Why Color Management Matters
You can see here on Lightroom I have a color chart. That's defined colors. So this is a color chart, it's a really big one, and there's different sizes of color charts. So this is a color checker that's made by X-Rite, and it's a really large swath of colors. And we know exactly what each one of these colors represents. So we know exactly what kind of green that is, exactly what kind of green that is, what kind of red that is, what kind of purple that is. It's all defined scientifically. And so, if we have one of these and we take a picture of it, then, in theory, whatever color's on this, I should have in my computer. I should see it on my camera, and red should equal red. And then when I go to my computer, red should equal red when I'm looking at it on the monitor. And then when I print it out, red should equal red. In theory, correct? But how many times have you gone through the effort of printing something and you saw a blue sky, and it comes out magenta? Or it comes out greenish? ...
Right? Or you have this beautiful skin tone inside of your computer, you send it to your friend or your client, and they say, "this looks horrible, something's wrong" you know, "the skin colors are all green" or, "they're too dark" or, "they're too light." That's because you haven't scientifically calibrated the entire system. So, our goal here is to talk about color and how to make sure that we scientifically calibrate our system from very start to the very end of the process. Okay, and don't worry. The fact that I say it's scientific does not mean that you have to be a scientist. I am not good at science; I barely, barely passed my chemistry. (laughter) I did better at physics but not much better. I was horrible at math, so, and I can understand this stuff. So so can you. Alright? You ready? Okay so, first off, why does it even matter? Why does color matter? So, I'm gonna show you an image here; now this is an image that was taken with an iPhone. So, it doesn't matter what camera we're talking about, this is probably the worst camera that I can possibly have in my pocket. It's just my iPhone, little tiny, tiny camera. But I want you to look at the colors, the green of the grass, the blue of the umpire's shirt, the orange of the baseball team, and then I want you to look back at the sunset. And I'm gonna show you the difference, before and after, and I want you to see what happens to a photograph when the camera itself is calibrated. Alright? And this is an iPhone; you can calibrate an iPhone so that it's actually gonna display the correct color. This look fine, right? Looks fine. But I want you to see how much better it looks when I calibrate it. Are you ready? Watch closely, here we go. First, watch the sunset. Do you see how much more information came into the clouds? I'm going back. So, see how kinda ugly orange those clouds are right in the center where the heat of the sun is hitting them? And now watch what happens. Boom. See how it fills in with information? And it's no longer an ugly orange; it's actually more of a pink? It's prettier. Now, let's go back. So this is before calibration, I want you to look at the umpire's shirt. And now look at it. See how much more blue it is? So, I got a better orange, and I got a better blue. Now look at the grass. So we're going back, here's the grass. It's kind of a coolish look. And then when I calibrate, now, the grass looks more kind of a deeper blue maybe? A little bit richer grass? And, look at the dirt. The dirt's nice and cold before the calibration. After the calibration, it enjoys the warmth of the sun and the glow of that sunset. So, back and forth, everything gets better. The orange gets better, the green gets better. The brown gets better, the sunset gets better, the blue gets better. And even the shadows raise up; we get more detail on the shadows simply by using a camera calibration. Now this is the same photo. I'm using the same exact photo, and I'm showing you one, when it comes straight into Lightroom and uses whatever random calibration Adobe wants to assign to it. Or, I use one calibrated to the actual idiosyncrasies of the sensor in the iPhone. I think this is a 6s or something like that. That's it. All I have to do is define the color. I don't have to retake the image. I just have to define the color, and it will change everything about the way the photograph looks.
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Obtain accurate color within your photographs
- Create color effects using color profiles
- Get the color you want from your images
ABOUT JARED'S CLASS:
Your color is critical at every stage of the photographic process, but do you really understand how to control your color? Let Jared Platt teach you how to ensure perfect color in the camera, in your computer and in your prints and digital deliveries. Let Jared help you get control of the color in your photography so you can shoot, edit and share with complete confidence that your color is perfectly accurate. And once you know how to get accurate color, Jared will teach you how to manipulate that color with profiles, presets and color adjustment controls to get the effects you want in your photographs. From vibrant to muted, vintage and natural color and even using color in black and white, you will learn everything you need to know to get the color you need and want in your photography. You don't need to fear the technical details of color, this class will make it simple to get exactly what you want from your images and to repeat it anytime.
WHO THIS CLASS IS FOR:
- All levels of photographers
- Photographers who want to up their color game
Adobe Photoshop CC 2019, Adobe Lightroom CC 2019
ABOUT YOUR INSTRUCTOR:
Jared Platt is a professional wedding and lifestyle photographer from Phoenix, Arizona. Jared holds a Masters of Fine Arts in the Photographic Studies and a Bachelors of Fine Arts in Photography from Arizona State University and has been a professional photographer and college educator for the past 12 years and has been a speaking, debating and lecturing for the past 17 years. His attention to detail and craft make him a demanding photography instructor. Jared has lectured at major trade shows and photo conferences as well as at universities around the world on the subject of photography as well as workflow. Currently, Jared is traveling the United States and Canada teaching and lecturing on photography and post production workflow.