Promotional Calendar: Student Example
So what I want to do now is actually run through and build a promotional calendar. I'm and actually schedule some dates out. So who wants to kind of test this out? Someone be rape? Everyone's dead doesn't want to pick on you. We're going to have a seat. We're going to make this city a sitting for me. I know you guys. I'm tired too. It's. Cool. All right, so you have what's your breakdown of kind of retail to wholesale because that's going to determine where we want to put your promotional energy? Um, sixty, who also foresee rita. And right now you are you committed to the stationery show again? Yes. Ok. So, let's, build your wholesale promotional plan first, and then we'll talk about a few retail things. So, do you do any other outreach to your so how big is your store list? That's. Another question. I know I haven't count. If it grew about the team may be ok. So you have thirty existing, and then do you have a prospect lists from doing the stationary show and doing your own mailings a...
nd things? Yes, I have ones of contact with me. Okay, so how many people would you say you're on that list, um probably another fifteen okay, so in your case you probably gonna want to build that list a little bit more so that's going to be part of your strategy is just finding some more stores reaching out to a few people doing a bigger mailing before the stationary show but so let's that your wholesale promotional calendar for the year are you doing any wholesale outreach before you get to leading up to the stationery showtime so what are you doing what's our timing for that well last year? Well, I did mean everything just you know, it was a lot of work, but I actually managed to get like, a post card out to people saying I'm going to be in this such and such a booth and perfect and that kind of thing this year obviously I'm going to be way more prepared, so yeah, they'll beam much more votes of a package and also reach out existing retailers to see if they're going if they're not then turned to lock the newcastle. So when was the last time that you followed up with your existing retailers? What was less than he said them something I'm in the process of doing that right now for effect because uh I ethically failed to send any holiday cards, which is really bad for people because they come for the kind of a problem, so we're gonna posy right now and all the way down in december you're going to write for this year's calendar send holiday cards to my stores that have happened in the put it into that but put it on your list now and make you this is this is where we get actually make you write that so now it's on your calendar and you're not going to forget this time around race and I forgot I was just like, so, so busy. Okay, well, so we're not going to forget, but we're going to commit to it now, how about that? Ok, so you're just doing a mailing? Were you in a mailing now? Are you an email now? What do you reaching out? I'm happy new, you know, part of that and so what's the called action on the call to action is sending out an updated line she thanking them, sending them a gift if they were ordered from me on dh just inviting them to, you know, check out the new lines and place an order. Ok, perfect. So you're saying here's, the new stuff thanks to room giants, here's the new stuff place an order and ones that going out by the end of this month and then and you want that on your calendar officially committed, all right, and then are you doing and then is your next contact going to be leading up to stationary show we're gonna put something in between there um what's your growth goal is your growth goal wholesale or retail this year also okay so then we really want to push hard on this so january to may is a pretty long gap so what can you kind of dio maybe one kind of strategic thing in between there even if it's just e mails or phone calls how regularly or your stores ordering right now um some once a month some uh once every six weeks ok, so I would maybe a schedule in some time end of march beginning of april that you're going to do some outreach to stores that have maybe dropped off your list if you haven't heard from in a little while if they are ordering consistently reach out to them and this would be a great idea to reach out to those prospects that you picked up last time as well so that you can start to warm them up for the stationary show so because I know what happens it's stationary show is a couple weeks before every retailer who carries paper goods just gets bombarded right with product so if you can hit your really key retailers before that starts and then hit them again when they're getting bombarded now they're warmed up a little bit more so you got that then you're going to do your mailing your pre mailing for the stationary show yeah, right and you're going to go to the stationery show and then what's your follow up promotion from that um usually about it's followed by getting quite a few orders out recovering from the experience. So how long do you feel like it took you to get those orders out and recover? June ok, so we want to put maybe a follow up in a the end of june to any new leads that you've picked up but it's also in card work world maze when they're placing holiday christmas orders right system it's yes and it is, but they're also starting to then restock, so I would also add one more kind of like and like august dish because the others are even mid august because even though they are there's still plenty of retailers that are rolling into the new york if show in august and still buying card because they've fraud or they need more whatever their plan is so kind I would plan another kind of promotion in august. And so even just being a little bit more strategic about reaching out to your existing list can actually help drive more sales because it's going to keep you top of mind and so now I don't know the first year of doing a trade show is really kind of like I did it now I'm just keeping up but that's, why we want to kind of commit to this list so you could be a little bit more strategic and kind of maximize the audience that you have. And then if you can spend a little bit of time adding a few more stories to your prospect list, that'll really help too, because you could just groped them into promotional process because you have. Why did we figure out your store value, wass in terms of, um, like how often what their total order volume is per store per year, we didn't have an idea of what that if, uh ah it's, like it goes from, like three figures to full figures, so ok, it's between and so when your current stars are you, you're not hitting your production ceiling, right? Yeah, with your orders. Ok, yeah, so even just focusing on like getting your existing stores to order just a little bit more can actually really climb you towards your your goal in your production ceiling, right? Most polls, more source, make that thing. Are you perfect?