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Creating Your Ideal Photography Business

 

Creating Your Ideal Photography Business

 

Class Description

"If you're struggling to figure out the business process of photography, this class is one of the clearest and most concise I've ever seen. If you're experienced but the business side and pricing are eluding you, you will find clarity here. I own at least twenty CreativeLive courses and hands down, this one explains pricing and strategy better than any others I've purchased or watched live." - Julie, CreativeLive Student 
 
Join Kathy Holcombe as she shares techniques and strategies to develop the photography business you desire. Whether you’re making the leap from part-time to full-time or starting your very first business, the amount of work can be overwhelming. From what products to offer, how much to charge, how to pay yourself or the legal considerations - start ups often sink before clients are even booked. Kathy will show you the ways to grow your business from the start. This class will cover: 

  • Defining what product you are selling and how much you should charge to make a living 
  • Photography business basics and how to track your income compared to other businesses 
  • How to write and create your business plan 
Kathy Holcombe and her husband Peter built one of the top wedding portrait studios in Colorado, then jumped in an RV with the entire family and began traveling the country full-time, and added a successful commercial division. Together they have built multiple successful businesses and have honed in on the important factors that every photographer should consider when building a business. 

Lessons

  1. Class Introduction
  2. How To Price Your Products
  3. Which Products Will You Offer
  4. Methods For Pricing
  5. Mark Up Factors On Products
  6. What Is Your Per Hour Figure
  7. What Is The Feasibility Of A Product
  8. Target Sales Average
  9. Session Fees Pricing Strategy
  10. Minimum Purchase And Incentives Pricing Strategy
  11. Bundling Pricing Strategy
  12. Pre-Design Pricing Strategy
  13. Album Pricing Strategies
  14. Example Pricing List
  15. Business Basics Overview
  16. Tracking Product Lines In Your Business
  17. Track Your Session Counts
  18. Know Your Sales Average
  19. Importance Of Data Analysis
  20. Overview Of Costs
  21. Professional Photographers Of America Benchmark Survey
  22. Creating A Vision For Your Business
  23. What Do You Want To Accomplish
  24. Take A Leap Of Faith
  25. Refine Your Vision
  26. Products That Sell
  27. Identify Pricing Strategies
  28. Portrait Pricing Strategy Example
  29. Album Pricing Strategy Example
  30. Online Pricing Strategy Example
  31. Fine Art Prints Pricing Strategy Example
  32. Packages Pricing Strategy Example
  33. Sales Strategies Overview
  34. Portrait Sales Session Overview
  35. Sales Strategy for Portrait Sales
  36. How to Present Images to Client
  37. Sales Strategy for Wedding Sales
  38. Album Pre-Design
  39. Marketing: Define Yourself
  40. Who is Your Ideal Client?
  41. Who is Your Ideal Partner?
  42. How to Start a Partner Business Relationship
  43. Marketing Strategies that Work
  44. Product Lines: Business Plan Part One
  45. Workload: Business Plan Part Two
  46. Sessions: Business Plan Part Three
  47. Expenses: Business Plan Part Four
  48. Clients: Business Plan Part Five

Reviews

Lindsay
 

I started my business a year ago with little formal technical photography education. It's hard to admit but I've been winging it, figuring out each small task that goes with photographing a session, editing one, and working with clients as I go. I may be doing things backwards, but now that I feel like I'm more comfortable in those small, specific parts of business, I need to figure out how to make this business sustainable and profitable. Kathy's class felt perfect for this time in my business to take a step back and look at the bigger picture of what I want to focus on and where I want to go (and how much I want to pay myself!). She uses realistic, specific numbers: something that's SO helpful and I feel like I rarely see in the photography community. And she breaks everything down in an organized and easy to understand way. The classes were easy to follow along with and Kathy's positivity and patient manner is inspiring and motivating. The fact that she used to be a school teacher is clear. Thank you so much Kathy (and the rest of the Holcombes)!

Jenny Farrell
 

I am so glad I was able to attend this course in person and receive all the wonderful and practical information Kathy shared with us. I also really enjoyed the connections with other audience members and side conversations with Creative Live peeps as well as the Holcombe family. What an inspiration this family is--lots of practical info, but also a great pep talk to not sell yourself short and get out there and do what you love, but use sound business practice while doing it. Thanks so much for these incredible two days.

Vanessa
 

Fantastic course! Very helpful instruction and how-to guide for anyone considering starting up a photography business. Kathy was an excellent instructor, with a wealth of knowledge and experience. I gained a good understanding of the practical everyday aspects of running this kind of business, and how to create my own vision.