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Etsy 101: Launch Your Handmade Shop

Lesson 1 of 14

Introduction to Etsy

Marlo Miyashiro

Etsy 101: Launch Your Handmade Shop

Marlo Miyashiro

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Lesson Info

1. Introduction to Etsy

Lesson Info

Introduction to Etsy

This is going to be a really jam packed kind of course, I have probably about four hours of material packed into three hours, so we're going toe kind of is it through a lot of these things? The thing I really want you to get out of the class is just the tools, the understanding, the knowledge that you need tio create your etc shop because, you know, if you've ever tried to open as chop, you'll see you'll know that there is just so much information that you have to gather before you can actually do it. S o I'm going to give that to you, and what I'd like is for you to be able to make a really solid decision about whether or not and if the shop is right for your business. Okay, so why don't you? I'd love to hear how you got started in etc, so use you were making jewelry for, like, twenty years. Yeah, I started my handmade jewelry business in nineteen ninety three on it was actually started as a full time wholesale business. I sold over two hundred stores and galleries all over the countr...

y. So how did you start start? So you yeah, that was way before that I did craft shows, and okay, you know, kind of did setting up my canopy and all that stuff, and I realized that hotel was a better way for me to do my business on ben, about two thousand seven. A really good friend of mine told me about etc, and I was doing kind of more crafty things at the time to balance out the metal work. I was doing some sewing, and so I thought, well, this is great, a crafty place to put my crafty stuff and it's quickly after that. Soon after that, I realized that I could actually put my jewelry on at sea. And not only that, but I could put my custom pieces on etsy because you're working one on one with the and customer. So it's, definitely it's. Definitely a great place to kind of expand the business. Start a business, it's, a nice sales tool.

Class Description

Etsy® is a great way for crafters to sell goods online without having to navigate the complexities of building their own e-commerce site. Learn the absolute best way to set up your own successful shop in Etsy 101: Launch your Handmade Shop with Marlo Miyashiro.

Marlo has been making and selling her goods for more than 20 years. She has a deep knowledge of the Etsy platform and in this class she’ll coach you through every aspect of getting started. You’ll learn how to navigate the Etsy interface and get a complete guide to setting up your shop. Marlo will offer insights on important Etsy policies and protocol so you don’t unwittingly violate Etsy’s rules and she’ll tell you everything you need to know so your store thrives. 

You’ll learn how to:

  • Set up payments and shop policies
  • Begin branding your store
  • Create enticing listings
  • Make your first (and future) sales

Marlo will offer tips on taking great photos for your Etsy® listings and guide you on best practices for descriptions and pricing. She’ll dispel common myths and reveal helpful truths about what it really takes to sell on Etsy. is the world’s most popular e-commerce site for all things handmade, vintage, and craft supplies – find out how you can establish your own successful shop in Etsy 101: Launch your Handmade Shop.


a Creativelive Student

This is an an amazing class. It is great for beginners as well as those who have had their shop up for while. There is something new to learn for everyone on Etsy. Marlo's powerpoints are concise and clear. I was so glad to also get the ebooks so I can go back and review the course while I make changes to my store. I am able to bookmark and work through all the changes. Thanks for this course, Marlo and CreativeLive.


Marlo's live presentation was terrific! I learned a lot and was motivated to buy her materials. Looking forward to reading her materials in greater depth. Much thanks!