So now we are getting into the fun stuff I think. We get to talk about products during this segment. And there are so many amazing products that you can choose for your business. And figuring out the ones that are right for you is one of the creative exciting parts of getting your whole business running. So lets talk about it. We are going to start out with talking about style. And what style your images are, your business, everything. So style is kinda the foundation and then we're gonna talk about which products align with that. And how will you produce your products? That's always the big question. There are some amazing products out there that are crazy time intensive. There are some that are super easy. And so taking all those factors into consideration before you take the leap and say, "OK I'm gonna offer this." So starting out, lets talk about your style. Your images say so much about you and sometimes as artists, it's hard for us to hone in on exactly what our style is. But you...
can bet that your clients see that, and so maybe sometimes what you need to do is ask somebody else and pick out some images and say, "What do you see in these images? What are some words you would describe these images with?" And that can help you figure that out. So gather your favorite images together and look at 'em and really look at 'em. What is it about those images that is in common? What's unique to this group of images? And I'm gonna stop right here. I want to note that there is a product development guide in your bonus materials. There was a business planning guide for segment one, and now there's a product development guide that will ask you all kinds of questions to think about as you're developing your product lineup. So if you haven't already done so, click on that bonus materials and get those in front of you.
"If you are serious about starting and running a successful photography business... this IS the road map to follow!"
-JB Photo Design, CreativeLive Student
When starting a new business, you will make hundreds of decisions, and many of those can be costly and affect the future of your business. Most photographers have little direction available on how to take these critical first steps to set themselves up for success.
Kathy Holcombe and her husband Peter have built multiple photography businesses over the last 15 years. Kathy will share what they have learned so that you won’t waste time, money and resources trying to find the perfect formula.
You will learn how to:
- Define your brand
- Set up social media channels and a business website to support the vision of your brand
- Develop an effective strategy for marketing to your ideal client
- Develop a product line and profitable pricing structure
- Develop a sales strategy to maximize your time and sales average
This class is for anyone who is standing at a crossroads, wanting to start a photography business, but not sure exactly how to go about it. You’ll not only learn how to get you started, but also how to turn a profit through your photography in your very first year of business. Skip years of trial and error and invest your precious startup dollars in strategies, tools and equipment that will immediately start making you money.
"You don't need to be a beginner to get great info from this class, it's packed with ideas and tips that even an experienced pro can put to work and take to the bank literally the next day. I highly recommend this class."
-Jeph DeLorme, CreativeLive Student