Final Artwork Phase
All right, final artwork. Congratulations, your sketch was approved. On to final artwork, so the general composition and layout of the piece should remain unchanged. Part of the purpose of the sketch phase is to get really clear on how things are going to be rendered. I used to do this thing when I did a lot more analog illustration, I work digitally more now, where I would draw the sketch in pencil on the paper that I would actually end up laying the paint down on, so I would use the sketch as my substrate for rendering the final illustration, so I wouldn't have to redraw the sketch to then paint. So that way if the client came back and said, this never happened, but if the client came back and said you know, the composition is off, and I'll be like, it's exactly what you approved. It just now has color on it, so maybe there's an issue with the color, but you also want to get clear on color choices, make sure you're clear with the client on any additional new details that were not ref...
lected in the sketch. Sometimes you're adding, sketches are sort of bare bones, and more details need to be added, so you need to make sure you get clear on all that information, 'cause once you render final artwork, especially if you're an analog illustrator, and you're you know, redoing something, would require starting over, you want to make sure you've got all those details set ahead of time. If there are any words in it, make sure the copy is final. Okay, pro tip, check in with the client about any specific final art direction before rendering final artwork. Once you have finished the final artwork, ask am I confident this is my best work? Don't just send something off. You know that 24-hour sleep on it rule? Sometimes good to, if you have time, if you finish it early, sleep on it and look at it again the next day. Is this my best work? Is everything fully developed and ready to send to the client? Are there typos or stray markings? Sometimes I have other people look at my work. Does this look done to you? You know, do you see any typos here? Especially if there's hand lettering. Is the file the right dimension, resolution and format before you send it off? Sometimes I send a low-res version for approval and then I send them the high-res version later. That's also fine. Create artwork in layers for easy changes. Okay, so if you are an analog illustrator, most of you probably work this way anyway inside of Photoshop, but you might not know this. If you don't know how to layer your work in Photoshop, like create things in pieces and scan them, and put something together in Photoshop, it is a great way to make changes so that if parts of the illustration, it's not necessary, but it's an interesting way to work. So if you have to change parts of the illustration, but they don't want you to change the whole thing, you just eliminate those layers and redo them. If you don't know how to work in layers in Photoshop, it's a great thing to learn 'cause it can save you hours of heartache. Then you send it away to the art director with an, of course, friendly email.
Establishing yourself as a professional illustrator or designer requires a lot of dedication to building skill, brand and visibility. Equally important, yet often underestimated, is the development of client interaction skills. Working with clients takes practice! It’s not easy and it’s not always intuitive. Knowing how to communicate with clients clearly and effectively is a skill that will ultimately set you apart as a professional illustrator.
Fine artist, illustrator and author Lisa Congdon has worked with over 75 clients around the world, including MoMA, REI Co-op, Harvard University, Martha Stewart Living, Chronicle Books, and Random House Publishing, among many others. In this class she will share the knowledge she has acquired during her successful career, highlighting time-proven strategies for working effectively with clients. She will also discuss common mistakes to avoid when dealing with clients.
Lisa will teach you the skills you need to enter into client relationships with clarity and confidence.
In this class you will learn:
- How to communicate effectively and professionally with potential clients.
- What questions to ask when being approached by a potential client
- What to look for in a creative brief
- How to consider phases and deliverables of a project
- How to consider fee negotiation.
- How to read through a contract.
- How to address change of project scope with a client.
- And so much more...