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Eliminating Bias

Lesson 8 from: Digital Marketing Fundamentals

Salim Holder

Eliminating Bias

Lesson 8 from: Digital Marketing Fundamentals

Salim Holder

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Lesson Info

8. Eliminating Bias

Lesson Info

Eliminating Bias

A consumer centric approach to understanding your business is to take yourself along the consumer journey and to deliberately remove your bias from the equation, put yourself in the shoes of your customers, your clients and understand the challenges they have when learning about or using you or your competitors, products or services. It truly is about empathy and understanding, which cannot be attained through gut feeling. You need data and insights to turn this into action. In this section we will review three different tools that you can use to get data on your consumers with no budget.

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