Breakthrough marketing requires a laser focus on your customer. At one point in time, companies made whatever they could make and try to figure out who to sell it to. Now. The best companies figure out what is needed and make that for their customers. This is consumer centric marketing. It puts the needs of your customers, not you, at the center of your marketing and business strategy. In other words, once we identify a business strategy and objective, we will then need to identify the right customer to help us to achieve that objective in this section, we will explore different strategies that help us to eliminate bias while picking a high value customer target. We will also discuss how we create a compelling value proposition based on the targets needs that will help you sell more of your product or service.