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Knowing Your Client

Lesson 13 from: Symbol Design for Branding

Mitchel Hunt

Knowing Your Client

Lesson 13 from: Symbol Design for Branding

Mitchel Hunt

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Lesson Info

13. Knowing Your Client

Lesson Info

Knowing Your Client

research should always be your first step before any design work has started. I have included a design brief in your pitch deck that outlines the project with a brief paragraph list of deliverables and any notes that can outline more expectations for the project. If a design brief hasn't been provided to you by the client, you'll have to make one to do this, make sure you understand your client well. Through initial conversations, ask a lot of questions about how they do business, who they want to be and why they do what they do, identify their demographic, their competitors, their mission statement and any existing brand values, assemble this information together onto one page and write a summary of your findings that you and the client both agree to be accurate. When I was working on the brand identity for a line of jim's called kiwi, I actually worked with the client to develop their mission statement and brand values. This early conversation helped the project feel collaborative an...

d was a good talking point for us to return to throughout the creative process. You won't always have to do this, but it's a great moment to inject personality and inform the brand at an early stage. The next page of your pitch deck includes a list of the relevant findings for our bar common association. You can see that our demographic is anyone between 25 and 35. He was interested in alternative music fashion and unique cocktails. The mission statement is to bring a whimsical curiosity to our neighborhood through unexpected drink and company and the brand values, our community vulnerability and free spiritedness. We'll be using these statements in our next section to inspire a graphic personality for our symbol.

Class Materials

Bonus Materials with Purchase

Pitch Deck
postcard.psd
shirt.psd
bottle.psd