Baby Plans: Photographing the Early Years

Class Description

A baby’s first year is a whirlwind of changes – making it the perfect time for photographers to partner with a families to document all of those meaningful milestones. In Baby Plans: Photographing the Early Years, Julia Kelleher will teach you how to design a baby plan that highlights a new child’s growth and brings clients back into the studio.

Julia is a portrait photographer who specializes in newborn and family photography and in Baby Plans: Photographing the Early Years, she’ll share her hard-won insights on building a baby photography business. You’ll learn how to:

Develop a baby plan marketing strategy tailored to new parents
Encourage repeat visits throughout the first stages of growth
Shoot, light, and design images for each stage of growth
Price packages so parents keep coming back
Manage your time while maintaining relationships

Julia will share specific pricing, marketing, and selling tactics that will ensure your baby business is profitable and your parents are thrilled with their purchase. You’ll get tips on structuring your sessions so you aren’t throwing money away and learn about baby-specific products parents love to buy.

Learn how you can fill your appointment calendar with clients you know and love and who are willing to pay for your services in Baby Plans: Photographing the Early Years with Julia Kelleher.

Lessons

1Class Introduction
2What is a Baby Plan?
37 Steps to Baby Plan Success
4Shooting Prep for the 4-5 Month Old "Smiling Stage"
54-5 Month Olds: Tummy Time and Headshots
64-5 Month Olds: Basket Shot
7The Baby Plan Structure
8How to Price Baby Plan Sessions
9Exclusivity and the Product Line
10The Annual State of Mind
11Pre-Consultations
12The Art of Language
13Designing for the Annual Product
1Pricing Step-by-Step
2How Much Money Do You Need?
3Building Packages
4Shooting Prep for the 6-8 Month Old "Sitting Stage"
56-8 Month Olds: Chair Shot and Baby Food
66-8 Month Olds: Bucket Shot, Set Design, and Coloring
7Creating Efficient Systems
8A Shooting System
9Client Systems: Database, Workflow, and Session Tracking
10Client Systems: Communication Tracking
11File Management
12Policies for Baby Plans
13Customer Service
1What is Collateral?
2Collateral: Printed vs Digital
3Designing a Brochure
4Shooting Prep for the 1 Year Old "Standing Stage"
51 Year Olds: Using Different Props
61 Year Olds: Cake Smash - Lehan
71 Year Olds: Sitting and Standing
81 Year Olds: Cake Smash - Alexsy
9Retouching Workflow in Photoshop
10Creating a Panel Series
11Designing Wall Products
12How to Launch Your Baby Plan
13Targeting Your Ideal Client
14Marketing Your Baby Plan
15Effective Promotions

FOR ON-DEMAND ACCESS

Buy

“

I just finished to watch this course. And I confess: I've been struggled all the time during the viewing to say already: I LOVE IT! So, I LOVE this course! Julia is so nice teacher, and photographer, and person. And she is so incredible organizator of whole child's photography business. She is amazing, so meticulous, so persuasive trough all and each one of the important points of this business. And she is just great in the part of studio´s shooting examples with the babies. This is one of the best and most valuable courses I found in Creative Live, thanks!

“

I've been so fortunate to be able to be a part of the Live audience experience with Julia. She is an amazing person, photographer and teacher. She does a fantastic job of explaining in detail, the steps she has taken that have helped her success as well as the steps that have set her back. We are so lucky to be able to learn from her experiences and to have someone who is willing to put herself out there to teach us and help us to grow as photographers. For anyone considering adding a Baby Plan to their portrait offerings, this class is a MUST have. Julia, you are #awesomesauce !! xoxo - Dawn Potter www.dawnpotterphotography.com

“

This is an amazing workshop for all the photographers out there looking to better their company and promote a yearly plan for their clients. Do you want your clients to come back every year and develop a great relationship with you. Julia talks about everything you need to do to better your customer service and product line while branding your company. One of the best workshops out there that makes you think outside the box. I highly recommend it. Carmen- Bellas Photography