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Creating Your Ideal Photography Business

Kathy Holcombe

Business > Creating Your Ideal Photography Business

Creating Your Ideal Photography Business

Kathy Holcombe

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Lessons

  Class Trailer
Now Playing
1 Class Introduction Duration:07:01
2 How To Price Your Products Duration:05:01
3 Which Products Will You Offer Duration:13:14
4 Methods For Pricing Duration:10:38
5 Mark Up Factors On Products Duration:05:46
6 What Is Your Per Hour Figure Duration:04:45
7 What Is The Feasibility Of A Product Duration:11:28
8 Target Sales Average Duration:08:04
9 Session Fees Pricing Strategy Duration:09:48
10 Minimum Purchase And Incentives Pricing Strategy Duration:05:53
11 Bundling Pricing Strategy Duration:25:47
12 Pre-Design Pricing Strategy Duration:10:33
13 Album Pricing Strategies Duration:10:33
14 Example Pricing List Duration:17:33
15 Business Basics Overview Duration:07:07
16 Tracking Product Lines In Your Business Duration:14:01
17 Track Your Session Counts Duration:07:19
18 Know Your Sales Average Duration:06:41
19 Importance Of Data Analysis Duration:10:14
20 Overview Of Costs Duration:13:46
21 Professional Photographers Of America Benchmark Survey Duration:18:57
22 Creating A Vision For Your Business Duration:08:25
23 What Do You Want To Accomplish Duration:13:31
24 Take A Leap Of Faith Duration:20:19
25 Refine Your Vision Duration:12:44
26 Products That Sell Duration:07:48
27 Identify Pricing Strategies Duration:03:03
28 Portrait Pricing Strategy Example Duration:15:57
29 Album Pricing Strategy Example Duration:09:21
30 Online Pricing Strategy Example Duration:08:21
31 Fine Art Prints Pricing Strategy Example Duration:05:54
32 Packages Pricing Strategy Example Duration:12:39
33 Sales Strategies Overview Duration:05:45
34 Portrait Sales Session Overview Duration:05:34
35 Sales Strategy for Portrait Sales Duration:22:56
36 How to Present Images to Client Duration:23:03
37 Sales Strategy for Wedding Sales Duration:09:49
38 Album Pre-Design Duration:18:51
39 Marketing: Define Yourself Duration:12:55
40 Who is Your Ideal Client? Duration:05:12
41 Who is Your Ideal Partner? Duration:03:27
42 How to Start a Partner Business Relationship Duration:08:29
43 Marketing Strategies that Work Duration:17:10
44 Product Lines: Business Plan Part One Duration:09:07
45 Workload: Business Plan Part Two Duration:08:23
46 Sessions: Business Plan Part Three Duration:16:06
47 Expenses: Business Plan Part Four Duration:11:14
48 Clients: Business Plan Part Five Duration:05:29

Class Description

Join Kathy Holcombe as she shares techniques and strategies to develop the photography business you desire. Whether you’re making the leap from part-time to full-time or starting your very first business, the amount of work can be overwhelming. From what products to offer, how much to charge, how to pay yourself or the legal considerations - startups often sink before clients are even booked. Kathy will show you the ways to grow your business from the start. 

This class will cover: 

  • Defining what product you are selling and how much you should charge to make a living 
  • Photography business basics and how to track your income compared to other businesses 
  • How to write and create your business plan 
Kathy Holcombe and her husband Peter built one of the top wedding portrait studios in Colorado, then jumped in an RV with the entire family and began traveling the country full-time, and added a successful commercial division. Together they have built multiple successful businesses and have honed in on the important factors that every photographer should consider when building a business. 

Reviews

Lindsay
 

I started my business a year ago with little formal technical photography education. It's hard to admit but I've been winging it, figuring out each small task that goes with photographing a session, editing one, and working with clients as I go. I may be doing things backwards, but now that I feel like I'm more comfortable in those small, specific parts of business, I need to figure out how to make this business sustainable and profitable. Kathy's class felt perfect for this time in my business to take a step back and look at the bigger picture of what I want to focus on and where I want to go (and how much I want to pay myself!). She uses realistic, specific numbers: something that's SO helpful and I feel like I rarely see in the photography community. And she breaks everything down in an organized and easy to understand way. The classes were easy to follow along with and Kathy's positivity and patient manner is inspiring and motivating. The fact that she used to be a school teacher is clear. Thank you so much Kathy (and the rest of the Holcombes)!

Jenny Farrell
 

I am so glad I was able to attend this course in person and receive all the wonderful and practical information Kathy shared with us. I also really enjoyed the connections with other audience members and side conversations with Creative Live peeps as well as the Holcombe family. What an inspiration this family is--lots of practical info, but also a great pep talk to not sell yourself short and get out there and do what you love, but use sound business practice while doing it. Thanks so much for these incredible two days.

Vanessa
 

Fantastic course! Very helpful instruction and how-to guide for anyone considering starting up a photography business. Kathy was an excellent instructor, with a wealth of knowledge and experience. I gained a good understanding of the practical everyday aspects of running this kind of business, and how to create my own vision.