Lessons
Chapter 1: Introduction
1Welcome
01:22 2Business Analysis Intro
01:02 3Determine How to Measure Success
02:54 4Know Your Business
08:03 5Set Your Objective
03:08 6Quiz: Chapter 1: Introduction
Chapter 2: Eliminating Bias
Know thy Consumer Intro
00:50 8Eliminating Bias
00:36 9Think with Google Walk Thru
06:58 10Facebook Insights Walk Thru
04:09 11Review and Testimonial Walk Thru
01:53 12Create a Customer Profile
04:29 13Picking A High Value Target
02:30 14Articulate Your Value Proposition
02:26 15Quiz: Chapter 2: Eliminating Bias
Chapter 3: Selecting the Right Tactic and Channel
16Selecting the Right Tactic
04:00 17Search Intro
04:08 18Identifying High-Value Keywords
04:58 19SEM
06:45 20Organic Search
14:12 21Social Media Marketing
03:36 22Influencer Marketing
05:44 23Align Tactics with Your Objective
00:36 25Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4: Measure results
26Evaluate KPIs
01:48 27Where Can I Find the Results
07:07 28Conversion Optimization
04:50 29Additional Tips
01:38 30Quiz Chapter 4: Measure results
Chapter 5: Test and Learn Mindset
31Test Learn Mindset
02:46 32A-B Testing
04:38 33Quiz: Chapter 5: Test and Learn Mindset
Chapter 6: Conclusion
34Congratulations
01:31 35Final Quiz
Lesson Info
Review and Testimonial Walk Thru
reviews are the raw feedback that consumers give about us, our competitors and even our product categories. Check out review sites regularly to understand how consumers feel the best companies. Not only read reviews, but they respond quickly and use that information to improve their overall business. Even better companies analyze information from those trends. New consumers, new age group complaints, use occasions, missing features. Check out your linkedin amazon google or other sites to get an idea what consumers think is working or not for you and or your competition. Let's take a look at a case study of Brooklyn coffee house to get a clearer understanding of the strategic target and how that enabled them to thrive. Despite growing competitive threats, Brooklyn had experienced strong growth over a six year time frame and was the only coffee shop in the neighborhood with tables and space for people to sit and work while drinking their coffee. When the competition moved in, Brooklyn st...
arted losing some of their sales before making a strategic shift to focus all their attention on delivering against the needs of the local living. Freelancers who visit the shop weekly for work to understand this, they use the facebook audience insights tools. The tools showed them people in that area were new to the area where the strong interest in arts and entertainment, food and restaurants, community and social services and we're likely to be entrepreneurs are self employed. As a result, Brooklyn expanded their strategic focus beyond just food and coffee and significantly increased the number of events featuring local artists, local musicians, food and entertainment. The ideas were sourced from people from the neighborhood they hired from the neighborhood and hosted meetups for the neighborhood to deliver on the needs and interests that they identified using facebook's audience insights.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Junaid Hussain
Amazing course to get through all the Digital Marketing Fundamentals 🙌
Tanyi Melvis
'This course exceeds all my expectations. The curriculum is comprehensive, covering the latest trends and techniques in the digital space. What stood out the most was Salim Holder's teaching style—engaging, clear, and highly informative. Each lesson was a deep dive into the practical aspects of digital marketing, allowing me to gain hands-on experience that I could immediately apply. Thank you
JoGiu
I like Salim approach concerning digital marketing. I really recommend this course