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Pinstitute for SMG

Lesson 6 of 19

Promoted Pins Overview


Pinstitute for SMG


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Lesson Info

6. Promoted Pins Overview

Lesson Info

Promoted Pins Overview

Hi, I'm jenny and I'll be sharing a promoted pens overview. Pinterest is about your future it's, the on ly platform with a forward facing vision it's a place where people are coming not to look at things in the past or read about the present, but a place for them to personally explore things that they want to do or want to buy. Why promoted pins? Because your audiences on pinterest and in the following section will review just how powerful promoted pins are promoted pins looked and feel just like regular pins on lee. They're seen by more people through targeted placement. Promoted pins are different than other types of digital media buys, mostly because they are a natural part of the painter experience and performed justus well if not better than the organic pens that surround it. They amplify reach to relevant audiences, showing up in the same place as the organic content. Not only are brands welcome, but they're essential promoted pins contained the content that is useful and helpful...

for penner's engagement has been super strong weather, organic or promoted engagement has been really high, especially on mobile promoted pin see engagement rates of two to five percent, which generally is above the industry standards. This leads to what we tend to see, which is a thirty percent increase or total impressions coming from earned during a given campaign and even after a campaign ends, we generally see a five percent lift of to earn depressions that come later. So now that we've shown you how promoted pins can help you reach your goals, let's walk through the actual mechanics. Pinterest is one of the few platforms that gives you that gives you and your brand the opportunity to own that and and consumer experience. You're promoted. Pins show up in the best location based on your objectives, allowing for easy discover ability. You know you're seeing a promoted pen by the label that called out promoted pins at the bottom. When you actually click on the promote a pen, you see it in close up video on dh. This captures that panama attention because it appears full screen, both in mobile and on desktop, a viewer that can then engage with your brands content by re pinning it. Clicking off site like sends comments. Pens are this visual bookmark, and each promoted pen leads to a destination of your choosing. By enabling this control, you're able to drive that penner experience both on and off interests.

Class Description

Pinterest is a tool that millions of people use to discover and save creative ideas for their future. Every day, people turn to Pinterest to get inspiration for things they want to do next: things like a recipe they want to cook tonight and a trip they want to take this weekend, to a car they’re interested in buying.

In Pinstitute for SMG, you’ll learn unique and effective ways you can help your brands to reach consumers through Promoted Pins.

In this course, the Pinterest Agency & Partnerships team will share exactly what you need to know to develop advertising campaigns and tactics that will help you achieve your brand’s goals. You’ll learn:

  • How to get valuable insights from Pinterest
  • What type of Promoted Pins will achieve your client’s goals
  • Our most recent success stories and case studies
  • What makes a great Promoted Pin

By the time you’re done with this course, you’ll know what works best on Pinterest and understand how you can work with us to drive insights, engagement and performance for your brands. 

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