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Equipment & Accessories for Post Production

 

Creating a Successful Wedding Photography Business

 

Lesson Info

Equipment & Accessories for Post Production

Doesn't matter if you have a Mac, you have a PC, I love Mac, because I never have problems. I just plug in; it's always running. I have Macs in my studio, power Macs for nearly 15, 16 years. I've never had a problem: no corruptions, nothing. It just keeps on running. Yeah, people say 'oh one is more faster than the other,' It doesn't matter as long as it's reliable. I don't want my stuff always to worry about this happen, This happen, this machine is wrong for me. They're workhorse. So, we stick with that. I have two setups. I have a studio setup, which is three sets. We have three people can work in my studio. And I have my own setup at home. So, we have two Eizos. One at home, and one at the studio. Eizo is an amazing screen. It's very correct. You can see all the details. I've tried many HD screens; nothing matches to this. It calibrates by itself. Always, the calibration is correct. I use Adobe RGB, because that's what I print for. So, that monitor, if you can afford one, or in the...

future, invest into it, because once you have something like that, the results are gonna be much better, because you know, constantly, it's gonna be very close to what you print. It can never be 100% the same, because one is reflective, and one is light from behind, so it's important that the monitor is good. When I print at the studio, just make a quick correction, out it goes, and it's perfect. If you use a laptop or something, it's going to change. It's never going, I have a great laptop here, the Macbook Pro, but that screen is gonna play up, if you move it up and down, it's not gonna be the same. So, you need a very good monitor. It's one of the most important things. You know, it's like having a good camera body, then you buy a cheap lens. The lens is more important than the camera body. So, it's part of our tools. If we were dentists or doctors, we would have spent a lot more for our tools, so these tools are not that expensive. Of course, my most important tools. I can't work without Wacom tablets. I use the Intuos; I have a smaller one here, but usually I use the one on the screen. Card readers, the Lexar one, if you have a chance, Because they're not going to continue, hopefully they will. If you have a chance, that's a great card reader, because you can pile up all together and download all your cards together. It has a Thunderbolt, or USB 3.0. Hard drives, I don't do any RAID or anything. I use hard drives. So, it's easy. I have three hard drives: one for my studio, two for my house. So when I come from a wedding, I load the cards on one hard drive, which is called Originals, so those cards are not touched. Then, I make a copy of the download to another hard drive, that's called Edited, so card hard drive. When I edit the first to the minimum, or for the numbers I want, number them, then I copy another one for the studio hard drive. So we have two edited ones, and one original untouched. So, this way, we can work from the studio or from home. We have individual hard drives, and quite well backed up. We worry too much about this, because in film times, what was the backup? Nothing. A roll of film, that was it. It was scratched; it was bent, so let's not worry too much. But I like the Seagate because they're more reliable. I've tried other brands; it plays up. The Seagate lasts longer. And of course, the most important thing, music. (audience member laughs) If I work, I have loud music. I listen everything, from pop music to classical music, to jazz; it depends on my mood. You know sometimes, I dance; sometimes I go slow. It depends on my mood. I must have music. So, if no one in the house, it's loud. The whole house shakes. (audience member chuckles) If the kids are home, I'm working at night, earphones, earplugs, I've been trying all of them also. I love the new Apple wireless one. It's quite cool headphones. It works very nicely. So, that's my equipment, and another very important thing: printing. I print in-house. My albums are produced by graphic studio. They print the print, but individual prints: portraits, big prints, everything is done in-house. So, I have these two printers: the Canon PRO-4000, which is 44 inch, amazing printer. And the Canon PRO-1000. I use the Canon PRO-1000 for 5x7s, and 8x12s. Straight to edge to edge, cut paper. It's easy because I don't have to cut the prints or anything and I can put a lot of paper at the back and keep on printing. So, very good printer, and you can print, you can run specials, and you can always continuously make this machine work. This one is used for canvas, for art papers, and for big prints. And that works quite hard also. The idea, if you buy a machine like this, you can also promote in your locker, say 'We do high quality, large prints.' Even do for other photographers. So, it will give you other income. If you're an expert on it, just learn how to use it, and create an income so you can pay the machine. So all your prints become free. So, in-house printing, for me, is so important. When I was doing film photography, I used to print. When I'm doing digital photography, I still print. Because I have full control of my product. These two are so high-quality. I've tried another brand; I always had problem. This one, you print, the new ones, it creates a layer of lacquer on it, so it protects longer. The quality is so amazing. You can't believe how beautiful it is. And once you start getting good results out of this, you want to sell more pictures. You want to sell more pictures. Show it to the clients. Sometimes, what we do is, we have frames before the client comes, for their proofs or for their order we print a quick picture of them, basically it doesn't cost you much. Print, mount it, and let the client get excited. They say, 'can I buy that?' If you have good luck that day, they might take it home with them that night. So, create opportunities, guys. If you show them, they're gonna buy. If you don't show them, what are they buying? Nothing, so always show. We show big pictures, we show canvases. My studio is full of pictures: small ones, bigs, prospects. People want to buy things if there is one. Imagine going to a shop and it's empty. What do you buy? You walk out with nothing, but when the shop has, you know there are shops which are messy, so you can't... Then there are shops like the big competitor company, it's not too many, not overloaded, but you want to have every piece of the product there. I love that. So, bring class; don't make it messy. Classy. So then, you will have a machine that's gonna bring you... I know a couple of big companies in USA are selling these printers for special price. Go for it, guys. In Australia, wherever you are, if you don't have this printer, you don't know what you're missing. Okay, as far as my equipment, that was my equipment. Then, the next most important thing is monitor calibrating. So, I have few different calibrators. This is a good one, for a reasonable price. This is the X-Rite i1Display Pro. So, basically, put it on your monitor, and it will calibrate for you automatically. Every month should be fine with only the curve monitors. It's enough, more than every month. With the Eizo, it does it automatically. You see, you pay, you get quality. When you have a business, when you have some years into the business, invest $20,000 on equipment. Invest, because it will pay back. It will pay back. If you don't have the equipment, you have to borrow, you have to buy, and it's gonna be hard, and it's gonna cost you more. So, when someone starts a business, it's always, the first two years is gonna be hard, but in that first year, you borrow money or you get a lease, invest in this equipment, like I said, with the printer. If you print for other people also, it will pay the lease. And then all the rest is all your profit. So don't be scared of these things. Photographers are terrible business people. (audience chuckles) We don't take risks. We don't take risks. Look at other big companies, they take big risks to become big. We play the small; we are small people. Work here, work there, $1000 enough. That's not good enough. We need to be out there. We need to survive forever. If not, you're gonna retire with no money. Believe me. So, with the calibrator, just put it... it will have a software, just follow the instructions, you will calibrate the monitor like I said. If you have a Mac Pro or anything like that, the screen is not gonna be 100%. iMacs are not too bad, but again, they're limited. So, if you can invest in a good monitor, go for it. But, iMacs also, they work. I use two iMacs in my studio and they're quite reliable and quite good. The monitors, if you have the 5k, they're great. Okay, now, how I save. I talked about this a minute ago. Card, I use Lexar. I use 128 now, so one it nearly covers me a full wedding. I might have to put the second disc. Come home, load the cards, copy them all the time. I give them Card 1, Card 2 titles. Load the cards, I load also in this reader, you can buy a different type of card reader also. So I load the backup card on this. Copy everything on the hard drive. The original drive, that's Hard Drive 1. Copy on that. Then, move it to Lightroom. Number them. Edited hard drive. So, if I have 5,000 files in there, it will drop to about 1,500 in there. So, that they're final, color-corrected. So, I color-correct them in this file, so they're ready to be photoshopped. Okay, at this stage. Then, copy another of what's on that hard drive to the other hard drive there. This one goes to the studio. So, I have two locations to keep my hard drives. One home, and one in the studio. In the studio, I have fireproof safe, and the hard drive goes in there at night, and comes out in the morning. So, I have three protections against my files. Plus, I have insurance. I have insurance up to $10,000 for each wedding. Just in case. Card gets corrupt, something happens, and we have to do everything again, but that's also clearly marked in my contract. When I do a contract with the bride, things can happen. We'll do our best not to do mistakes, but please, be aware of this. So, they come to me, especially in countries that suing is a big deal. (audience chuckles) So, so protect yourself.

Class Description

International award-winning wedding photographer Yervant explains how to make your wedding business a success from capture through print. Before you can take great images, you need to build a strong relationship with your clients. Yervant guides you step-by-step on how to foster that relationship with your clients, interact with the entire family on the wedding day, and how to piece together their story to guarantee a happy client who’s excited to make a large purchase. Utilizing a real wedding, he’ll break down every moment of the day from portraits through reception. You’ll follow Yervant through his post-production process and album creation to help you maximize your product sales.

In this workshop you’ll learn:

  • Capture techniques for the bride, groom, and wedding party
  • How to work quickly on location shoots to keep your clients happy
  • Editing and retouching techniques in Lightroom® and Photoshop®
  • Album layout and design
  • Monitor calibration and printing techniques

Being a wedding photographer starts with a passion to capture your client’s love story. In this course, Yervant will share his secrets for remaining passionate, relevant and maintaining a thriving business during his wedding career.