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Baby Plans: Photographing the Early Years

Julia Kelleher

Business > Baby Plans: Photographing The Early Years

Baby Plans: Photographing the Early Years

Julia Kelleher

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Lessons

Class Trailer

DAY 1

1 Class Introduction 13:24 2 What is a Baby Plan? 29:09 3 7 Steps to Baby Plan Success 26:59 4 Shooting Prep for the 4-5 Month Old "Smiling Stage" 14:33 5 4-5 Month Olds: Tummy Time and Headshots 21:02 6 4-5 Month Olds: Basket Shot 20:34 7 The Baby Plan Structure 28:28
8 How to Price Baby Plan Sessions 19:23 9 Exclusivity and the Product Line 37:46 10 The Annual State of Mind 20:31 11 Pre-Consultations 43:15 12 The Art of Language 08:04 13 Designing for the Annual Product 15:00

DAY 2

14 Pricing Step-by-Step 09:29 15 How Much Money Do You Need? 15:32 16 Building Packages 22:54 17 Shooting Prep for the 6-8 Month Old "Sitting Stage" 11:23 18 6-8 Month Olds: Chair Shot and Baby Food 14:28 19 6-8 Month Olds: Bucket Shot, Set Design, and Coloring 19:35 20 Creating Efficient Systems 09:04 21 A Shooting System 08:49 22 Client Systems: Database, Workflow, and Session Tracking 34:34 23 Client Systems: Communication Tracking 25:33 24 File Management 09:17 25 Policies for Baby Plans 41:00 26 Customer Service 34:19

DAY 3

27 What is Collateral? 26:32 28 Collateral: Printed vs Digital 31:39 29 Designing a Brochure 18:52 30 Shooting Prep for the 1 Year Old "Standing Stage" 07:50 31 1 Year Olds: Using Different Props 10:45 32 1 Year Olds: Cake Smash - Lehan 13:12 33 1 Year Olds: Sitting and Standing 07:59 34 1 Year Olds: Cake Smash - Alexsy 17:09 35 Retouching Workflow in Photoshop 38:23 36 Creating a Panel Series 26:16 37 Designing Wall Products 19:37 38 How to Launch Your Baby Plan 14:41 39 Targeting Your Ideal Client 11:49 40 Marketing Your Baby Plan 35:32 41 Effective Promotions 24:46

Class Description


A baby’s first year is a whirlwind of changes – making it the perfect time for photographers to partner with families to document all of those meaningful milestones. In Baby Plans: Photographing the Early Years, Julia Kelleher will teach you how to design a baby plan that highlights a new child’s growth and brings clients back into the studio.

Julia is a portrait photographer who specializes in newborn and family photography and in Baby Plans: Photographing the Early Years, she’ll share her hard-won insights on building a baby photography business. 

You’ll learn how to:

  • Develop a baby plan marketing strategy tailored to new parents
  • Encourage repeat visits throughout the first stages of growth
  • Shoot, light, and design images for each stage of growth
  • Price packages so parents keep coming back
  • Manage your time while maintaining relationships

Julia will share specific pricing, marketing, and selling tactics that will ensure your baby business is profitable and your parents are thrilled with their purchase. You’ll get tips on structuring your sessions so you aren’t throwing money away and learn about baby-specific products parents love to buy.

Learn how you can fill your appointment calendar with clients you know and love and who are willing to pay for your services in Baby Plans: Photographing the Early Years with Julia Kelleher.


Reviews

Natalia Malinko
 

I just finished to watch this course. And I confess: I've been struggled all the time during the viewing to say already: I LOVE IT! So, I LOVE this course! Julia is so nice teacher, and photographer, and person. And she is so incredible organizator of whole child's photography business. She is amazing, so meticulous, so persuasive trough all and each one of the important points of this business. And she is just great in the part of studio´s shooting examples with the babies. This is one of the best and most valuable courses I found in Creative Live, thanks!

Dawn Potter
 

I've been so fortunate to be able to be a part of the Live audience experience with Julia. She is an amazing person, photographer and teacher. She does a fantastic job of explaining in detail, the steps she has taken that have helped her success as well as the steps that have set her back. We are so lucky to be able to learn from her experiences and to have someone who is willing to put herself out there to teach us and help us to grow as photographers. For anyone considering adding a Baby Plan to their portrait offerings, this class is a MUST have. Julia, you are #awesomesauce !! xoxo - Dawn Potter www.dawnpotterphotography.com