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Media Kit: A Walk Through

Lesson 44 from: Adventure Photography Pro

Alex Strohl

Media Kit: A Walk Through

Lesson 44 from: Adventure Photography Pro

Alex Strohl

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Lesson Info

44. Media Kit: A Walk Through

In this episode, I will walk you through my private media kit and break it down so you can understand what's really important when building yours.


Class Trailer



Workshop Intro






Gear - My Camera Bags


Mastering Camera Settings


Blue Hour, A How-To


Photos That Move Us


Visual Storytelling 101


Endurance In A World Of Sprinting


Keeping Your Ideas Fresh


Building Your Story Arc


Shooting More: Action Plan


Conveying Emotions


In the Field


The Assignment: Himalaya Pre-Pro


In the Field: The Himalaya Defender Shoot


The Assignment: Canon Pre-Pro


In the Field: Canon USA Shoot




Keywords & Organizing Images


Commercial Grading


Masking & Radial Filters


Perspective Correction


HDR (Hand-Held)


Black & White Edits


Before & Afters


Moody Grading


IG Export Settings


Web Export Settings


Clone Stamping & Patch Tools


Grading in Lightroom


Hand-Held Panoramas


Radial Filters Pt 2


Delivering Files to Clients


Archiving & Organizing Images


My Favorite Software




Let's Talk Business


Building A Desirable Portfolio


How to Contact Clients


Prospecting: Finding Brands That Fit You


Getting Clients To See Our Value


Paid to Travel the World


The Art of Making Moodboards & Treatments


Keys To A Fulfilling Career


Three Things You Need To Know Before Pitching


Finding Your Value Proposition


Media Kit: A Walk Through


How I Built My Audience


Social Media Landscape


Module Recap


Bonus - Everything To Know About Filters


Do You Need Lens Filters?


Filters in The Field


Bonus - Find Your Path


Find Your Path


Bonus - How To Print Your Work


Why Print or Sell Photos


Preparing Photos for Print


Reviewing Major U.S Printers


Lesson Info

Media Kit: A Walk Through

(chord chimes) So what's a media kit? A media kit is used to talk about yourself or your company. Like, magazines have them, publications have them. So, their goal is to make your entity look good to advertisers. That's what a media kit is. I use them, I actually have it in my email signature now, just because think about how many emails we send in a day, right? That's like, very quality eyeballs that get to see the signature. And I generally use it to send to clients who come, you know asking, kinda like tire-kicking, can you do this? What can you do for us? Oh, here's your media kit. Get an idea for services, right? Let me walk you through our media kit, brand new 2019 media kit. And just so you know, this is not on my website. It's not available online. So you're getting really privileged access to this. So page one, boom, cool photo, actual studio. Notice the studio there is to mean that we can do more than take photos. So here's a little bit about me, and then we explain what we...

can do. We're a multidisciplinary creative house, binded by blah blah, blah, directors, photographers, DoP, app developers. So we have all this power at our disposal and I wanna make sure that the clients know that. Okay, so, one Montana based studio. So, I have this here, meaning that we have a studio. We exist physically, right? We're legit. Services, here's what we do. So design development, and then social and strategy. Here's the crew: Graham, Studio Manager, Talia, Lead Proey, Tuck with , through Strohl Works, who runs Strohl Works and also helps us with the production, Tucker MacDonald, who's just back there in the corner, helping me film this thing and running the show. Andrea Dabene, who helps me with all the art direction on the projects, my wife, and then Alex Strohl, right here, yours truly. Then we move on to some cool photos. The reason I have them here is to get visually, people excited and I have at the bottom see, I have Knik Glacier, the location, and then who the client was for this. So every photo I have, I wanna back it to a client shoot. It's not just my personal portfolio. So after the overview of our services we're getting in detail now. So photography. Here's the capabilities as a photographer. So, Fjallraven, we did the catalog, their fall, winter 2019. That was awesome. Then we did Land Rover USA. We launched the Discovery Sport. Then we did Canon USA. We launched the 5D Mark IV, so I'm keeping the projects here featured, although they're not, you know, they're a few years old, they're the strongest things like, they're launches, right? Launch a car. Launch a camera. It's so awesome. And then, keeping it diverse, I'm also showing that Slovenia, we also do tourism work, and we do the ski touring campaign. So, I'm trying to cover all the typical clients that we get, clothing, cars, cameras, tourism. That's my focus. Director. So yes, I direct films. And here's some of the films we've done. So, my favorite ones, Jaeger LeCoultre, which you just saw the treatment in the episode before. Land Rover USA, Familiar Places and then Visit Poland. So again, representing the typical clients that I have. So speaking of clients, here we go, select clients. So here's the clients, the most notable clients we've worked with through the years. This is to, like I was talking about before, you wanna make yourself established to your clients, and it's gotta be backed by something. So here's our backing, like this who we've worked with, and this is who we work with, which is so cool. So Arc'teryx, Fjallraven, Icebreakers, that's outdoor, luxury, travel and technology. So the goal is to get here our favorite clients, and then some household names, right? To show that we mean business. And then just because I don't think it's enough, showing the clients, I also wanna show what we've done, and you know for each client, and then that everything you click takes you to a gallery on the website. All right, so now we're getting into reach now. So this is down to business, right? What's the audience size? 'Cause media kits, generally are for publications, and they talk about their audience. So I treat our studio as a publication, and here's our audience and here's a breakdown of it. Different networks, and then the newsletter, which is huge because it's just such an engaged audience. Okay, so here's our key channels, Instagram, the average impressions, the demographics, and the age ranges. So super useful to advertisers and clients. YouTube, our views, our watch times and our demographics. Newsletter. Here's our click through rates. We just have numbers that marketers wanna see, right? All right, then we move on onto Strohl Works right here. So in a media kit, I wanna tell about, I wanna talk about what we do as a photography studio, and as an education company. Like, it's just the goal of this media kit is to get a client to know me really fast. So here's the community. Here's some of our partners and the lessons we've done. Some testimonials to show that the work we do is good. And then we move on to case studies. So here are some case studies for the launch of the Land Rover Discovery Sport, for example. Total engagement through Instagram, video views, Tumblr, organic media. Clients love seeing these things. when you're done with the project, boom, here's what we did in one year. So you have IG, you have the earned videos, earned media meaning when outlets, media outlets, feature your things as part of their editorial calendar, you're not paying them to do it, they're just featuring it. That's what I was referring to when I told you to, you know, collaborate with media outlets in the past. And then Tumblr, all the networks and then the links to the publications here that talked about what we did. All right, media partners, speaking of which, here's some of the media partners that we work on a fairly regular basis. Outside, Conde Nast, Gear Patrol, and then the Outbound, Roam Media, 500PX, Huckberry, and Gear Patrol. So these are people that we work with to expand our reach when we work on something. So we're just going beyond, just making some photos for them, which is adding reach, and relevant reach. More media partners just through Instagram. All right, and then we get into the travel schedule, right? 'Cause let's say we're talking to a client about working together in 2019 or 2020. Well, I wanna give them an idea of where I'm gonna go, right? So they're like, oh, our product is gonna go to all these places, right? If it's like a jacket or a hat, I don't know, whatever it is, I'm gonna take the product with us to all these places. And then that's it. Thank you and contact. Cool photo, and here's, you know, bookings and general inquiries and that's it. That's our media kit. So that's our media kit, and to be honest, this is like, I wish I had this information years ago, because there's very little media kits out there from photographers or filmmakers. Like magazines have them easily, you know, accessible, just for advertisers to find them. But us photographers, we never think about making ours good, and having them ready to go for clients. So this means a lot that I've shared this with you, and I hope that you use it to build your own media kit. And just don't, don't just copy this one. It's like use the parts that are relevant to you and build your own thing.

Class Materials

Bonus Materials with Purchase

A Note From Alex

Ratings and Reviews


Not What I Was Expecting Let me just start by saying that the workshop was very good. There were lots of things that I learned and many insights I took away. Perhaps the greatest bit of wisdom imparted to me was not anything Alex said but how he approached every subject he talked about. I felt that he was talking to me as a friend, very personal and open book. This was both a blessing and a curse as the course tends to meander around and is not as structured as others I've taken. Alex's passion for the highest quality, and craftsmanship in every aspect of his business, is very evident. From the premiums he charges, to the attention to detail in client deliveries. This is where my review is going to give some hopefully constructive criticisms. For someone so focused on a premium experience I was a surprised to find the course a bit sloppily assembled, and the videography and editing lackluster. This is coming from a videographer and someone with a lot of experience in online training. A few short examples to illustrate my point include: repeating segments of the edit (in some instances the exact same segment), poor framing. Colors changing between cuts, and my biggest pet peeve, not leaving photo examples on for long enough to see them. These are all small things, but they add up, and along with the topics meandering, left me a bit disappointed. I'm curious who you would say this class is aimed towards. Amateurs, mid-level, or experts? The assumption of who you are addressing changes throughout the course. I feel like with a bit of work from an instructional designer, and some editing cleanup, you could help hone this course to be one of the best out there. I feel like I need to do a more in depth review than will fit here, to actually explain this well. Let me know if that would be helpful to you. One other note: When I signed up for a workshop on Adventure Photography, I honestly thought it would be more field focused. The field examples were all shoots for products, and not shoots documenting an adventure. I guess I had just hoped to learn that side of the storytelling process more. Getting into the nitty gritty of being wet, cold, and dirty, and still shooting bangers. The section on filters (going out and building the snow cave) was more what I thought this course was going to be. Anyhow, with all that said, I still found it valuable and worthwhile. To summarize, the course feels a bit unpolished and in some ways unfinished though there is still great value. I've taken Jimmy Chin's Masterclass on adventure photography and it felt very structured and highly polished. I purchased "Adventure Pro" on the "finish in a month" discount. I would have felt ripped off if I had paid full price with the course in its current state. Thanks for reading and I hope my criticisms come as helpful. As I've already mentioned I'd be happy to further elaborate.

Topher Hammond

One of the best photography investments I'm only 1/4 of the way through Alex's course and I feel like I already have a loose plan on how I can move forward in my own career as a photographer. I felt like my work was lacking a specific feeling. The way that Alex articulated ideas on how to convey emotion in your imagery and building that overarching story arc for your own life narrative were super helpful to focus on how to make my work better. Super looking forward to the rest of this course. Thanks Alex and team!

Sergi Mas de xaxars Rosell

Great Workshop I learned quite a lot with this workshop. Because I'm in the industry for 5 years now, there were a few things I already knew. On the other hand, Alex showed me different and more effective ways to improve my business. I like the way he gives the lessons, always in a personal and close way. This is the knowledge I wish I had when I started. Totally worth it!

Student Work