Writing Bios that Get Noticed

 

Writing Bios that Get Noticed

 

Class Description

For some people, writing a bio is excruciating. How do you sum up your life, your work, your entire being in one neat little paragraph? How do you figure out what to put in and what to leave out? And how do you share your accomplishments without sounding totally full of yourself?

Whether you need to write a brief bio, create an about page or just figure out the best way to introduce yourself at a conference, this class will make the process fun, not painful. Melissa Cassera, an experienced brand and marketing consultant for businesses large and small, will teach you how to use your bio to connect with your readers and convert them to customers and clients.

In this class, you’ll learn how to:

  • Use journalistic interview strategies to uncover your best work and worth.
  • Strike the right balance between professional and personable.
  • Understand your readers so you can connect with them.
  • Infuse personality into your bio.
  • Create a 30-second pitch for yourself and your business.
  • Write a compelling byline, 300-word story and about page.

Reviews

Bettina Palazzo
 

What a life saver! I got so much inspiration and fun practical help our of this course, when I was stuck on writing a bio that would make me feel confident.

Anna Broner
 

Very useful course on a good subject with a valuable speaker. Helped me a lot. Thank you, Melissa Cassera

Nicolet Groen
 

Never thought of creating different versions of my bio and building upon each other. It's a short class but it certainly has been an eye-opener. Love Melissa's approach and enthusiastic teaching style.