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Pinstitute for SMG

Lesson 1 of 19

Introduction to Pinterest


Pinstitute for SMG


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Lesson Info

1. Introduction to Pinterest

Lesson Info

Introduction to Pinterest

Hi, my name's yolanda! Today we're going to talk about how promoted pins can allow you to take advantage of our future intent data and really taking advantage of reaching more audiences there on pinterest for your brands, pinterest is all about the future where the on ly platform with audience looking forward, we're not about sharing the past or reading about the present we're about writing your own personal story where you want to take yourself and getting inspired by people with similar goals interest in need pitting is very personal it is a place to plan and organize your life we're not a social network we're actually a me first network where discovery iss field socially when someone pin something of yours it is a strong personal and ten signal from getting ready for a newborn to saving that, too that saving for that latest smartphone penders are raising their hands and letting you know what exactly they care about what they want to do and what they're going to be buying next. For m...

arketers, all this future planning sets pinterest apart from all other platforms, nowhere are consumers as emphatically and authentically declaring the commercial intent. Nowhere else are marketers is integral as organic to the experience not only are brands welcome, but they're really essential two thirds of all content on pinterest is actually pin from brand sites without brands, there really is no pinterest let us meet some of our most active penner's right now. This is jenny and her friends. They loved the outdoors when when jenny comes to pinterest, she discovered places to go and save spins of pretty hikes and great backpacking here. When she's ready to take action, she actually gets everything she needs for her next trip, including ingredients to make that ultimate s'more. This is susan she's, a designer and a bride to be living in san francisco. She comes to pinterest to discover new ideas for her modern ceremony saving pin, since by her reception and wedding photography pinchers helps her make that big day even that much more personal. All these planners are coming to pinterest at significant scale. They've saved more than fifty billion pins to more than a billion boards each year. We serve more than one point five trillion recommendations. We can reach your target audience right as they're making these future plans, and those plans may actually surprise you. Many millennials come to find ways to save for their first homes some men are fastest growing segment on the platform are trying to figure out what they're gonna work on that next state. Many women are rolling up their sleeves, getting ready for that next d I y project the majority of them are doing they're planning on mobile devices. A recent pinches commission miller brown's that he said eighty seven percent of pinter's have used pinterest to help drive a recent purchase. The decision our penner's features abroad and distinct from what from wedding until while weekend movie from buying a car to buying a new shampoo from getting ready for retirement to saving for the next smartphone penner's air planning every aspect of the life on pinterest you should promote your brand, tap into this forward looking mindset and start reaching the right audience without right message at the right time, and in return you can learn a lot about the audience on pinterest you can take advantage of what is, in effect, the world's largest, most actionable focus group penders air, telling you the best way to message your brand and products. They're showing you how to organize your product and services into their lives. The planning, their planning, how to use your product next. And if there's demand tell you when they wanted the one, they want you to bring them to something no, and that is really amazing. The future is yours. Promote your pins, pin content from your sight and start analyzing and tracking those results power you're brandon pinches, and we'll help you take advantage of everything the platform has to offer, thanks.

Class Description

Pinterest is a tool that millions of people use to discover and save creative ideas for their future. Every day, people turn to Pinterest to get inspiration for things they want to do next: things like a recipe they want to cook tonight and a trip they want to take this weekend, to a car they’re interested in buying.

In Pinstitute for SMG, you’ll learn unique and effective ways you can help your brands to reach consumers through Promoted Pins.

In this course, the Pinterest Agency & Partnerships team will share exactly what you need to know to develop advertising campaigns and tactics that will help you achieve your brand’s goals. You’ll learn:

  • How to get valuable insights from Pinterest
  • What type of Promoted Pins will achieve your client’s goals
  • Our most recent success stories and case studies
  • What makes a great Promoted Pin

By the time you’re done with this course, you’ll know what works best on Pinterest and understand how you can work with us to drive insights, engagement and performance for your brands. 

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