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Baby Plans: Photographing the Early Years

 

Baby Plans: Photographing the Early Years

 

Class Description


A baby’s first year is a whirlwind of changes – making it the perfect time for photographers to partner with a families to document all of those meaningful milestones. In Baby Plans: Photographing the Early Years, Julia Kelleher will teach you how to design a baby plan that highlights a new child’s growth and brings clients back into the studio.

Julia is a portrait photographer who specializes in newborn and family photography and in Baby Plans: Photographing the Early Years, she’ll share her hard-won insights on building a baby photography business. You’ll learn how to:

  • Develop a baby plan marketing strategy tailored to new parents
  • Encourage repeat visits throughout the first stages of growth
  • Shoot, light, and design images for each stage of growth
  • Price packages so parents keep coming back
  • Manage your time while maintaining relationships
Julia will share specific pricing, marketing, and selling tactics that will ensure your baby business is profitable and your parents are thrilled with their purchase. You’ll get tips on structuring your sessions so you aren’t throwing money away and learn about baby-specific products parents love to buy.

Learn how you can fill your appointment calendar with clients you know and love and who are willing to pay for your services in Baby Plans: Photographing the Early Years with Julia Kelleher.


Lessons

1Class Introduction 2What is a Baby Plan? 37 Steps to Baby Plan Success 4Shooting Prep for the 4-5 Month Old "Smiling Stage" 54-5 Month Olds: Tummy Time and Headshots 64-5 Month Olds: Basket Shot 7The Baby Plan Structure 8How to Price Baby Plan Sessions 9Exclusivity and the Product Line 10The Annual State of Mind 11Pre-Consultations 12The Art of Language 13Designing for the Annual Product 1Pricing Step-by-Step 2How Much Money Do You Need? 3Building Packages 4Shooting Prep for the 6-8 Month Old "Sitting Stage" 56-8 Month Olds: Chair Shot and Baby Food 66-8 Month Olds: Bucket Shot, Set Design, and Coloring 7Creating Efficient Systems 8A Shooting System 9Client Systems: Database, Workflow, and Session Tracking 10Client Systems: Communication Tracking 11File Management 12Policies for Baby Plans 13Customer Service 1What is Collateral? 2Collateral: Printed vs Digital 3Designing a Brochure 4Shooting Prep for the 1 Year Old "Standing Stage" 51 Year Olds: Using Different Props 61 Year Olds: Cake Smash - Lehan 71 Year Olds: Sitting and Standing 81 Year Olds: Cake Smash - Alexsy 9Retouching Workflow in Photoshop 10Creating a Panel Series 11Designing Wall Products 12How to Launch Your Baby Plan 13Targeting Your Ideal Client 14Marketing Your Baby Plan 15Effective Promotions

Reviews

Natalia Malinko
 

I just finished to watch this course. And I confess: I've been struggled all the time during the viewing to say already: I LOVE IT! So, I LOVE this course! Julia is so nice teacher, and photographer, and person. And she is so incredible organizator of whole child's photography business. She is amazing, so meticulous, so persuasive trough all and each one of the important points of this business. And she is just great in the part of studio´s shooting examples with the babies. This is one of the best and most valuable courses I found in Creative Live, thanks!