Lessons
Chapter 1: Introduction
1Welcome
01:22 2Business Analysis Intro
01:02 3Determine How to Measure Success
02:54 4Know Your Business
08:03 5Set Your Objective
03:08 6Quiz: Chapter 1: Introduction
Chapter 2: Eliminating Bias
Know thy Consumer Intro
00:50 8Eliminating Bias
00:36 9Think with Google Walk Thru
06:58 10Facebook Insights Walk Thru
04:09 11Review and Testimonial Walk Thru
01:53 12Create a Customer Profile
04:29 13Picking A High Value Target
02:30 14Articulate Your Value Proposition
02:26 15Quiz: Chapter 2: Eliminating Bias
Chapter 3: Selecting the Right Tactic and Channel
16Selecting the Right Tactic
04:00 17Search Intro
04:08 18Identifying High-Value Keywords
04:58 19SEM
06:45 20Organic Search
14:12 21Social Media Marketing
03:36 22Influencer Marketing
05:44 23Align Tactics with Your Objective
00:36 25Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4: Measure results
26Evaluate KPIs
01:48 27Where Can I Find the Results
07:07 28Conversion Optimization
04:50 29Additional Tips
01:38 30Quiz Chapter 4: Measure results
Chapter 5: Test and Learn Mindset
31Test Learn Mindset
02:46 32A-B Testing
04:38 33Quiz: Chapter 5: Test and Learn Mindset
Chapter 6: Conclusion
34Congratulations
01:31 35Final Quiz
Lesson Info
Articulate Your Value Proposition
So now once we evaluate and identify the right target, we have to be sure we know the message to communicate to that potential customer which will compel them to buy your product or use your service. This is where the idea of the value proposition becomes important for their time. We must exchange something of value or we won't get their time again. The value proposition is a clear and concise articulation of what value you can offer your particular customer. In other words, what is the reason they buy from you instead of your competition? Now, value is typically derived from three different areas. It can be emotional means it's just something that makes me feel good. It's intangible. I don't know why I like it. I just it just makes me feel good. Maybe it's economic helps me save money or make more money or perhaps it's functional. It just helps me do things faster, easier or more effective. Let's take a look at a value proposition Temple, which is a structured way for you to think thr...
ough and articulate what your value proposition actually is. Looking at the template. We start out with four. You will identify who your target customer is, Who, then you will identify their specific needs or opportunity. The our section asked you to identify your product or service is the product category that allows them to statement of benefit that answers the need or the opportunity you have articulated in the who section. Here are some tips for creating a strong value proposition. Number one. Keep it short and crystal clear. Use basic language that even 1/4 grader could understand. Make sure it delivers on specific needs that are most relevant to your customer. Again, tap into that point of emotional tension that you've articulated in the persona and in the holistic profile. It should be read and understood in less than seven seconds, and it should offer a reason to believe which communicates that unique point of difference. Take a moment to create a value proposition for your customer using the template that you downloaded earlier.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Junaid Hussain
Amazing course to get through all the Digital Marketing Fundamentals 🙌
Tanyi Melvis
'This course exceeds all my expectations. The curriculum is comprehensive, covering the latest trends and techniques in the digital space. What stood out the most was Salim Holder's teaching style—engaging, clear, and highly informative. Each lesson was a deep dive into the practical aspects of digital marketing, allowing me to gain hands-on experience that I could immediately apply. Thank you
JoGiu
I like Salim approach concerning digital marketing. I really recommend this course