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Moodboards

Lesson 15 from: Symbol Design for Branding

Mitchel Hunt

Moodboards

Lesson 15 from: Symbol Design for Branding

Mitchel Hunt

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Lesson Info

15. Moodboards

Lesson Info

Moodboards

with your keywords in mind. Search for graphics, patterns, colors, illustrations and brand marks that match the personality you are imagining. These were my keywords for kiwi and you can see here that I pulled images that matched these keywords. Again, I encourage you to go out into the world and look through magazines and books, but of course sources like Pinterest, tumblr and instagram are great resources for mood board imagery. You can see, I've pulled some lifestyle photography here, which I got from on splash dot com. If you need high quality royalty free images that you can use absolutely anywhere. Check that website out now, photography might seem strange to use as graphic inspiration, but if you can get the client to buy in on these mood boards, you'll later be able to explain how the symbols you present compare well with the mood of the photographs, strengthening your thinking for how the brand will look as a whole back to our project. Alright, so I've pulled various images he...

re that I think with the tone of the brand or at least kind of convey visually what I want the brand to look like. So I want to add them to our pitch deck, just so that I can present them to the client and make sure that everybody's on the same page about the visual style that we're going for. So once I have my images here, I'm just gonna sort of click and drag them onto in design and arrange them in some sort of artful way so that they convey the spirit of the brand and once again, I'm sort of using photography here, which some of this is some interior design so it can kind of maybe inform even some of the interior design of the bar later on. So even though I'm just designing a symbol right now, um it's it's smart to think about these things because you're symbol could sort of live in a real three D. Space like this. So I want you to bring your own images that you've collected for your bar or whatever brand you're working on and I want you to bring them into the mood board here and at as many as you want. I usually do something like three pages of six. You don't want to overwhelm with too much imagery because the client may seem some see something on here and really expected to be in the final product. So just keep it a little bit casual. But make sure once again that all the images together sort of convey the tone. And you'll notice too that I've added the five, the five key words that we developed in the previous section at the bottom, the bottom left hand side of the screen just so that we can make sure that we are in line with the tone that we set up and you can see here at the bottom left hand side of the screen. I've added the five key words that we developed in the previous section and these are always going to sort of stick with us through the deck just so that the client can make sure that they tie in those, those keywords with whatever imagery that we're seeing. So we've got a thorough understanding of who we're designing for and we've begun to articulate and pull together visuals for how we want the brand to look and feel next. We'll start using this information to sketch ideas for our three types of symbols.

Class Materials

Bonus Materials with Purchase

Pitch Deck
postcard.psd
shirt.psd
bottle.psd

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