For some people, writing a bio is excruciating. How do you sum up your life, your work, your entire being in one neat little paragraph? How do you figure out what to put in and what to leave out? And how do you share your accomplishments without sounding totally full of yourself?
Whether you need to write a brief bio, create an about page or just figure out the best way to introduce yourself at a conference, this class will make the process fun, not painful. Melissa Cassera, an experienced brand and marketing consultant for businesses large and small, will teach you how to use your bio to connect with your readers and convert them to customers and clients.
In this class, you’ll learn how to:
Use journalistic interview strategies to uncover your best work and worth.
Strike the right balance between professional and personable.
Understand your readers so you can connect with them.
Infuse personality into your bio.
Create a 30-second pitch for yourself and your business.
Write a compelling byline, 300-word story and about page.
<span style="color: rgb(34, 34, 34);">Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure.</span>
Short, sweet and simply amazing! Melissa has such great energy, conveys her messages across with the right amount of information mixed with animation and humour, and provides helpful best practice templates for you to put what you've learnt into use right away. Highly recommended.
I find the tips in this class helpful because while I'm a good writer, I hate writing about myself. Melissa's template is perfect for someone like me. I recommend this course.
What a life saver! I got so much inspiration and fun practical help our of this course, when I was stuck on writing a bio that would make me feel confident.