Creating a Successful Wedding Photography Business

 

Lesson Info

Create an Impactful Slideshow

Now, I want to create that slideshow. I'm gonna start in the middle, so you can see better what I mean. I open this page, for example, in Photoshop. Each time, I create-- this is two sides of pictures. Two sides of pictures. So what I'll do is, I will make a selection and create a new layer and fill it with white. Oh, that was not right. Fill with white. Black, white, what are you doing to me? Okay, fill white. I save this as a jpeg, 2,000 pixels, white jpeg. Then I get rid of it, and I save this as a second jpeg. So picture one, picture two. You know, it animates. Then, I continuously do like this. Let's go to another pair to show you. This is a good pair to show, okay. I want just to animate this page, so I will select maybe the center ones. An empty layer. Fill ... with white. Save this as a jpeg. Then... Let's go there. Delete this, save this as another page. A second slide. Then, select this. This is the third slide. Save this again. So it animates. The two pictures come first, th...

en the four pictures, then, you know, it keeps on moving. Once you do all these jpegs 2,000 pixel wide because that's HD resolution suitable, I will drop them all in iPhoto and create a movie, filling it to the music and that's it. Simple as that. And it animates with the music, and show it to the bride and groom as a slideshow presentation. Simple. Okay, and that shows, when you see Danny's album in the video, you will see that this is how I've done. So let's show you Danny's album first. Okay, can I ... Actually, before we go to Danny's album, let's continue the order of the-- so that's how I create slideshows. Any questions up to now, guys? Yes. At what point are you showing this slideshow, before you deliver the album, after-- The slideshow, I do it when they come to my studio to view the layout. Or, if they can't come, if they are interstate, we send them a QuickTime through Skype. We talk to them with Skype, and in Skype we show them the video, first music, so they get ahhhh. And then we go individually per page, and, oh this is important. This is important part that I'm-- Can we have the forward page please? In for books? We'll bring it to you. Okay, so I will, once they approve the layout, I print an 8x10 size pictures. So I print good quality with my Canon 1000, prints of each page spread. Yeah, this costs me about $1 or $2 a spread, but this is guarantee because I need approval of each page. So then the customer doesn't say, "I didn't like that. Why did you do it?" And "Redo it again." So this is my insurance. So I print page one, so they see exactly the original clarity, page two, and on and on all of the pages. They sign each page. So this is my insurance because if they don't like anything, say, "Sweetheart, you signed it." Because I don't want to be sued and pay extra money. Yes. So, so page, you see each one is a spread. And they will sign yes we approved it. Is that something you give them to take with them? Or is that in the studio and they sign it-- No, No. This is my studio. This stays with me. How do you do it interstate? Like if someone is in another country? If it's interstate, we will send them as a registered mail, in the box, we make sure that we've taken all the money from them so they don't keep this. I say, "Sign this, send it back to us, so we can start making your album." This is so important guys, because brides forget what they said, what they done. Then after you've made the album, it's gonna cost you money to fix it. They can have a look, slowly. Give them all the time, all the music. Make sure that they see everything. The eye, the face, the tummy, whatever it is. And sign it. Once they sign it, I'm protected. So, it costs me a box of paper, a bit of ink, but it's my security. After, I might give it to them, if they spent good money. Or, I might trash it, it doesn't matter. But it's my insurance. You've designed Danny's album as a 14x14? 14x14 yes. And now this is an 8x10-- No, no, this is 14x14. The spread is here, so this is the actual spread. All books spread as one. But it's downsized from the original-- Downsized, of course, yes-- So, how do you resize the whole album to fit that? Yes, yes. I've created small actions, so it adds the number and things and downsizes it. So it's downsized. I'm not gonna print a full size. It's downsized, but that's the spread as it's gonna look in the album. Okay. So I do that and album is gone. Album is returned and guarantee and delivered. Because that will match this. That's why I print also on good quality paper so they really can see details. You see, it's service. And when this album comes, there is all this-- the front table is all decorated with ribbons and things. The girls do amazing presentation. When the bride comes, it's an event. You know how when you go buy an expensive car they cover it and do this, and they put their name down. This is exactly the same. And the little gifts we give them. The little books, and this and that, the framed picture on a stand. So, it's an event when they come. And they're in pickle. As much as I'm excited, they will be excited, too. So, that's all a professional business run as a-- you know I want this to last forever. I'm here for 30 years, and every time we improve it. New decoration, new colors, new displays. Everyone my studio-- You see like I've said, I've shot mothers-of-the-brides, now I'm shooting the brides. No one is saying, "Oh he's old. He won't be good." Because they don't compare me with my their mother's choice. They don't know who the photographer was. I'm a new photographer. So we keep on upgrading. We are always on top. Everywhere is fresh albums. One start to wear out, the display album, throw it out, a new display album. New look, new pictures. So always is fresh. When a client walks in, it's the experience. Beautiful Champaigne on a tray. Smells, spray, the furniture, everything they feel good. When they feel good, they're happy to spend. Okay, they spend a lot of money on that album, but they get a lot of value for it also. So let's look at both sides. Yes, they're spending a lot of money, but I'm giving also something that they have never had.

International award-winning wedding photographer Yervant explains how to make your wedding business a success from capture through print. Before you can take great images, you need to build a strong relationship with your clients. Yervant guides you step-by-step on how to foster that relationship with your clients, interact with the entire family on the wedding day, and how to piece together their story to guarantee a happy client who’s excited to make a large purchase. Utilizing a real wedding, he’ll break down every moment of the day from portraits through reception. You’ll follow Yervant through his post-production process and album creation to help you maximize your product sales.

In this workshop you’ll learn:

  • Capture techniques for the bride, groom, and wedding party
  • How to work quickly on location shoots to keep your clients happy
  • Editing and retouching techniques in Lightroom® and Photoshop®
  • Album layout and design
  • Monitor calibration and printing techniques

Being a wedding photographer starts with a passion to capture your client’s love story. In this course, Yervant will share his secrets for remaining passionate, relevant and maintaining a thriving business during his wedding career.

 
 
 
 

Reviews

  • I love it!!!!!! I am so inspired, I learned a lot! thank you Yervant for sharing your Talent with us this two amazing days! Thank you to all the CREATIVE LIVE staff you are awesome!!!! best time! I want to come again!
  • I am SO grateful to CreativeLive as well as Yervant for taking the time to put on this class. So many times while sitting in this class I thought to myself "what have I been thinking?!" I have so much to learn! I loved hearing about Yervant's process for creating images, but what inspired me even more was his advice on how to view, and treat yourself as a professional. I completely agree when he said photographers are creative but we are "terrible business people." But I aim to change this in my business from this point forward, thanks to this class! Yervant's advice on how to value, protect, and sell your art is priceless. I have always valued printing and creating products clients can hold, but I don't think I understood the real emotional value in it until this class. When he pulls those images we just watched him create for the last two days, off of that printer, and they are there before our eyes, I had an emotional reaction to it. I want my clients to experience the same, so I must value it and create opportunities to educate my clients. Thanks for the kick in the pants that we all needed Yervant! And I hope this will not be the last time I get to experience your education in my life. I said this many times to other students during the class, but I will say it again here, I want to carry a mini Yervant with me every where I go! Thank you Creative Live and thank you Yervant!
  • Yervant’s ardent love for wedding photography and capturing his brides in their best light is unquestionable. His love for this photography community and his regard for our respect in the world hierarchy is without reservation. Yervant’s willingness to share his knowledge and skill for all these things to come together is beyond generous. These are some of the things that help Yervant to effortlessly stand out as a photography master and this is exactly what this class is about… plain and simple.