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Boosting Brand Credibility

Lesson 3 from: E-Commerce Copywriting: The Key to Conversion

Carrie French

Boosting Brand Credibility

Lesson 3 from: E-Commerce Copywriting: The Key to Conversion

Carrie French

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Lesson Info

3. Boosting Brand Credibility

Lesson Info

Boosting Brand Credibility

Now that we've covered benefit number one volume, let's move on to my two main focuses credibility and conversion. I personally think that distrust is one of the biggest barriers for e commerce copy to overcome. This is especially true for consumers who are less familiar with online shopping or are primarily reliant on in person marketing and traditional assurances that come with that they might be more likely to purchase a last minute purchase or a quick decision to push something into their cart at target because they likely trust the department stores big name credibility and they know that if they don't like it, returns are easy and right around the corner from their house. The psychology of online sales is different, especially when you add in the fact that customers can't pick up the item, touch it and see exactly what they're getting in person, thorough, complete sales copy is one of the most effective ways to promote a more credible established brand. The more transparent and c...

lear you can be for the customer with specific facts and information, the more likely they are to trust the brand and product consistency is a strong foundation for credibility. This is just basic psychology. We all have that one friend who tends to exaggerate the truth. They don't always show up when they say they will and you're not sure what side of their personality you're going to get on any particular day, sure you like them, but you don't inherently trust them. Trust is a huge barrier to conversion. These four rules should be a no brainer rule, Number one always use standard grammar and spelling without errors. I'll give you an example most of the time writing can still be understood with simple errors but basic comprehension is not enough. You need to enhance credibility so which of the following sentences is the most credible. This blue light blocking glasses prevent handful ray from enter eyeball or these blue light blocker glasses prevent harmful rays from entering your eyes. Now the first sentence was still easy enough to understand but mistakes lead to distrust When in doubt. Always do an extra round of proofing before upload. Even if you're 99% sure that you caught everything. You might even consider hiring us fiber cellar to proofread the content for you, especially if proofreading isn't your strength or if you need to save time with a heavy workload. Use the platforms filters to search by seller level availability, native language pricing and more. It's easy to find a highly rated seller that can help and I encourage you to send them a message before placing the order to make sure that it's a good fit. Also, unless you're specifically targeting a U. K. Or Australian market. Global online shells should always be written in american english as the international norm. Rule number two, I recommend conversational syntax that flows natural language patterns basically right in a way that doesn't sound awkward or unusual when you read the text in your head. This will put buyers more at ease and help them feel more naturally connected to what they're reading again. Consider the two following statement examples which feels the most natural and personal blue rays enter your eyes causing harm. So when working in front of a computer choose blue light blocker glasses or blue light glasses reflect and block out harmful rays so you can protect your eyes when working in front of the computer. Rule number three, don't mislead, exaggerate or oversell as the quote says. If it's too good to be true, it usually is only include true facts and realistic information. If you do make claims, consider using softer, less direct language and referencing supporting evidence so that customers are interested and excited, not skeptical. Consider the following options, prevent cancer, stop migraines and reverse the devastating effects of blue light exposure. These blue blocker glasses are the only guaranteed way to eliminate painful headaches and stop the slow traumatic damage that blue light screens are doing to your eyes or screen related headaches are on the rise and studies show that daily blue light exposure may cause eye damage over time. These blue light blocking glasses are lightweight and convenient so you can protect your eyes without sacrificing style rule number four, right? With a single identifiable voice ideally all of the e commerce descriptions and site content should be written by the same person varied writing styles and tones can create a jarring experience for the reader while they browse the site, even if they can't quite put their finger on it, they'll feel like the brand isn't focused and consistent and thus less trustworthy. As an example. Having these mixed riding styles across the website with content that was written by three very different writers. These cheap blue, light blocking glasses are good and nice, so you will like them and elevate your office aesthetic with stylish glasses that combine protection and personality and click. I had to cart now before these best selling glasses are gone for good, they're flying off the shelves. It doesn't feel cohesive and it's really difficult for the customer to identify what voice feels most genuine. So let's recap before we dive deeper in the next chapters. Remember that there are four essential foundations for credibility. Number one use standard spelling and grammar without errors. Number two use conversational syntax with natural language patterns. Number three, don't exaggerate or oversell number four, Right, with a single identifiable voice.

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