For over 27 years Joel has worked for many of the top advertising agencies and corporations across the globe for clients such as AARP, Abbott Labs, Archer Daniels Midland, Arizona Office of Tourism, AT&T, BC Lottery, Broncos, Comcast, Crown Royal, Febreze, Goldman Sachs, Hewlett Packard, Hyatt, Kodak, Naturella, Nikon, Pentax, Phillips 66, Philip Morris, Procter & Gamble, Pfizer, Qwest, Red Bull, Sony, Sturm Ruger & Co, United Global, USA Boxing, Visa, Volvo, and Xcel Energy. Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.
In 1990 Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation’ which received a number of photographic and design awards and produce an eighteen-month solo exhibit at the Smithsonian American History museum.
Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life. “There is no face on the planet that is the same, my vision as an artist is to capture that individual uniqueness through the photographic process.”
Joel is also an ambassador for the creative process by teaching workshops and lectures around the world. “I feel that by being an open book with my process I have an opportunity to inspire others to follow their dreams and passions to create”.
Joel currently has a photo studio located in Old Town Pasadena California where he resides with his wife Amy.