How to Fulfill Reader's Expectations with Lisa Cron

Lisa Cron

Use Your Storytelling Powers to Give Your Audience What They Need and Want

How to Fulfill Reader's Expectations
  • 16 video lessons
  • 1 hour and 36 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

We’re hardwired to come to every story tacitly asking one question: what am I going to learn that will help me make it through the night? We’re looking for inside intel on how to best navigate the unpredictable, scary, beautiful world we live in. As a result, there’s a set of specific unconscious expectations readers have for every story—expectations that have nothing to do with the surface plot or how beautifully the story is written. By decoding your reader’s hardwired expectations – and how to meet them—you’ll be able to create a story that will rivet readers from the very first sentence.

In this session you’ll learn:

  • The truth about the writing myths that are holding you back, and why story trumps beautiful writing every time.
  • What it is that actually hooks and holds readers, and how to create the underlying foundation from which a riveting story organically springs.
  • One by one, the specific expectations that readers bring to every story, which together create a set of guidelines that will help you keep your story on track.
  • Why, as a storyteller, you are one of the most powerful people on the planet.
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Course Instructor

Lisa Cron

Lisa Cron

Lisa Cron is a story coach and the author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence and Story Genius: How To Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages that Go Nowhere), both published by Ten Speed Press.

See instructor's classes

  • Mary K. Aug 2, 2025

    Excellent!

  • Vickie M. Jul 29, 2022

    Totally changed my way of writing.

  • Kate T. Jan 15, 2022

    Awesome -- Lisa Cron is the best writing teacher I've ever had the pleasure of reading/watching. And I majored in comp lit! :) Thank you Lisa!

  • Deb G. Jan 2, 2022

    Impressed! Lisa's storytelling approach makes so much sense to me and so refreshingly different to the expected 'generic writing structure’. Great delivery, easy to listen to and understand. Thank you.

  • R S. Sep 28, 2020

    Amazing instructor, such a valuable class and every minute is packed with information!

  • Elise L. Sep 22, 2019

    Lisa Cron demystifies storytelling. Wonderful class.

  • Annick I. Apr 14, 2019

    I loved this class. I'm reading Wired For Story at the same time, and this course is a great way to introduce and somehow simplify the concepts before digging deeper and going into more detail in the book!

  • Emmanuelle H. Dec 16, 2018

    I appreciated the differentiation between plot and story. Inspiring and usefull throughout. Thanks Lisa.

  • Emmanuelle H. Dec 16, 2018

    I appreciated the differentiation between plot and story. Inspiring and usefull throughout. Thanks Lisa.

  • Kymbr M. Oct 15, 2018

    I was watching it live. I really liked the teacher and she made many good points, but I was having issues with my computer so fr me the lecture was stopping and starting at random. I expected her to re-show or at least tell the list of reader's expectations so I could at least get a screen capture, but the video ended in the middle of sentence before she finished the last point or reviewed the whole list.

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