Fundamentals of Photography
John Greengo
grow your business with content marketing.
You need to become a marketer to keep your photography business going. Creating a strategy that will lead potential customers to trust you is essential in this ever-changing marketing environment. In Content Marketing for Photographers, Jared Bauman will share realistic, effective strategies and tactics you can use to revolutionize your marketing.
In order to rise above the noise of the competition, you must market your business in a way that provides valuable, well-timed information that is highly personalized. In this class, Jared will help you develop a marketing strategy that leverages technology to put your business in front of clients at the right time.
You’ll learn how to:
This is the course for you if you want to up your content marketing knowledge, strategy and execution. Jared knows his stuff, and is brimming with relevant, actionable information that you could use right now.
As a marketer turns photographer, I find this course so useful and insightful. Jared can give good examples and explanations that make sense. Recommended!!!
I am disappointed. This only seems to apply for Baby and Wedding photographers.
Exactly what I need right now. He is a marketing genius. I am so thankful for this class. Thank you Jared!!
As an entrepreneur/business owner I know we need help! As a creative, it's way too easy to focus on my craft and forgo the business side. Jared explained the marketing side in a way that I could understand. It wasn't an overwhelming all or nothing approach - I can start by trying some things I learned and see if they work for me and my business. Fantastic job Jared in taking a ton of information and condensing it into what will give us the most bang for our buck! I've already downloaded!! Thanks as well to Erin Youngren for doing a great job at explaining why systems are so important to the health of our business!
Erin Youngren's presentation on marketing systems was very helpful with many great takeaways! Erin & Jeff Youngren are quite the branding & marketing experts as well! I have seen them do many presentations including the big Partner-Con photo conference. It would be great to see the Youngren's on Creative live sharing their marketing expertise and learn their secret recipe for crushing it in the San Diego market! Jared's presentation cut to the chase of what needs to be done for any photographer serious about marketing and building their business! Buy the course now! and Look forward to seeing the Youngrens on Creative Live!
I was in the studio audience & I have to say that this class was a game changer for me! I personally totally related to Jared's terminology! The most important thing is to "LOVE ON" your client and him saying that over the 3 days reminded me that my clients are my first priority! In order to do that effectively I have to rethink how I am running my business & reprioritize my way of doing things. There was so much practical information on how/what/why to do things that I'm beyond thankful I have the class to go back to and watch as I work through bringing my business up a notch! Thank you so much Jared, Erin & Jason ♥
When you're contemplating the direction your brand should take in the world of the internet, this is the CL series that best encapsulates how to approach targeting the vast space of the internet. Jared did a great job of giving tools necessary to get the right eyes on you. If you're looking for ways to maximize your reach to gain more leads with pin point precision this is a great series. Gone are the days of "broad casting" your content to "hopefuls" and now its about engaging content that makes sense to your future clients. Thanks Jared, I look forward to your next time on CL
Since watching this course I have told not only my photographer friends about it, but many of my other friends who run their own businesses/organizations. This course can transfer to anyone who wants to learn from the best in marketing. All of the presenters were amazing and this course was WELL worth the money and then some. Thank you for sharing so much of your knowledge you have gained in your very successful business to help all of us succeed in ours!
I have watched all of Jared's courses but attending this one was the best! Jared breaks it down so that social media becomes a do-able system rather than a monster to run from. I especially liked his including other speakers; they each gave solid and personal examples of how they tackled their social medial marketing and defined their very select customer base. I finally get why blogging and Instagram are such valuable tools - probably indispensable tools if you want to grown business. I have been a successful portrait photographer for 25 years and this is the first time I am actually psyched to "lean into" the social media concept, and practice a whole new (new for me) way of lov'en on my clients. This course provides a system - and frankly, my customers' preferred system - to do both. Love Creative Live and really grateful to Jared.
Wow - such a great class! I have heard Jared speak before (mostly on pricing), and I have to say, he really knows his Marketing! Absolutely loved the structure of the 3 days, and after each segment, I felt like I had so many actionable items to take and apply to my business. From social media tactics to solving clients' problems through guides to proper blogging strategies, there are so many new ways that I have learned to use content marketing to strengthen my business this year. Jared also found a way to take topics that are not as interesting, such as creating effective emails, and make it engaging for the entire segment! Such a talented speaker. Personally, I think it's great that Jared has small catch phrases such as "lean in" and "love on clients" - it makes him unique! Not only that, but his strategies WORK, so he can phrase ideas as he wants! :) This is definitely a course worth watching, regardless if you have been shooting for years or are just starting out!
This course was so clear and helpful! So many a-ha moments about content marketing, and just marketing in general. I can see how timely this course is for where we are in history. People will buy from those who provide helpful information and solutions for their problems, so we have to prove our worth up front, and then the sale follows easily. Jared is a class-act and this course was jam-packed with practical tips. Now on to my growing To-Do list! haha!
I have recommended this course to all of my photographer (and creative professional) friends. Jared really knows how to merge marketing with owning and running a creative business and shares it in this course. The best part is that he breaks it down so that it is easy to understand for everyone. Even if you are seasoned marketer, you will come away will at least one new trick from this course. A must watch!
Jared is amazing. Although I've already taken a ton of marketing courses, Jared always has a more than you get from a typical marketing class. He discussed it on so many different levels and gave very practicable, actionable things to do. I highly recommend this course.
This is seriously one of the best courses that I've encountered on CL. So much quality information packed into 3 days, but Day 3 really blew my mind and is definitely going to change my business. It was basically an entire day dedicated to building a marketing plan and creating systems to make it happen. Brilliant. The best nuts and bolts step-by-step on building a marketing plan that I've seen in the industry. I've been doing Tara Gentile's Standout Business bootcamp alongside this 3-day course and the two combined together are going to take my business in a whole new direction and I couldn't be more excited and pumped about it. I feel like I'm ready to conquer the world. Thank you, Jared, for sharing your insight and knowledge in a VERY approachable way!
I was only able to catch parts of this course over the last three days, but from what I've seen it is well worth the money and then some. Jared, Jason and Erin are excellent teachers (the only ones I've seen-sorry if there were more) and so willing to share valuable information that will help boost anyone's business. Can't wait to sit down and watch it all!!!
I highly recommend this course. It helped me come up with a whole new strategy on how to run and market my business. It also made clear that I cannot do everything in my business, I need to outsource what I can and get the right systems in place to allow me to focus on what's important. Loved Jared's teaching style.
Great class! Exactly what I needed. Before day 3 was over, I was already putting Jared's ideas to work, seeing more engagement on Instagram and getting more excited about designing my marketing campaigns. Purchasing the class is a no-brainer. There's no way to catch everything in one viewing. And $99 is a steal. Someone below was critical of Jared's phrasing. Who cares? He's a nice guy, and obviously an expert. I can't imagine how hard it is to teach thousands of people for 3 full days. Don't pay any attention to the one critical review. Unless, of course, you're a wedding photographer who works within 50 miles of Dallas, TX. If that's the case, you don't want to watch this. Nope. You won't get anything out of this. At all. ;)
Wasn't planning on buying this until day 2... unreal how much valuable insight to marketing there is in this course! I knew that Instagram was a great resource for wedding photographers, but I had no idea how to go about it. After watching this (I'm not even finished it yet!) I am feeling refreshed and ready to market my business. The resources included with the class are amazing as well, e-mail templates, guide templates, so forth. Worthwhile purchase for sure.
Jared knows his material! His concepts are easy to follow and to put into action. I've attended his other presentations at other conferences and he is a master of his craft. I definitely recommend this course for anyone wanting to take command of marketing their business. A++ Rating.
So far the information has been top notch. Lots of actionable suggestions. Jared, don't change your terminology. It is what make you more personable.
Great information for any small business that has an online presence. The examples are heavy on the wedding photographer side, if you shoot weddings this course is gold! If you do anything else you'll have to work a little harder to make this work for your business, but the content is still priceless.
Love love love creative live! I have since passed on this fantastic learning environment to my friends! At this stage it's true I'm not a big purchaser not income flush just yet! But want to give feed back on 'content marketing for photographers and the presenter! Actually he's ok good sound information, clearly knows his stuff however my friends and I ditched it because this phrase 'loved on' which he seems to use A LOT! is very creepy, in fact it pretty much grabs our attention so much we keep missing what he's saying, the other one ' lean in' these seem so juvenile teenager like and especially the loved on.... Seriously sounds like a crude sex act! Put us off from buying the content! Shame because we need his help.
I really like Jared's approach to content marketing. Even though I'm not a photographer, the philosophy and methodology he's sharing could transfer to many markets and niches,
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