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Creative Proceses

Lesson 6 from: Logo Design Fundamentals

Mark Sposato

Creative Proceses

Lesson 6 from: Logo Design Fundamentals

Mark Sposato

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Lesson Info

6. Creative Proceses

Lesson Info

Creative Proceses

Now let's talk about the creative process. This section is going to be an overview of the steps and a successful logo design creation process. Here are the most important steps in the creative process. The brief research and discovery for positioning and differentiation from the competition ideation and design which is where the fun part comes in presentation, modification and refinement and then final delivery to the client. This can vary by project and clients will always have individual needs but it's a really good roadmap to keep you on track. It's always good to share this process with the client ahead of time so you can reduce the gap between their expectations and what they're going to receive. In addition, it's a great way to protect yourself from endless rounds of revisions. I suggest drafting a contract that's not always going to be a possibility. But if your clients open to it it's a great idea. It's customary to ask for 50% of the payment up front as a deposit and then the ...

remainder when you deliver your final files.

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