Tools That Can Help Make Your Website Convenient
Lesson 4 from: Elevate Your Website with Google Tools
Tools That Can Help Make Your Website Convenient
Lesson 4 from: Elevate Your Website with Google ToolsLesson Info
4. Tools That Can Help Make Your Website Convenient
Lessons
Class Introduction
03:11 2Tools That Can Help Make Your Website Goal-Oriented
08:03 3Tools That Can Help Make Your Website Search-Friendly
07:04 4Tools That Can Help Make Your Website Convenient
06:14 5Tools That Can Help Make Your Website Organized
05:12 6Tools That Can Help Make Your Website Trustworthy
05:34 7Q&A
09:07Lesson Info
Tools That Can Help Make Your Website Convenient
We've talked about goals and organization. The next thing you need to consider is how visitors experience your site, no matter what device they use Every second a potential customer spends waiting for your site to load counts. A 2020 study found that improving your sites load time but just 1/10 of a second can boost conversion rates by 8% and people who make purchases on their phones say they're more likely to buy when they can make the purchase quickly. In this case time is quite literally money. A free google tool called test my site can give you the information that you need about how your site is performing in this capacity. Test my site will tell you exactly how fast your site loads on mobile pinpoint trouble spots and give personalized recommendations on how else you can make your website more convenient. It just takes seconds for the tool to scan your site and generate a report to try it out. Go to test my site dot think with google dot com and type your website address into the...
blank field. You'll immediately learn how many seconds it takes your site to load. For example, 3.6 seconds plus a rating poor needs improvement. We're good. You'll also have the ability to check out the speeds of competitor sites or other sites in your industry for more detailed recommendations. You can have a report with all the details emailed to you. There are two elements when you're talking about whether a pages fast site speed and page speed. Site speed measures the speed of all of the pages that make up your site from the moment your site begins to display content in a browser. Page speed measures the speed of an individual page on that site. From the moment a user can see anything on the screen. Why do these things matter? Both sight and page speed are a critical part of a user's experience on your site. It's something they notice and it affects how much they engage with your site and how likely they are to come back. Speed is not the only factor in a user's experience, but it's a major one. A faster site can improve your conversion rate and decrease your bounce rate once. You know, whether your site speed is poor, needs improvement or good. You can get specific information on how improving speed will impact your revenue as well as specific technical recommendations on how to boost speed. I mentioned that speed wasn't the only factor that can affect a user's experience on your site. The test my site tool now offers advice about a few other factors. The first is personalization. If two very different customers walked into your physical storefront, would you have the exact same conversations with each? Probably not. So why should your website treat every customer exactly the same. Research shows people are 40% more likely to spend more money than they planned when they experience a highly personalized service while shopping online, test my site will give you tips on how to run experiments to see what content is engaging customers most, how to create tailored experiences for different customers, how to launch your mobile site when a customer is offline and much more. The last element. Test my site can help you with is making a customer's experience on your site seamless. What exactly does that mean? We've already established that customers love speed beyond how fast your site loads. There are other factors that can slow them down or throw up a roadblock as they're trying to interact with your site. For instance, if they're trying to make a purchase and they have to fill out a bunch of fields, you all know you've probably been there, they may get frustrated and stop or they may think I don't have time to do this now, I'll just come back later. Spoiler alert. They probably won't ever come back or if a customer is trying to make a purchase or sign up for a newsletter on your mobile site and having trouble entering their info because your site isn't optimized for mobile. This is another opportunity for them to give up. How many times have you tried to make a purchase on your phone because your laptop is all the way across the room. So when we talk about a site being seamless, we mean smoothing over all the potential bumps and decreasing the number of opportunities for you to lose their business. The test my site tool will also scan your site and offer suggestions for how to remove those roadblocks from your site, such as allowing users to sign in with google and have their information auto filled at checkout for a full report on your site, speed personalization and seamlessness provide your email address on the test. My site tool. You'll get technical suggestions. You can pass along to your developers as well as marketing solutions. You can start implementing immediately now. Why don't you try to test my site right now? Go to g dot c o slash test my site. Type, your site's address in the blank field and you will be able to get the report. Uh huh. Mm hmm. Mhm. Yeah. Mhm. Yeah. Yeah. Mm hmm.