Bringing Your Business Model to Life
Let's talk about next steps, because that's always the question. In what order do I need to do what? Have you found product market fit for your core offer? If you've not, find it, that's your next step. If you're still way back with us on session four, lesson four, that's totally fine. You are in very, very good company right now, but that's what you really need to focus on. You don't need to focus on the follow up offer. You definitely don't need to focus on the first step. You don't need to think thought what that all looks like. You don't need to know what the next step is after that, all you need to do is find product market fit for your core offer. If you've got that, and you've got that core offer down and you feel really confident about it, even if it's not necessarily producing at the level you want it to produce at yet, the next step is to think about your follow up offer, because having a follow up offer in place is gonna generate additional revenue for your business so that ...
you can use that revenue to invest in amplifying the marketing and the sales, to find the customers that you need for that core offer to get it producing at the level you want it at. So core offer, then you add on the follow up offer, that's gonna help you maximize the amount of revenue you have to play with to continue to grow your business. If you have your follow up offer, but you don't have a first step offer, whether that's a free one, or it's a paid one, create one. Build in that first step. And if you have all three, work on that referral engine and start amplifying and accelerating your marketing. That's when sky's the limit baby. When you've got that engine working for you, when your business model is hummin' along and you're generating more and more revenue because of that and you can see, I've got the capacity here, I know what's next, that's when you can start saying, for every dollar I put into marketing I get three back, so I'm gonna put on it as many of those dollars as I want, 'cause I'm gonna get those three back on each and every dollar. That's a really good place to be. That's ultimately where you're working to as you work through building out this business model. So for you guys, what's your next step? Alaya, what do you think is your next step?
I actually think it's working on that first step and positioning that biweekly livestream into more of the first step versus lead gen.
That we talked about.
Well I need to figure out exactly what I'm building. (laughs)
So you're starting on product market fit?
I think I need to look at my core offer and see if I can maybe split it up a little bit into the next step as well, like the follow up step.
So you're kind of between product market fit and follow up offer?
Yeah. You might have both already, and you gotta figure out how that looks?
I love it. Jennifer.
Clarify my core offer.
Dump out the drawer and build the ax.
Core offer, alright.
Have you been offering the same products or services for years and want to start creating new streams of revenue for your business?
But what can you offer your customers to grow your business?
Even after being in business for awhile, it is very common to be unsure of exactly what to offer as a service, package, or product to bring in the big bucks.
If you are constantly creating new things to figure out how to earn more money, or you just can’t see a way to make more from what you’re selling now. Or if you are always guessing, and that leaves you feeling overwhelmed, unfocused, and insecure, then this class is for you.
Maybe you’ve toyed around with dozens of offers over the years, and now you feel confused or frustrated by what your customers say they want (but still don’t buy).
Don't you want to create a system that will allow you to work less and earn more?
In this class, we will create a simple, customer-focused, and systematized product plan. You will be able to use this simple product plan to put yourself in control of your earning, build your brand, so customers know what you do, and you can grow your business at the pace you choose.
By the end of this class, you will be able to:
- Equip your business with 1-3 offers you can use to FINALLY ATTAIN YOUR REVENUE GOALS
- Easily prototype and test any offer you need to add to your plan so that you launch THE RIGHT products
- Clearly and concisely describe what your business offers so you can ATTRACT new customers FASTER
- Spend less time in creation and delivery mode and more time doing the things that GROW your business
- CONFIDENTLY plan what you’ll offer and when based on your customer's feedback
- Describe the VALUE behind what you’re offering in an easy-to-understand way
- Explore possibilities for SCALING products—beyond whatever the hot trends in product development are
Customers might go elsewhere because they prefer to stick with one company that can give them what they need. Do not let your business never reach the stage where you can relax and enjoy the result of your hard work. Or worse, go out of business because you never land on an offer that can pay your bills—let alone create wealth or stability.