Products: Overview
Lesson 8 from: Building Your Photography Business for under $3,000Kathy Holcombe
Products: Overview
Lesson 8 from: Building Your Photography Business for under $3,000Kathy Holcombe
Lessons
Class Introduction
06:45 2Create Your Business Plan
04:53 3Where to Invest Your Money?
27:44 4Where to Spend Your Time?
05:44 5How to be Profitable
08:58 6Write Your Personal Business Plan
16:16 7Business Plan Q & A
12:52 8Products: Overview
02:33What is Your Photography Style?
08:33 10What Products do You Want to Offer?
26:19 11Rules for Products
06:34 12Whats Involved in the Shoots for Your Products?
12:04 13How Will You Produce Your Products?
08:47 14Determine Your Pricing Strategy
06:05 15What to Charge for Your Products
18:19 16How to Use Markup Factors
07:37 17The Per Hour Sale
06:14 18Find Your Target Sale
08:25 19Pricing Strategy Q & A
22:24 20Develop a Sales Strategy
12:57 21In-person Sales Strategy
20:25 22Online Sales Strategy
23:11 23Mobile Sales Kits
18:09 24Identify Your Target Client
33:39 25Define Your Niche Market
16:10 26Develop Your Marketing Plan
14:27 27How to Increase Your Following
06:45 28Develop a Marketing Strategy
11:48 29Maximize Your Website
05:17 30What is The Purpose of Your Website?
09:33 31Website Essentials
14:13 32Website Tools to Create a Great Sale
11:58 33Online Selling Tools
11:30 34Online Shopping Cart
04:59 35Facebook Marketing Strategies & Materials
15:28 36Using Ads on Facebook
11:21 37Engagement on Facebook
08:22 38Instagram Marketing Strategies
15:27 39Define Your Brand
14:53 40Build a Solid Brand
14:46 41Maintain Your Brand through Publicity
10:39Lesson Info
Products: Overview
So now we are getting into the fun stuff I think. We get to talk about products during this segment. And there are so many amazing products that you can choose for your business. And figuring out the ones that are right for you is one of the creative exciting parts of getting your whole business running. So lets talk about it. We are going to start out with talking about style. And what style your images are, your business, everything. So style is kinda the foundation and then we're gonna talk about which products align with that. And how will you produce your products? That's always the big question. There are some amazing products out there that are crazy time intensive. There are some that are super easy. And so taking all those factors into consideration before you take the leap and say, "OK I'm gonna offer this." So starting out, lets talk about your style. Your images say so much about you and sometimes as artists, it's hard for us to hone in on exactly what our style is. But you...
can bet that your clients see that, and so maybe sometimes what you need to do is ask somebody else and pick out some images and say, "What do you see in these images? What are some words you would describe these images with?" And that can help you figure that out. So gather your favorite images together and look at 'em and really look at 'em. What is it about those images that is in common? What's unique to this group of images? And I'm gonna stop right here. I want to note that there is a product development guide in your bonus materials. There was a business planning guide for segment one, and now there's a product development guide that will ask you all kinds of questions to think about as you're developing your product lineup. So if you haven't already done so, click on that bonus materials and get those in front of you.
Class Materials
Bonus Materials with Purchase
Bonus Materials
Ratings and Reviews
Amanda Beck
Kathy was a wonderful instructor. She was engaging and someone who was precise and incredibly helpful. We have a full time photography business and are always looking for new ways of running our business. Her information was insightful and forced us to have conversations about our business that we have haven't had in several years. She is fantastic and someone who has the information needed to help you start or expand your business. Thank you for a wonderful class!!
Chrissie
Thank you Kathy for yet again another very thought provoking class. You are such an inspiration, teaching us the right questions to ask ourselves so we too can be brilliant photographers / entrepreneurs. I was a fulltime RVer for seven years, traversing 44 states and seeing some of the most beautiful places on our planet. It gave me a great opportunity to meet some extraordinary people and to hone my photography skills. Now I have put down roots in Stapleton - Denver, CO and am soon to launch my own Family Lifestyle Photography business. Your course has definitely given me the courage to just charge ahead and go for it!
Jeph DeLorme
Another top notch production from the amazing team at Creative Live! Kathy Holcombe, aka FAMAGOGO did a great job of covering all the basics along with the associated costs involved in starting up a photography business. However, you don't need to be a beginner to get great info from this class, it's packed with ideas and tips that even an experienced pro can put to work and take to the bank literally the next day. I highly recommend this class.