Representatives in Washington, D.C.

Kladi took part in Adobe MAX 2019 in LA, with the What's New in InDesign and Illustrator, and presented two sessions on Adobe Photoshop and Adobe InDesign during the Adobe MAX 2020 creative conference as a lead speaker in the Design industry. She was also a speaker at the exciting Creative PRO WEEK 2020 conference, and shared workflow tips in Illustrator in Spanish during Talent Land 2019 in Guadalajara, Mexico, and again during the Talented at Home virtual event in 2020. 

Lessons

  1. Introduction - Course Media Coming Soon!

    Who, what and why. A brief introduction to the course.

  2. Adobe Illustrator Workspace

    Get to know Adobe Illustrator, its menu, panels, tools and superpowers!

  3. Design For Print

    Learn how to create a new document and adjust the settings ready for print. Discover how to use presets and access Adobe Stock templates to jump-start your project.

  4. Create a Promotional Flyer

    Design a flyer by styling the text in a few easy steps with the power of the paragraph styles and learn how to launch photoshop directly from illustrator to transform any image into the perfect background, using the content-aware fill workspace. Then export your file ready for your printer of choice.

  5. Pattern Tile Creation

    Make your brand memorable! Learn how to quickly create a bold pattern to use across your merchandising, packaging, and promotional materials. Leverage Adobe Stock to access professional illustrations to use in your design.

  6. Pattern Creation

    Make your brand memorable! Learn how to quickly create a bold pattern to use across your merchandising, packaging, and promotional materials. Leverage Adobe Stock to access professional illustration to use in your design.

  7. Fun and Useful Stickers

    Stickers are a fantastic way to generate valuable exposure. Learn how to quickly create an attention-grabbing image using the pencil tool, the appearance panel, and type on path to add in your details. Export your sticker as an .eps file ready for print.

  8. Illustrate Your Social Avatar - Part 1

    Choosing the right social avatar is crucial: it creates the first impression of your brand. Learn how to use illustrator’s key drawing tools, like the pencil tool and the shape builder tool and combine them with Adobe Color to easily translate your brand into a unique image. Warning: You do not need to know how to draw.

  9. Illustrate Your Social Avatar - Part 2

    Let’s finalize your Avatar by drawing with Shapes, the puppet warp tool and the pathfinder tool! In this lesson you will learn how to draw using simple shapes and how to create multiple versions of your design in just a click using the Recolor Artwork Panel.

  10. Export for Screen

    Accelerate your workflow by using useful shortcuts and exporting your design for the web in many different formats from one single panel.

  11. Design for Social Media

    In this video you will learn how to create a new document and adjust the settings for the screen. After this lesson you will be able to create a multi art board set for your social media kit and then save it as a template to use over and over again.

  12. Build a Consistent Online Presence

    Create a consistent look throughout the different layouts to communicate your Brand online. Learn how to use, color themes, shapes and lines to create a striking web campaign.

  13. Newsletter Template - Part 1

    Create a newsletter graphic by using shapes, text and the pathfinder tool in Illustrator. Save it in the creative cloud libraries and bring it to life in the next video.

  14. Newsletter Animation- Part 2

    Engage your audience by adding animation to your emails working with Illustrator and Photoshop together. Leverage the CC Libraries and the Timeline panel to bring your design to life with an animated Gif.

  15. Conclusion

    Thank you for joining this course.

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