Reach Your Revenue Goals with One Core Offer
What would your business look like if 80% of your revenue was coming from just one offer? If your core offer was 80% or more, let's say at least 80% of your revenue, what additional capacity would you need to handle demand? One reason people fall into this "what else" trap is that they simply don't have the kind of capacity they need to generate that amount of revenue with one offer. So instead, they kind of split their capacity over all these different things instead of just focusing on that one thing and bringing more and more and more customers through that one offer. So what additional capacity would you need? What structure or systems would you need in place to handle that? What would that, yes, (laughing) we'll get to that. What systems, what infrastructure, what processes would you need to put in place to make sure that your business was very comfortably handling that kind of demand? And what marketing or sales strategies would you need to sustain that? What would you need to in...
vest in? Either with time or money marketing-wise to bring that many new customers in on a regular basis. And we're gonna talk about the first two things today, marketing sales, we're not gonna be talking about, we did a class on that last month, you can check that out. (laughing) But those first two questions, we're gonna be coming back to several times. But I think it helps to start thinking about it now, because what we're talking about here is not just creating a plan for the business that you currently have. What we're really talking about is reinventing the business that you have. It's restructuring the way you do business and the way your company actually looks on a daily basis. And so, these sorts of questions are gonna start getting your brain in that mindset. All right, I don't want any of you to think, "Oh, how do I fit this into the business that I already have?" No, no, no, no, no, no. We're reshaping the business that you have. Your business will look different. In fact, I will ask you how your business looks different at the end of the tomorrow, okay? I know that sounds scary, I know that seems like a lot of work, it is so worth it. It's so worth it. So what are you already selling that could become your core offer? If you think about everything you're currently selling, the service packages that you have, the digital products that you have, the physical products that you have, what are you already selling that could become your core offer? That you could focus all of your effort into and restructure your business around to create your highest contribution? As we kind of introduce you guys, our studio audience, to everyone watching at home, I'd love for you to weigh in on this question. So tell us who you are, and what you think your core offer might be. We'll start on the right here, my right.
Okay. I'm Ayelet Marinovich. You can find me at strengthandwords.com. I am, by trade, a pediatrics speech and language pathologist but my work online is primarily in parent education. So I focus on parents and caregivers of infants and toddlers, primarily, of all developmental levels. So, whether your child is developing on-track, or is slightly delayed, we approach the ways that we help our children learn in the same ways.
So, what's the next question? (laughing)
What are you already selling that you could focus on as your core offer?
Right, so, I recently launched what I call the family enrichment library, which is a membership site.
Paid membership site. And it basically, it puts together all of the things. All of the things, really.
The junct, the whole juncture.
Exactly, yeah. (laughing)
I am all about this approach, as you will find out throughout the case studies here today.
All right, awesome. So you're thinking that's gonna be, that's the number one thing you sell, that's where the vast majority of your revenue is gonna come from.
Yes, love it. We have a lot to talk about.
We do. (laughing)
I'm Jennifer Vigil, you can find me online at jennifercvigil.com. I'm an artist, art historian, freelance curator, and creativity coach. And so basically what I have, the challenge, this is exactly what I need, because the challenge that I have is how to bring together my seemingly disparate expertise into one thing. Because I have an expertise as an art historian, a curator, and a lot of artists need help in speaking and writing more powerfully about their work.
And they have questions about opportunities to curate. And then I also make my own work and sell it. But the core offer right now, I guess, that I would say I'm working on right now, is a course that I'm launching in January entitled Creating Courses That Fill. Because there's a lot of artists who really are committed to sharing their expertise with lots of people, but they don't really know how to teach effectively. How to structure a course. And so, what I'm looking at is trying to offer courses that take advantage of my expertise and help artists who are struggling with things like, "I have an opportunity to curate. I have no idea what that means. They don't understand the basic language. I wanna teach, but I keep teaching and I don't fill my classes." So I'm trying to figure out how to have that core offer.
Yeah. All right, so then what I want you to be thinking about, and this is probably applicable to a lot of people online as well is are you prepared to be creating an art teaching company? An art teaching business and not a "I'm a curator and a artist and an art historian" and all of these different things kind of business.
Everyone, I want you to be thinking about that. Your core offer is going to define the kind of company that you're building. And for some of you, that's going to mean a little bit of an identity crisis. I've been there, I've done that. It actually can be really liberating and fun, but it can also be kind of scary. So be thinking about that at home. In the middle.
That's my name. And I have a website, it's called marietteleufkens.com. I'm a holistic nutritionist. I have a core offer, I work with people that have digestive problems or underlying symptoms that kind of refers back to the digestive system. So, my core offer is called Gut Restoration Program.
It's 90 days. And so there's a lot in there of eBooks and different supports, supplements. All kinds of testing that people do. So, yeah, so that's my core offer.
Great, well then, we're gonna talk about how to build that up, and what all your business needs to look like around that to support it.
So my company is buildgreatcourses.com and I am a course builder and this is great for me because I'm starting a journey that's gonna be very long and very dear to me. I'm working with small business owners to help them scale their expertise. There's a lot of online courses out there, I don't think a lot of them are great. I'm gonna show them how to make them great.
Yeah. And help them unleash their power and really be the best instructors on the planet.
Quite honestly, so. Yeah, I'm in this, so, for the long haul, so bring it on.
I love it.
Excellent. And Alaia.
My name's Alaia Williams. I'm a business systems strategist. I can be found online at alaiawilliams.com or thenext12months.com. And I feel like I have three things that I offer that I really love and I'm scared or uncertain about how any of them could be the core offer.
And that's kind of why I offer three.
Yeah, exactly. Exactly, exactly. All right, this is fantastic. We have a really great diversity of starting places. Of how long you guys have been in business, and a great variety of what you all are up to as well. So I'm really excited about this and I think we're gonna see a lot of growth from each and every one of you. And hopefully, you at home. Since we've got such a nice tight studio audience here today. Can kinda pick somebody to follow along with and watch as their journey grows and see how your journey could grow alongside of that as well. So thank you, thank you for introducing yourselves. And then, sort of this is the question I've already posed here, but how would your business be different if you finally focused on that one core offer? Or how would your business be different if you took that core offer that you have and brought it up to the level where it was truly providing for you and taking care of you in the way that you've been dreaming about? How would your business look different? How would your week be different? How would your team be different? How would your structure and systems and capabilities all be different? So, I don't have an answer for you for that yet. That's an answer that you're gonna be working on as we go throughout this class over the next 10 lessons.
Have you been offering the same products or services for years and want to start creating new streams of revenue for your business?
But what can you offer your customers to grow your business?
Even after being in business for awhile, it is very common to be unsure of exactly what to offer as a service, package, or product to bring in the big bucks.
If you are constantly creating new things to figure out how to earn more money, or you just can’t see a way to make more from what you’re selling now. Or if you are always guessing, and that leaves you feeling overwhelmed, unfocused, and insecure, then this class is for you.
Maybe you’ve toyed around with dozens of offers over the years, and now you feel confused or frustrated by what your customers say they want (but still don’t buy).
Don't you want to create a system that will allow you to work less and earn more?
In this class, we will create a simple, customer-focused, and systematized product plan. You will be able to use this simple product plan to put yourself in control of your earning, build your brand, so customers know what you do, and you can grow your business at the pace you choose.
By the end of this class, you will be able to:
- Equip your business with 1-3 offers you can use to FINALLY ATTAIN YOUR REVENUE GOALS
- Easily prototype and test any offer you need to add to your plan so that you launch THE RIGHT products
- Clearly and concisely describe what your business offers so you can ATTRACT new customers FASTER
- Spend less time in creation and delivery mode and more time doing the things that GROW your business
- CONFIDENTLY plan what you’ll offer and when based on your customer's feedback
- Describe the VALUE behind what you’re offering in an easy-to-understand way
- Explore possibilities for SCALING products—beyond whatever the hot trends in product development are
Customers might go elsewhere because they prefer to stick with one company that can give them what they need. Do not let your business never reach the stage where you can relax and enjoy the result of your hard work. Or worse, go out of business because you never land on an offer that can pay your bills—let alone create wealth or stability.