Creating a Successful Wedding Photography Business


Creating a Successful Wedding Photography Business


Lesson Info

Bride Dressed with Bridesmaids

Okay so, this is those moments with the bride, the bridesmaids running around. Capture everything that happens. (women talking and laughing) (bridesmaids conversing) (shutter clicking) (laughing) Okay, just move away from each other little bit over here and you'll all be in the camera, that's it. Okay, yeah, did you see that? There was hardly any interruption by me. Just a couple of arrangements, that was a very dark room there was one window coming from the side and no flash, just available light. And then the silent Yervant started to take this stuff. Without interrupting there what they were doing, you see, there was no interruption with me with them. I wanted them to be off position, I position them in that position, and then I start shooting, then you saw one moment I turned around to get the father and the grandmother, and then turned around and captured the other. And when I saw the girls were not well placed in the background, that's when I told them to move forward. Okay, so t...

hen we do the details. I like to do details in the hand of the bride, instead of putting on the table. It's hers, let's connection. So perfume bottle, and everything. So I'm gonna stop now, I'm gonna stop now. So is there any question guys, up to now? Yes. We have two from the online audience, "do you shoot jpeg, raw, or a combination of both? "Do you see the need to shoot a wedding in raw?" Okay very good question, I when I started digital, I started with jpeg, there was not good raw converters, jpeg is shooting transparencies. You have to be 100% correct, to get the right light. Whereas raw, it's like film negative. So with raw you can post-production and since 15 years, I've been shooting only raw. It is very important to shoot raw because you can get so much detail so many corrections. I shoot raw and then convert it into jpeg post-production, which we're gonna see tomorrow. One more question. Phil asks, "why don't you use a lens hood?" I don't need one, I always lose them. (laughs) I lose my lens, because the way I shoot, I don't shoot against the light, very few. And against the light a bit of glare into the camera, that's fun too. So I don't need, I don't even have filters to protect my lens I just scratch my lens again, I always do. And that's special effects. (laughs) Just a bit of softness in the middle always helps a bit of glare, you know? Yeah, a lens hood is good but, I, the way I shoot with light is always behind me. So there's no light coming into the camera. Okay, any questions in here? I see a combination of black and white and color and I know you pre-design it before the bride sees? No, usually because I have so many images captured on the day, if I pre-design maybe they won't be the best ones that the bride likes. So, I let her choose her favorite and I, and my favorite and then I design the album. So I prefer that way so that, it's more her pictures so, she has a bit of control on design, that's very important for me. So it's group work, instead of only mine. You don't mind combining on the same layout page colored and black and white? If it's on the left side of the page or right it doesn't matter actually, right, left, yeah, it doesn't matter. See, there's so many rules made up from our grandfathers but I'm a different person now and I decide, if it looks good I will do it. So, it's okay you know, sometimes I cut the heads, you know? Yeah, I'm, that's perfection, but I have an hour or two hours to shoot the whole wedding and I can't everything, I can't be, either I shoot a lot of pictures, or I shoot 10 pictures and then not have a good sales out of it, so it's very important for me to capture a lot of pictures and look for the expression, that's the main thing.

Class Description

International award-winning wedding photographer Yervant explains how to make your wedding business a success from capture through print. Before you can take great images, you need to build a strong relationship with your clients. Yervant guides you step-by-step on how to foster that relationship with your clients, interact with the entire family on the wedding day, and how to piece together their story to guarantee a happy client who’s excited to make a large purchase. Utilizing a real wedding, he’ll break down every moment of the day from portraits through reception. You’ll follow Yervant through his post-production process and album creation to help you maximize your product sales.

In this workshop you’ll learn:

  • Capture techniques for the bride, groom, and wedding party
  • How to work quickly on location shoots to keep your clients happy
  • Editing and retouching techniques in Lightroom® and Photoshop®
  • Album layout and design
  • Monitor calibration and printing techniques

Being a wedding photographer starts with a passion to capture your client’s love story. In this course, Yervant will share his secrets for remaining passionate, relevant and maintaining a thriving business during his wedding career.