Go From Design Work to Portfolio Piece
Go From Design Work to Portfolio Piece
10. Go From Design Work to Portfolio Piece
What is a Design Portfolio21:47 2
Personal Analysis: Defining Your Purpose14:20 3
Specify Your Story & Define Your Goals08:53 4
Recognizing the Obstacles10:12 5
The Power of Personal Branding w/ Dava Guthmiller25:16 6
Analyzing Your Customer & Employer15:42 7
Planning the Customer's Journey33:32 8
The User Experience w/ Arianna Orland19:47
Creating Your Online Portfolio17:59 10
Go From Design Work to Portfolio Piece14:09 11
Adding Depth to Your Portfolio20:35 12
How to Caption Your Work19:03 13
Tips to Launch Your Portfolio33:07 14
Free Social Media Marketing Strategies16:31 15
Integrating a Blog into Your Portfolio24:04
Go From Design Work to Portfolio Piece
They're so that had a mock up your pieces, your printed pieces in particular get in the habit of designing your work at actual size. Now, that's just a great habit that I've fallen into. When you do that, it's so easy to test it and to see it in scale. Okay, Because a lot of the times, if you're designing, I'll just do it to, like, 20%. Unless you are designing a large scale billboard, then don't designed to 20%. Because what 10 point will be is gonna be different to be 40 point 50 point, whatever it is. Okay, print your work on the appropriate stock at actual size. Have your blade cutting mat and double sided tape ready to go from away caught tile, Crace, whatever you have to make it. And usually it's a great way to present to your clients as well. Okay, so don't just print out the page. This is how I think it's gonna look. No, Show him how it's looking. Sit back and admire. It will make changes. All right, how to photograph your pieces. Now, I'm just gonna show you a quick video off ...
how you can do it with very basic materials Home set up. But I'll let the video do the talking here and then all move on. So we actually did this in this studio here. I worked very quickly, As you can see, um, I don't know why the video is 22 minutes. Um, so that's bonus material, but I will go through them now because I think it's important, uh, to remove the barrier off cost. And, um, cost is a huge factor. All right, but also ah, that part about I don't know how. Okay. And what if you only have these items? What if you only have Ah, cardboard sheet, a desk lamp in a camera and your cameras? Your IPhone? Well, the good news is, and I dont kept warrior excuses, I can prove that it's there gonna be better than rendering your work. You know, it kind of looks really almost looks real, but you can do this with a simple set up at home. Cost effective. Um, borrow your desk lamp from a mate. If you can watch you two papers only gonna cost you like a dollar 50 or to box. So empty a side of your room, and what you want to do is get so have a clear space, A computer with photo shop and your design pieces ready. Then you need to set up this space. So try Teoh, find ah in indoors area with natural light coming through if you can. That's handy, but not necessary. In fact, you might find that it might not be the way to go in the video. I didn't do that, and it worked out really well. So it just depends on your testing. Place your white Kabul up against the wall, so let it roll up, okay? And adjust that accordingly and then plug your desk lamp in. Then you starts taking photos. Now, of course, if you have a DSLR camera, Amazing. But not everyone has 2000 bucks. We have a much they cost. It's this truth. You know, I have Teoh. You know, I would rather if I'm gonna go that extent, I would rather get the best of the best, you know, and do it properly. But a lot of us don't have that capacity. So get your IPhone, select the focal point and start taking snaps and be guided by your research that you did prior. And don't be afraid to take a ton. You don't have to pick all of them. You're only gonna pick maybe three or four good ones out of maybe 100 that you got to take. So go nuts. Then you need to upload it to a computer, Of course. So plug it into that plug in your device to the computer, retrieve the rule files, saved them, curate them, select the shots you'd like to edit when you found the shot that you like, Begin editing by dragging it into photo shop. And this isn't, by the way, a Photoshopped tutorial or lesson. But I am quickly gonna touch base on how easy it is. Okay, so double click on the photo layout toe. Unlock that. Go to adjustments, panel and levels that looks like this. So I've dropped it in. It's locked. Double click the layer there. It's titled Background and you have your adjustments panel off. You will click the levels that looks like this. Click the levels pilot on adjustments and that expands. You are met on the left hand side here with Black arrow, which is your as many of you know the shadows. Mid tones is the middle one. And on the very far right, right arrow is the highlights. Pull him in just a touch and you'll have the preview, Uh, the I icon default by default. It should be on, so you'll see the difference. Don't go too far with it. Just give it a nice little touch and then the same thing with the adjustment of the hue and saturation. Go in there in that same pellet pump up the color a little bit. Okay, It might be 5%. Might be 10. Might be 15 if it was really dark and dull. Depends on your camera, of course. So then you see those two Les is their levels in Q saturation, Of course. Then you have to save it. So save the PSD format. First on the left hand side. There, it's simply case of going file save as I save the PST so that in case you need to edit it again, you can go back and do that. Then you have to output it for the Web devices because usually that file is insanely huge. And you want Teoh just make it how it's gonna be shown and you want to have minimum loading time so you have to actually go. Don't just go file save as J Pig. Don't be doing that. Go to file. Safe for Web and devices. Very important to small, but it's a big one, so more about that on my bonus material. So how to render your digital pieces now? I'm sure you'll know what this is getting your assets, whether they're free or what not And putting your designs onto them, right? We all know what it is. What I do is I. If you do decide to do this some instances, it will work right. Some instances if you can make it original and mocked up, that's better off course. But just as you saw with some of my mobile device designs, you need to be getting some free ones sourcing them, putting your work on them. So session on Google. I'm sorry. First, save your design as a J pig. Let's say it's a mobile, responsive website that you did such a free PSD markups on Google download it and open it in friendship that could look like this. This is the one that I've downloaded, Okay, This hundreds other. Then you need to edit the size and dimensions off that cause that PS day was 30 megs. Okay, you need toe save another version of that for for Web. So save eyes and say that you can do underscore web whatever you want to call it. Then you open your digital J pig design. Make sure that it's cropped to the same screen size as that phone should be already designed to the screen size off that phone. Right then, right. Click that layer and convert your J peg toe A smart object. This looks like this. So I've reduced that asset to 72 d. P. I and I've made it 1200 pixels just for the purpose of this. And then I've got my, ah design for that mobile device. I've then made sure that it's to the screen size, which is 3 75 by 67 off that device. I'm walking it onto that. Looks like that have created a smart object out of that. You're probably wondering why I'm going to get into why. It's about smart object. That's a Photoshopped tutorial arena. So right click that layer making a smart object. It basically allows you to manipulate it without losing value off that image. Okay, so then we need to drag your you're designed piece into the muck up PSD and ah. Then you need to, right click that design and stop manipulating. Then you save it. So that looks like this now. Dropped it in. There you go. Smart object there. It's always good to label it, which I have not done. So just label that as the design name. Then we go into right clicking that, um, selecting that and you got to do what? What adjustments are necessary. So in this case, had to rotate that, and then I had to skew the edges to fit on ente. And do you? So it is a civil is that on? And obviously, when it's flat, ultra simple banging on so it make decisions and organizing a pieces. Here we go. Go back to these triggers, okay? Relevance, competence, content, quality and potential. So your relevance again has to be suitable inapplicable, right? Yeah. Surely if you're still stuck on this, you must go back to this, then demonstrate work that's competent. The design work must show your cat you're capable. Content quality is the level of craft crafting depth and thinking and your potential side projects, personal interests. We've gone through this in the other segment, but now I'm gonna go through some questions that you might want to write down. These are gonna help you. These is This is what I do when I think about how I'm going to organize my pieces, I think what are my top five projects? If someone said to me only Show me your five. What are they? Only five. Not six. Not not 4.5. Five projects. Sometimes they're gonna have time for three. So it's important to just really get five down solid ones that you're happy with. Next is what is your hero project off those five pinpoint one. Only one, uh, ask yourself, really? Is that hero project meeting the first made relevance and competence? These are the hard questions. But you know what? The ah, the key thing is here is to just decide. You gotta pick one tough cookies, but you have to pick one. All right. Tough five. What's a hero project? Then? We go into Can you group your work into projects to show depth of thinking. An example of that would be a girl I had a consultation with. She had beautiful posters. She had, like a poster with beautiful typography, and then another post are. And then she'll have some stationery and then another Post star and then some packaging and in another poster and I just got confused. So I said to her, Why don't you just group all the posters in one group all the posters we want, so find a way to group things. If you have a lot of work, remember, that's one project. Then they'll have the, ah, beautiful experience of browsing through it. Can you expand some pieces as well into a project by creating additional components? That's the reverse. A lot of people say I'm a brand designer and they're only showing a logo. Well, the logo is not a brand logos and identity, and a brand, in my opinion, is the emotion behind that product or service. And it's the conversations that you and your competitors and your customers are having with the old product or service that is a brand. So if that's a brand, then show me the emotion. How can I show emotion? Well, did I show you some emotion with the ah are so way tough? Why is that? Well, potentially it was because it was human interaction involved. There was it was in situ. So it was. It was relevant in context. It's solved the problem he created cut through to think about it when you are organizing your work, are there some that fall short? Because you feel that I've designed this really cool brand. It's a logo and it goes on a T shirt. Cool doesn't have a website. If so, is that mobile responsive? Now you've ticked off a whole lotta trigger. You've done a cool logo and a cool T shirt and you've taken on the digital space. Have you got some photos of people wearing a T shirt at a festival? Awesome. Then my target audience. Now I can see this guy's thinking about things that's answering the problem. That's what I mean by expanding it. So if you feel that it lacks, create what it's lacking, is there a platform in there that's missing
Ratings and Reviews
I have been asking for a portfolio class for graphic designers since last year on Creative Live. So, I was excited to see Ram Castillo teach this class. Thank you CL! This is one of my favorite classes on CL. This class is not only for specifically graphic designers, but can also be applicable to other artists and designers as well. I had to create a online, print, pdf and dvd school/job graphic design portfolio to graduate with my degree and was taught vaguely about what exactly to include in the portfolios several revisions later. I wish I had discovered Creative Live, then! Ram Castillo walks you through the steps of getting to know yourself which helps you to create the portfolio and knowing your potential employer/customer which let's you analyze what your portfolio should include. But, it isn't always just about you. A degree in graphic design doesn't always guarantee you a design job. But, Ram Castillo, his sense of humor and his cute accent will show you how to get that design job. Ram shares his secrets some designers probably wouldn't want you to know. Ram Castillo shows the portfolio sites you need to be on and how to market yourself to be seen, how to self edit your work, and getting feedback from others. Ram has guests that explain how they prepared their portfolio to get a design job. Ram addresses what to do and what not to do, what to include in your online portfolio, how to think daily and how to take care of your mind and body which can impact the way you create your portfolio which can also be an emotional journey. This class was a huge source of inspiration and breaking down the steps that you need to do to have a knockout portfolio and be a successful designer to shattering those hurdles and excuses. After watching this class, you too may be inspired to create that knockout portfolio whether you are starting out or not, your confidence may soar after watching this class, you may be the one holding yourself back and this class may help you to get out of your own way. Ram suggests if you don't have that hero project in your portfolio, create those knockout personal projects to put in your portfolio. Ram Castillo prepares you for your portfolio and beyond to get that interview and job. I highly recommend this class for purchase for the bonus materials, the videos for inspiration, how to photograph your work, there is enough room for you, inspiration, process and accountability. This class will also prepare you for the next step, getting a design job which is the next class you need to watch and purchase. Thank you Ram Castillo! Thank you for teaching this class and so grateful that you taught this class. This class has been added to my design library of resources. If you will excuse me, now I have a lot of work to do to create that knockout design portfolio.
I was excited to meet Ram from his first email prior to the live class that I was going to take. He is personable, authentic and eager to help others. I thought I would enjoy his class but wasn't sure how appropriate it would be to me as my photography business. Surprisingly this class would be perfect for any Creative business. It was so appropriate for my business and had so much actionable content, that I took 10 pages of notes! Many can train about portfolios. Many can be powerful speakers. Ram was not only those things but so much more. He started out by telling us about WHY and HOW he became who he is and had us explore ourselves. It was powerful. It was a light bulb moment to realize my focus in business has a direct result to how i was raised and what I believe is important. That was just one part of the training. In the end, I had direct and actionable goals toward revamping my portfolio. It's great to take a class that is not only motivating but changes the way I do business. As a direct result of this class, I changed my portfolio and got a photography job where the client told me they hired me due to my portfolio. How powerful!! It would be a FANTASTIC investment you won't regret.
this class is amazing! I have just graduated my graphic design education and started completing my portfolio so I could show interested companies or employers wat I am capable of... I will never ever look at my portfolio the same way after this class they don't learn you these things at school... What your portfolio projects should represent, how many, how to show trough your portfolio, what you are looking for in a job, how complete or incomplete your current portfolio could be and how to give it that extra something so they actually check out your portfolio when you contact them to apply for a job... This course was great, the guest speakers made it even more valuable. They are all very experienced in the aspects they were asked for... Ram Castillo has some great life experience to share! Get this course if you want to give yourself that extra push to achieve great things with your design!