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Stylistic Variations

Lesson 26 from: Symbol Design for Branding

Mitchel Hunt

Stylistic Variations

Lesson 26 from: Symbol Design for Branding

Mitchel Hunt

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Lesson Info

26. Stylistic Variations

Lesson Info

Stylistic Variations

sometimes we vectorized an illustration and we find that it's lost a lot of its character or that it doesn't quite look as interesting as we thought it would on screen. I actually kind of like this symbol that I've done here and I did it during my grid exercise earlier on. But I wanted to see how I might make it more interesting. Usually when I think I'm done designing a symbol, I'll leave the computer for a bit, come back and ask myself how I might take what's in front of me in an entirely new direction. I ask myself a very simple question, which is how can I change this next? So let's take a look at this symbol and see what happened. The first thing I usually do is try to change the stroke weight. If there is one, it's a quick and easy change and helps me to start seeing my shape in a different light from there. I made the strokes even bigger and masked out this sort of striped pattern in the background with only two iterations. This is already looking very different from where I sta...

rted next. I tried a version that was made up of little dots. Then another where I played with the overlapping shapes to create a positive negative look. And then I just made the whole shape black and put it in the middle of the circle. The point is after all of the concept ng and vector effort that I put into trying to get this symbol just right, I was left with the shape that I would be totally happy building a brand around. But since I was already safe with that one design, it wasn't hard at all to just go off the deep end here and start messing with the symbol in more extreme ways. I uncovered a much broader variety of solutions and each have their own merit, which means I have the option of showing the client a more diverse lineup when it finally comes to presenting. Doing this little exercise can help you flex your creative muscles and might just give you that extra push to take your symbol to the next level.

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