Business of Commercial Food Photography


Business of Commercial Food Photography


Lesson Info

File Management and Protection

Back it up. Back it up. I cannot be more forceful about this. I said it earlier, there's nothing more heart wrenching and destructive to your process than losing files. Whether it be losing them on set or losing them later. Being a professional means having your work backed up in a sensible order that you can access on or off site. And is repeatable. Over and over and over again so that five years from now you're looking for an image, you know how to find it. I go into my archive, everything is organized, I knew I shot that in 2015, I knew I shot it for The New York Times, I knew I shot it in November. Click the button, there's the picture. That kind of organization on your files I have copies in three places and the Cloud. So my images live in multiple places because I, which we're gonna talk about in a bit, we're gonna talk about Stock photography, because your files are your assets that could ultimately pay you for years and years to come. For the work that you've done. Even Stock w...

ork, I don't mean Stock work, even spec work, things your doing on your own right now, or things you're doing for your blog. If you're creating good imagery, there's a market for it. And you need to understand that you need to protect those assets because if you make a timeless image, that image could live for many many years online and pay you dividends for a long, long while after that. So it's important to understand that. Stock integration, and we're gonna segue into Stock, is that having an organized system of backed up files, there are certain agencies now where you can actually flip your archive, right into theirs. And it's integrated. So if you're system is organized, and you can access it really easily, and you're represented by a big agency, you may be able to just dump your files right into theirs. Because if they're really organized, and then all of a sudden you have several thousand images in Stock, and it's earning for you. And that's where this comes in. Can you talk a little bit about, are you a Lightroom user, and do you, does your team do you attach like lots of keywords to stuff? Yes, I archive through Lightroom. I know Lightroom does lots of other things and the fact that Adobe Stock represents me, that's one of those integrative dump situations where it's all, you know you can kind of get Stock right out of Lightroom and right into Stock. So yes, I do use Lightroom. I do not capture with Lightroom, I use something else. Because some people use it, completely integrated into their workflow and that hasn't been my workflow. I have a specific need for Lightroom for the archival. That's where the question is, specific to archiving, and keywording and backing up. Yes, all of it. Because all of that keywording which helps when you get it into Stock, because if somebody's looking for vegan, gluten-free, roasted broccoli, if that's not keyworded, it's not gonna show up in their system. Although, Adobe has an AI right now that can look at the image and keyword it for you. (all gasp) Yes. (all laugh) That actually sounded a lot like when I was at the Adobe conference and they announce something really cool, and the whole audience full of geeks just went, ahhhh. And it was great. And I was one of 'em. And then, your work flow during a shoot? How, workflow on images, image protection, from your card where does that travel? You mean tethered? Yeah, sure you're tethered, and then so it's being tethered right to a computer and then do the files go, hard drive, do they go off-site? Well we don't Cloud backup until we're done with the shoot. Because they have to be edited. Because if you tried to Cloud all of your CR2 files, you'd basically spend your whole life doing that. 'Cause they're just too big to transmit like that. Unless you have some kind of a crazy T1 line in your house. Once it's edited it will go up on the Cloud or in the Stock and the Stock essentially is the Cloud. So for me a lot of my work gets uploaded into my Stock account so that it's living there in the Cloud. But once we shoot, we're shooting two cards and tethered, and that is going from, not into my laptop, but into a solid state hard drive. I don't use anything that has any more that spins. Everything is solid state and it's much more stable. So I have a solid state CF Card in the camera, I'm tethered to a computer, which is backing up on a solid state hard drive. So I'm getting two solid state copies with every shutter pull, and then as soon as the job is over, we back it up one more time, on a separate computer, and then send them up to the Cloud. So we're on set with two copies and then we finish and once we have finished files we finish with three backups. Perfect.

Class Description

Being confident in your photography is only the start of growing your success as a food photographer. Knowing how to pitch yourself to clients, communicate with vendors, and set yourself apart from a populated market are just some of the business techniques that are essential in seeing you profit from your work. Andrew Scrivani joins CreativeLive to help you take your photography and business to a place where you can start making it a successful career. He’ll cover: 

  • How to get work in the Food Photography Industry 
  • How to promote and network yourself to grow your client list 
  • Techniques on communicating with your vendors and clients on set and off 
Make your photography work for you and make money while shooting what you love.