Review of Previous Lessons
The whole first half of the class, we were working on taking that junk-drawer business model and whittling it down, so that instead of always asking yourself how you could make more money, how you could make those ends meet, how you could finally start getting ahead, we started asking how you could make your highest contribution. How you could actually design the business that was going to allow you to create a tool for your customers that would make the highest impact in their lives, and allow your business to be the thing that makes the difference for them, and ideally, also makes a difference in the world. So, we started coming up with that core offer. We came up with that core offer, and we defined the value proposition behind it, it's unique selling proposition. We looked at the opportunity there was in the market with extensive market analysis. You guys did all sorts of fancy things yesterday. And we came up with your ax, that one tool that was going to allow you to make the high...
est contribution in your business and how you were gonna build the business around that to meet those goals. Or we started doing that. We're gonna continue doing that today. And the next step is really to look at, so we've got this core offer. We've got this one thing that we know we sell and do best. Now, forgive me for backtracking here for a second, but what else? (laughs) But, what I mean by that is instead of constantly coming up with that endless cycle of create, create, create, create, create. As much as we love creating here at Creative Live, we're starting to turn and focus and streamline our businesses. So, that means instead of creating a "What else" as in another offer and another offer and another offer, we're looking to accessorize. So, the place that we're gonna be starting today are all the accessories that your core offer might need. And that doesn't mean, again a whole junk-drawer of a business model here, it means one or two extra, little accessories that's going to help maximize the value you're actually providing to your customers, and maximize the profit that your business can generate through a series of really focused offers, one that leads to another, so your customers get the best experience and you don't have to spend all of your time marketing or creating new things for them. So, just to give us an idea of where we are here in this process, as I mentioned, we are halfway through. We are at the halfway point right now. All those first five lessons were really focused on that initial core offer and what that was going to mean for how your business was being reinvented or refocused and streamlined around that one offer. The next five lessons, the second half of this class, it's going to be around finalizing what that business is going to look like. So, we're gonna start off with gathering information to take that next step. What accessories do your customers need, in other words. The things that are going to go along with that core offer. Then, we're gonna look at your business model as a whole, and design that out. Then, we're gonna talk about pricing. You guys looking forward to that? Yes, I think everyone's looking forward to that. We're gonna talk about pricing, and I'm gonna ask you to consider some things that maybe you've never considered before. But, it's actually going to help you take that very small pricing conversation and actually use it, again, to envision what your whole business is going to look like. Then, as we start to wrap things up, I'm gonna ask you to do things that don't scale. So that, in other words, instead of always asking, "How can I reach 100 people instead of 10?" "How can I reach 1,000 instead of 100?" "How can I reach 10,000 instead of 1,000?" I'm gonna ask you to reach one person at a time. I'm gonna ask you to forget about scale for a little while and just focus on each and every individual customer experience, so that by the end of that lesson you know exactly what it's gonna take to create the ultimate customer experience of your core offer, or any of your complimentary offers. Then finally, don't worry. We're gonna talk about what this looks like at scale. That means scale however it means to you. For some of you, that does mean reaching thousands or tens of thousands of people at a time. For others of you, it just means turning your capacity at your agency, your consultancy, your coaching practice, from five a clients a month to 10, or from 10 clients a month to 20. Just looking at that iterative scale, so that you can create a business that's never stalling out, that's continuing to grow, but isn't becoming a burden to you, the entrepreneur and business owner.
Have you been offering the same products or services for years and want to start creating new streams of revenue for your business?
But what can you offer your customers to grow your business?
Even after being in business for awhile, it is very common to be unsure of exactly what to offer as a service, package, or product to bring in the big bucks.
If you are constantly creating new things to figure out how to earn more money, or you just can’t see a way to make more from what you’re selling now. Or if you are always guessing, and that leaves you feeling overwhelmed, unfocused, and insecure, then this class is for you.
Maybe you’ve toyed around with dozens of offers over the years, and now you feel confused or frustrated by what your customers say they want (but still don’t buy).
Don't you want to create a system that will allow you to work less and earn more?
In this class, we will create a simple, customer-focused, and systematized product plan. You will be able to use this simple product plan to put yourself in control of your earning, build your brand, so customers know what you do, and you can grow your business at the pace you choose.
By the end of this class, you will be able to:
- Equip your business with 1-3 offers you can use to FINALLY ATTAIN YOUR REVENUE GOALS
- Easily prototype and test any offer you need to add to your plan so that you launch THE RIGHT products
- Clearly and concisely describe what your business offers so you can ATTRACT new customers FASTER
- Spend less time in creation and delivery mode and more time doing the things that GROW your business
- CONFIDENTLY plan what you’ll offer and when based on your customer's feedback
- Describe the VALUE behind what you’re offering in an easy-to-understand way
- Explore possibilities for SCALING products—beyond whatever the hot trends in product development are
Customers might go elsewhere because they prefer to stick with one company that can give them what they need. Do not let your business never reach the stage where you can relax and enjoy the result of your hard work. Or worse, go out of business because you never land on an offer that can pay your bills—let alone create wealth or stability.