Jared Bauman is the CEO and co-founder of 201 Creative, an SEO and GEO (Generative Engine Optimization) agency based in San Diego County, California. He hosts the Niche Pursuits podcast, writes the Weekend Growth newsletter, and has contributed to Search Engine Land. Earlier in his 25-year career, Jared founded Bauman Photographers, which he sold in 2012, and co-founded ShootDotEdit, a post-production company for professional photographers. He lives in Poway, California.
