Creating a Successful Wedding Photography Business

 

Lesson Info

Bride with Family & Bridesmaids

Good, good, good, good. You look amazing. (bride laughs) [Mother-Of-The-Bride] Oh, wow, you look stunning. Stop it. Mom, what do you think? [Mother-Of-The-Bride] Of course, I told her that. Stay there, one more. Hold on let me adjust this. Okay, you can change. (mother laughs) Let me see your face, that's it. Yes, perfect, beautiful. Okay, now, how we doing? Yeah, I'm brain dead. Tom? Tom over this way. Stay here mom. What side, sorry? That side-- This side. There, there, nice. Mom, more. Dad's closer again. Come on, happy, that's it, beautiful. Okay, now that's-- mom over. Oh on this side here? Okay, give your girl a big hug. Dani, bring your face forward. That's it. Tom, can you move more, that's it, closer. Closer, that's it. Perfect, head's closer. Always look at Yervant's camera. Yeah, that's nice. And that's closer again. Perfect. Put your head closer to him there. There you go. Yeah, yeah. How many others? (guests chatter) Put your hand down...

, put your hand down. That's it, perfect. Smile, smile. Closer, closer. Yeah, yeah, that's it. (shutter clicks) Perfect, that's good. Okay, you saw how I was lighting the light. I selected the plain background next to the TV. And those hooks on there, there was a frame obviously. I asked them to remove the frame, but hooks I can move it in Photoshop. And sidelight coming. This is what you start getting, you know, just moments. Sometime you get more emotional, sometime you get-- but I don't push them. I don't want them to be-- You know, okay, give them a hug. If they go close, I capture it. If they don't go, you know-- That's a great picture with Mom. And then Father. It's beautiful. Okay, TV is in the picture, let's try to-- Okay, Dani, relax your shoulders, relax. That's it. Okay girls, lean forward towards me, give her a hug-- (shutter clicks) Okay. (guests chatter) Okay, push it over it, push it over it. Tom, are we all late? You're always run late. How long will you take to get there? When do you want to leave? About 40-45 minutes. Okay, all right, let's do it. Dani, come forward, sweetheart. Come forward, that's it. Yeah, that's it. Ohhh. Yeah perfect. Oh is it raining? Yeah, okay. And lean forward towards me. Okay, look over there. That's it, that's nice. Dani, look here. Tilt. Lean forward. Taller, taller, stand tall. That's it. (guests chatter) Nice sweetheart, that's great. And, yes. Thank you. Turn this way, Dani. And you lift your flower up and down, up and down, that's it, that's it. Another one, perfect. Another one, good. And, that's it. Bring your face forward, eyes, and that's great. And one more, lean forward toward me, Dani, beautiful. That's great, okay. Okay, let's do the staircase one. I missed that you see. Okay so same lights, same position, you know. Start to come, now the bridesmaids are ready. Then, interaction with Dani. You see, I had the vail in my hand. So it's right in front of my lens. So it puts a bit of dimension. And this screen is a little bit lighter here. So you see how I captured moments, beautiful moments? Now, I ask her to move, you see? Although you see on the video, that she's not there, but you look at the capture. I've got the best expressions out of her. You don't see that in the video. This is why photograph is different. We have a question from online, Amber wants to know when to shoot what in order to keep things moving smoothly? Group shots, family shots, etc. How do you formulate a plan, or do you do that on the fly? I usually do it on the fly. Usually parents, important pictures, grandparents, I try to do it first, so I don't miss it. Because it's human, you might forget. So I make sure traditional pictures are done before I can start to have fun. You see, I did the parents, then I moved into having fun with Dani, so capture. It's important to interact and get those pictures. She was not the Dani I knew on the day. She was too concerned how her wedding is conducting. Too much all over the place. This is the Dani I know. She gave me very little of this on the day. You could see on the video, but look, I got her. Look, you know, I did get those moments. It's important for me to achieve that. One more question, Shannon asked, do you use spot-metering, center-weighted, or a different type of metering? No metering. No metering. No metering, I'm using manual, M for manual. And I'm guessing the exposure for-- So basically like I said before, I take a shot closeup of the skin, make sure that the exposure is fine. Then zoom out. She's standing in the same spot. There's no change of light, unless the sun comes and goes, then I have to change. But when the light is the same, every click I do is gonna be exactly the same. So, I've done the-- So it's like having a light meter, measure the metering, then continue shooting. Two questions, do you use the back focus in the camera? No, no, I just always move the focusing points, the focusing point to the face. So I keep on, if you see my finger on the camera, I'm just moving the spot to where I want to focus. Continuously moving it. Canon tells me to use the back focus because it's better, but you know, I used to use manual cameras also, so focus, so I don't-- Everyone can adopt what's best for you. There's so many advanced systems in the cameras. Just do it what suits you. I'm happy also, although I'm not, if you have just an iPhone, you can do great pictures if you have the perfect light. So, there's so many ways of doing it, but do what's best for you. And the other one, do you show the pictures in the back of the camera to the clients? Every now and then, because the problem is I don't see closeup very well. I need glasses. And when I show the back of the camera to the bride, then she looks at me and says, "Yervant, that's not a good one." And then I see it's out of focus. So, I tend not, unless Dani is next to me, and Dani, "Is it good, can I show them?" Sometimes you have an out-of-focus picture or movement, and it looks good far away, the little one, but when you have good eyes, you might see that it's not sharp. One more question and then we'll-- Yeah, go ahead, go ahead. Phil asks, how do you make sure you have enough time to get the photos? Can you talk a bit about scheduling and dealing with other suppliers, their timetables, during the wedding. Yeah, yeah, suppliers. You see, I gave an hour and a half for all the shoot. So that's a very little time. An hour and a half is a normal timing we make. Usually, I give one hour, plus the extra half. So, an hour and a half, I do all the shoot. I work with the video guys quite closely. Although, we don't have our own video guy, but I know every video guy. I communicate with them. Guys, what you want me to do? If you want me to stop, because I move quicker, so if you want me to stop, tell me where to stop. Some video guys say, "I loved it" because you're creating the movement, and I'm shooting behind you. Some want to do the same thing repeating. It's up to them, but I communicate with them. Other than that, if we organize well, it's us and the video guys. Cool. There's no other supplier. If there is, we kick them out of the door. (audience laughs) Photographers first. Okay. Okay, photographers first. Perfect. You see sunlight, you see, the light is coming a little bit from the low angle. It's a door light. If you see the catch light is low, but it's quite complimenting her face, and it's beautiful. So most probably, I'll have hundreds of shots in that location because she did so many movements. So, there's no point in showing you all of that, but we'll see the album with more images later on.

International award-winning wedding photographer Yervant explains how to make your wedding business a success from capture through print. Before you can take great images, you need to build a strong relationship with your clients. Yervant guides you step-by-step on how to foster that relationship with your clients, interact with the entire family on the wedding day, and how to piece together their story to guarantee a happy client who’s excited to make a large purchase. Utilizing a real wedding, he’ll break down every moment of the day from portraits through reception. You’ll follow Yervant through his post-production process and album creation to help you maximize your product sales.

In this workshop you’ll learn:

  • Capture techniques for the bride, groom, and wedding party
  • How to work quickly on location shoots to keep your clients happy
  • Editing and retouching techniques in Lightroom® and Photoshop®
  • Album layout and design
  • Monitor calibration and printing techniques

Being a wedding photographer starts with a passion to capture your client’s love story. In this course, Yervant will share his secrets for remaining passionate, relevant and maintaining a thriving business during his wedding career.

 
 
 
 

Reviews

  • I love it!!!!!! I am so inspired, I learned a lot! thank you Yervant for sharing your Talent with us this two amazing days! Thank you to all the CREATIVE LIVE staff you are awesome!!!! best time! I want to come again!
  • I am SO grateful to CreativeLive as well as Yervant for taking the time to put on this class. So many times while sitting in this class I thought to myself "what have I been thinking?!" I have so much to learn! I loved hearing about Yervant's process for creating images, but what inspired me even more was his advice on how to view, and treat yourself as a professional. I completely agree when he said photographers are creative but we are "terrible business people." But I aim to change this in my business from this point forward, thanks to this class! Yervant's advice on how to value, protect, and sell your art is priceless. I have always valued printing and creating products clients can hold, but I don't think I understood the real emotional value in it until this class. When he pulls those images we just watched him create for the last two days, off of that printer, and they are there before our eyes, I had an emotional reaction to it. I want my clients to experience the same, so I must value it and create opportunities to educate my clients. Thanks for the kick in the pants that we all needed Yervant! And I hope this will not be the last time I get to experience your education in my life. I said this many times to other students during the class, but I will say it again here, I want to carry a mini Yervant with me every where I go! Thank you Creative Live and thank you Yervant!
  • Yervant’s ardent love for wedding photography and capturing his brides in their best light is unquestionable. His love for this photography community and his regard for our respect in the world hierarchy is without reservation. Yervant’s willingness to share his knowledge and skill for all these things to come together is beyond generous. These are some of the things that help Yervant to effortlessly stand out as a photography master and this is exactly what this class is about… plain and simple.