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Baby Plans: Photographing the Early Years

 

Baby Plans: Photographing the Early Years

 

Class Description


A baby’s first year is a whirlwind of changes – making it the perfect time for photographers to partner with a families to document all of those meaningful milestones. In Baby Plans: Photographing the Early Years, Julia Kelleher will teach you how to design a baby plan that highlights a new child’s growth and brings clients back into the studio.

Julia is a portrait photographer who specializes in newborn and family photography and in Baby Plans: Photographing the Early Years, she’ll share her hard-won insights on building a baby photography business. You’ll learn how to:

  • Develop a baby plan marketing strategy tailored to new parents
  • Encourage repeat visits throughout the first stages of growth
  • Shoot, light, and design images for each stage of growth
  • Price packages so parents keep coming back
  • Manage your time while maintaining relationships
Julia will share specific pricing, marketing, and selling tactics that will ensure your baby business is profitable and your parents are thrilled with their purchase. You’ll get tips on structuring your sessions so you aren’t throwing money away and learn about baby-specific products parents love to buy.

Learn how you can fill your appointment calendar with clients you know and love and who are willing to pay for your services in Baby Plans: Photographing the Early Years with Julia Kelleher.


Lessons

  1. Class Introduction
  2. What is a Baby Plan?
  3. 7 Steps to Baby Plan Success

    Julia takes you step-by-step through the topics she’ll cover in this class so you can develop a profitable baby plan.

  4. Shooting Prep for the 4-5 Month Old "Smiling Stage"
  5. 4-5 Month Olds: Tummy Time and Headshots
  6. 4-5 Month Olds: Basket Shot
  7. The Baby Plan Structure
  8. How to Price Baby Plan Sessions
  9. Exclusivity and the Product Line
  10. The Annual State of Mind
  11. Pre-Consultations
  12. The Art of Language
  13. Designing for the Annual Product
  1. Pricing Step-by-Step
  2. How Much Money Do You Need?
  3. Building Packages
  4. Shooting Prep for the 6-8 Month Old "Sitting Stage"
  5. 6-8 Month Olds: Chair Shot and Baby Food
  6. 6-8 Month Olds: Bucket Shot, Set Design, and Coloring
  7. Creating Efficient Systems
  8. A Shooting System
  9. Client Systems: Database, Workflow, and Session Tracking
  10. Client Systems: Communication Tracking
  11. File Management
  12. Policies for Baby Plans
  13. Customer Service
  1. What is Collateral?
  2. Collateral: Printed vs Digital
  3. Designing a Brochure
  4. Shooting Prep for the 1 Year Old "Standing Stage"
  5. 1 Year Olds: Using Different Props
  6. 1 Year Olds: Cake Smash - Lehan
  7. 1 Year Olds: Sitting and Standing
  8. 1 Year Olds: Cake Smash - Alexsy
  9. Retouching Workflow in Photoshop
  10. Creating a Panel Series
  11. Designing Wall Products
  12. How to Launch Your Baby Plan
  13. Targeting Your Ideal Client
  14. Marketing Your Baby Plan
  15. Effective Promotions

Reviews

Natalia Malinko
 

I just finished to watch this course. And I confess: I've been struggled all the time during the viewing to say already: I LOVE IT! So, I LOVE this course! Julia is so nice teacher, and photographer, and person. And she is so incredible organizator of whole child's photography business. She is amazing, so meticulous, so persuasive trough all and each one of the important points of this business. And she is just great in the part of studio´s shooting examples with the babies. This is one of the best and most valuable courses I found in Creative Live, thanks!

Dawn Potter
 

I've been so fortunate to be able to be a part of the Live audience experience with Julia. She is an amazing person, photographer and teacher. She does a fantastic job of explaining in detail, the steps she has taken that have helped her success as well as the steps that have set her back. We are so lucky to be able to learn from her experiences and to have someone who is willing to put herself out there to teach us and help us to grow as photographers. For anyone considering adding a Baby Plan to their portrait offerings, this class is a MUST have. Julia, you are #awesomesauce !! xoxo - Dawn Potter www.dawnpotterphotography.com