Skip to main content

Articulate Your Value Proposition

Lesson 14 from: Digital Marketing Fundamentals

Salim Holder

Articulate Your Value Proposition

Lesson 14 from: Digital Marketing Fundamentals

Salim Holder

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

14. Articulate Your Value Proposition

Lesson Info

Articulate Your Value Proposition

So now once we evaluate and identify the right target, we have to be sure we know the message to communicate to that potential customer which will compel them to buy your product or use your service. This is where the idea of the value proposition becomes important for their time. We must exchange something of value or we won't get their time again. The value proposition is a clear and concise articulation of what value you can offer your particular customer. In other words, what is the reason they buy from you instead of your competition? Now, value is typically derived from three different areas. It can be emotional means it's just something that makes me feel good. It's intangible. I don't know why I like it. I just it just makes me feel good. Maybe it's economic helps me save money or make more money or perhaps it's functional. It just helps me do things faster, easier or more effective. Let's take a look at a value proposition Temple, which is a structured way for you to think thr...

ough and articulate what your value proposition actually is. Looking at the template. We start out with four. You will identify who your target customer is, Who, then you will identify their specific needs or opportunity. The our section asked you to identify your product or service is the product category that allows them to statement of benefit that answers the need or the opportunity you have articulated in the who section. Here are some tips for creating a strong value proposition. Number one. Keep it short and crystal clear. Use basic language that even 1/4 grader could understand. Make sure it delivers on specific needs that are most relevant to your customer. Again, tap into that point of emotional tension that you've articulated in the persona and in the holistic profile. It should be read and understood in less than seven seconds, and it should offer a reason to believe which communicates that unique point of difference. Take a moment to create a value proposition for your customer using the template that you downloaded earlier.

Class Materials

Bonus Materials with Purchase

Social Media Best Practices and Tips
Downloadable Templates

Ratings and Reviews

JoGiu
 

I like Salim approach concerning digital marketing. I really recommend this course

Juanita HELG
 

Enjoyed the quiz...I learnt something

Student Work