Writing Your Story
Joyce Maynard
Refinery29 co-founder Piera Gelardi deconstructs building a media company from the ground up, from compartmentalized day job to a 500-person team.
There's a common misconception that artists have a monopoly on creativity⊠But the very act of making wavesâno matter the careerâis a creative one. The Chase Jarvis LIVE Show is an exploration of creativity, self-discovery, entrepreneurship, hard-earned lessons, and so much more. Chase sits down with the world's top creators, entrepreneurs, and thought leaders and unpacks actionable, valuable insights to help you live your dreams in career, hobby, and life.
Her story is super inspiring, and sheâs particularly gifted at deconstructing it for the benefit of those who want to follow in her footsteps â whether thatâs in terms of building an editorial website like Refinery29, another kind of business or even just a side hustle or hobby like a blog or YouTube channel â the stuff she shares here is gold for anyone who wants to build a thing from the very ground up.
Piera is the co-founder of Refinery29, one of the most important and influential lifestyle editorial companies on the internet with millions of visitors a day from just about every corner of the planet. Itâs one of those classic entrepreneur stories, starting with a few friends in a cramped makeshift office that had a ton of passion but not a lot of experience â theyâve had some ups and downs, made some pivots, but here they are â theyâre still standing, stronger than ever, and theyâve unquestionably made their mark on our culture with a voice thatâs distinctly different from that of mainstream fashion â one built on diversity, inclusion, and community thatâs struck a chord with millennials.