Exercise: The Customer Focused Anti-Critique
Now we get to phone a friend. Now we get to ask for help. You do not have to figure this one out all on your own, and you shouldn't figure it out all on your own. So one of the best ways to discover what the customer loves about your work is just to ask them. And so here are a couple of rules. Now we're gonna have our customer focused anti critique. So here are the rules again, we're going to focus on one piece of the time. We're gonna ask someone, talk about one thing instead of all of the things you don't. You can't ask your peers on this one because they're gonna talk tech, right? So you can't ask another Jewell or you can't ask another person's painting furniture. Even another illustrator. Um, you think about asking people outside of your peers and I wouldn't ask your family like it's gonna go one of two ways like your mom's. Maybe like honey, I love everything you do. It's great. Or if you are in my family, your brothers and sister are just gonna tell you like everything that's wr...
ong with it. Even though you just asked them for all the all the compliments. Me like really like this. This is what you want me to talk about. I love my siblings. Don't get me wrong but we're gonna stay away from family on this one. Here's the other thing. So this is meant to be positive. So take everything as a compliment. I assume that's how people meant it, because, ideally, that's how they meant it. You may not take it as a compliment because we're in green to think about it, work critically, but assume they're saying it as a compliment and again record their responses just for on a little tape recorder or something. Or the act that tape records things on your phone. And then again, repeat, this process is often is necessary. So you've got a new line. You've got some new work. Ask some people now, what should you ask them to give you guys a couple of questions because it's a really good jumping off point. Of course, you can ask them anything you want, but this is a really good place to start. So the first question is just what does it remind you of? And this is actually important because it helps you just gain some language for description. So what does it remind you of? And then the next question should be a usage question. So and that really depends on the kind of work, right? So where would you hanging in your home? What would you display it with? For art for furniture? Where would you put this for jewelry. What would you wear with this? Where would you wear it? Be really direct. Ask them very specific things. What is your favorite thing about it? Just ask them What's your favorite thing? What do you love most about it? And then ask them if anything surprised them because that's something that's also really important. Especially if you're selling online. You want to know if there are things that a customer finds surprising? So I was having a friend. Just model these so I could take a few quick pictures and she'd Onley seen them online. And like she goes to put it on, she goes. She's like I had no idea these were so light. It's really, like super surprising how light they are. That's important, right? If she's assuming they're heavy and they're not like that. Something that I want to talk about with customers. Now, if you really can't find someone to ask, you can turn these questions on yourself. But using a little technique that I like to call be your own biggest fan. And some of you may have seen this before. I have given this as an assignment, anything in other classes and really what it is is wearing your work or using your work or really interacting with your work. But turning off the part of your brain that reminds you that you're the one who made it. So you only get to think about it from the perspective of the user. And then you could ask yourself these questions again. So what does it remind you of? Where would you use it? How would you use it? What's your favorite thing about it? What surprised you about it? And I would recommend having these conversations in person instead of Social media. I know what some of you are thinking. Okay, cool. Here's my four questions that Meghan just said. So I'm gonna post a picture on social media on Facebook and ask these questions I'm gonna see what people say Really bad idea for a couple of reasons. First of all, they're not seeing your work in person. They're just seeing a picture. And if we can get the working person, that's better. It's not the end of the world to show someone a picture but Facebook. There's so many other things going on. If you want to interact with someone and you can't do it in person, send them an email. Remember, email that thing that we use before Facebook emails. Hey, can you take a few minutes just to tell me what you think about this peace? Be more direct and ask people specifically instead of just putting it out to the masses on Facebook? Because also, that just invites other craziness and people who are not following the ground rules. So we want to do this in person
So you went to art school and still dream about sharing your creativity with the world – but making money has proven to be quite difficult. Craft expert Megan Auman is here to help. She'll help you shift your mindset and empower you with the necessary skills so you can make a living from selling your art – without feeling like you’re selling out.
Megan is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more.
In this class, she will teach you:
Watch and learn from Megan, who has successfully helped hundreds of students turn their creative passion into a full-time business.
- How to talk about your work in a way that makes customers care enough to buy it
- Tips for turning your conceptual art into a sellable product
- How to shift your vocabulary from academic to accessible
- How to remain true to your original creative voice while creating something that is viable