Logo Design for Your Small Business

Lesson 16 of 16

Wrap

 

Logo Design for Your Small Business

Lesson 16 of 16

Wrap

 

Lesson Info

Wrap

All right. Cool. So Matthew, Lara, do you, Matthew, any last words, or if not, I can take us out? No, I think this is great. This has been a great opportunity for us to see that process in action and see and actually hear how the back and forth went, I think is really valuable. I mean, the bottom line, just go out and do it, and make your thing, and put it out there in the world, and then you can revisit and revise, but the first step is don't overthink it, make it, do it, and then. Yeah, that's what holds us back a lot. I know. Yeah. Yeah. All right, great. Folks, thanks for watching. We'll see you again next time.

Class Description


Logos are a vital asset for any business. A good logo acts as a public touchpoint for everything that a brand represents: it establishes consistency of look and feel, adds a level of professionalism, and conveys the core ethic of the business. But you don’t need to be a professional designer to create a logo for your business or side-hustle.

Join Matthew for this class, and you’ll learn:

  • What makes a great logo, how to differentiate between types of logos, and how to get started on doing your own logo research
  • How to create preliminary sketches of your logo, import it to the computer, and add color
  • How to prepare logo files for many different use cases, from printed business cards to social media icons.
This class is designed to be accessible and actionable, and devoted to the basics of design thinking. Matthew will break logo design down into a step-by-step process and help you choose the tools you need. 


The DIY series is for creatives who want to create designs for themselves. The classes are geared toward beginners who aren’t necessarily ‘designers’, but need materials to represent themselves (or their small business). Classes labeled DIY are project-specific, under three hours in length, and priced affordably. Learn to design what you need quickly and easily.


Software Used: Adobe Illustrator CC 2015.3


Reviews

patricia villamil
 

I want to thank Matthew for a great insight into designing a logo. I am not an artist, have no creative experience in the digital or marketing or banding world, and because of this class, I actually designed a logo! I want to open a small kids art studio for classes in my neighborhood and I was looking to design my own logo to use in a Wordpress site and small scale branding/marketing and some building signage, and thanks to Matthew's easy and sensible approach to design, i was able to it. I def. recommend this class.

Lacey Heward
 

Loved all the prep work info and how that translates into a great logo design. The class was easy to follow, the instructor answered some great questions, and it was a great overview of how to create a logo.

a Creativelive Student
 

Great intro to logo design. Matthew outlined some great steps to take to kick off my logo creation process. I think I'll be able to save a lot of time and money working with a pro for final design as I'll be able to come to them with a more clear idea of what I'm looking for.