Ideas for Incentive Structures to Promote Through Facebook Chatbots
howdy chat about fans and welcome back we're continuing this topic of building incentive structures. And in this lecture we're gonna briefly talk about a few different types of common incentive structures to get your previous and current customers to promote your brand to their entire facebook network and and generate a massive increase in leeds in business. So here are a few common incentive structures. So we have the single incentive structure which rewards the original referral er with a cash incentive or some other form of incentive like a promotion or discount. So an example of this that we've run for one of our current clients is a is a large e commerce company. It's one of the largest online retailers of picture frames in the United States. And we send out chat blasts with a referral link and I'm gonna again don't worry I'm gonna teach you how to get these links and how to set this stuff up. Um that offers a 20% coupon on their next order for each customer that purchases through...
their link. You could also offer a 20% discount or let's say a little bit of a lesser discount 10% discount for people who just share the link right it's up to you and you could test different offers out. But that's the single incentive structure. You're rewarding the original refer with something then you have the double incentive which still only rewards the original referral er but it rewards them potentially twice once for sharing the link. And again if that link that is shared, generates new customers. So here's an example back to our I. V. Hydration company. And here's a sample test promotional offer where we'll offer $5 cash just for sharing the link. So just share the link. It's one click you get $5 cash into your Paypal account and a 35% discount on their next treatment for each new customer generated through their link. So that's a double incentive one. You get an incentive just for sharing and you can get additional calf award. And studies have shown that monetary incentives are much more appealing and effective that non monetary incentives. Well duh like you know I think that's pretty obvious but just just keep that in mind as you go ahead and build out your incentive structures. Then you have the dual incentive where you're offering both the refer and the new customer and incentive. And again these are straightforward concepts that we've sort of touched upon but it's worth covering them because these are the most common structures that are used successfully. So just an example, a medical equipment client of ours that sells portable oxygen concentrators to athletes and to elderly people struggling with um Different types of illnesses will use facebook chat blasts to offer an extended support service contract for sharing the link Plus an extra free battery for new customers who buy a product through their links. So that's a dual incentive where you're where the original refer is getting an incentive that says we'll extend our service contract from 12 months to 36 months on your unit that you've already purchased from us, which is a very significant incentive for those customers. And just as a side note, it's important to really understand what's important to your customers In this example, actually for this company. Um, a few weeks ago, our team did phone interviews with their entire sales force. We had a 15 minute phone conversation with every single person in their call center. We had a fully built out a spreadsheet of all the questions we were asking them. We compile that data. We crunched that data and it's incredible how much we learned about their business. Even more so than talking to the client, the owner of the company for hours and hours. We got more insight into what customers actually were looking for and what they actually cared about by being on the phone with the people in the trenches, the people in the call center and that's what's helped us to develop better incentive structures that work better because we're able to just talk to the desires and the needs of the customers in a much more accurate way and back to the main, Back to the main programming. You we would also offer an extra free battery, which is, let's say, a $300 value to customers who buy through that link. So you're rewarding both people at the same time. And just to end off this lecture, I want to read this interesting blurb from ambassador which says in a 2000 and 16 Nielsen Harris poll conducted on behalf of Ambassador, 67% of americans said there at least a little more likely to purchase a product after a friend or family members shared it via social media, email or text message further across a variety of industries, 92% of 18 to 34 year old say they seek recommendations from friends and family when considering a product purchase, 92% seek recommendations that should show you the potential power and the importance of running these sorts of referral programs effectively. And there's no better place to do that through facebook chatbots. So get Ambassador www dot get ambassador dot com is software that you have to pay for. Um I am not affiliated with Get Ambassador at all. I don't, they don't know that I'm promoting their brand in this course. I'm a customer of theirs. Our agency uses their software, they are fantastic. It allows you to set up these sophisticated referral programs and use them in conjunction with facebook messenger bots. So for example, you could send secret and unique links through facebook chatbot that if any given user clicks on it, it tracks exactly what happens. So you could wire money from God Ambassador from your Paypal account right into their Paypal account. If they share a link, you could send money if anybody from their link ends up purchasing on your website, you could send all different types of referral structures and that's the software that allows all this to happen if you don't want to use something like an ambassador, there's other sites like referral candy and many other less sophisticated software out there and more sophisticated software out there. But you could also do this without any software, right? You could potentially set up a referral program, especially if you're dealing with a small scale group of customers. You don't necessarily have to have a third party software to do this. You could even test the waters of getting referrals by just asking for it. You could just tell your customers, especially if you have, if you go back a couple of lectures, remember we said, if you have trust and people had a pleasant experience with your brand and you can get them to go on record saying they had a good experience with your product or service, you could just simply outright ask them in a nice way and say, you know, it would mean a great deal to us. If you would take a moment to just share this message or share your experience on social media, would you mind doing that for us? It would, it would really help us. Um, and it would, and it would show us that you appreciate the product and service and it would, you know, really would be extremely grateful for you for doing that. And that's the long version of the bad copy. But there's nothing wrong with going out, right and just asking for a referral. I've done this before it works. I asked you guys in the beginning of this course, um for a review and feedback on the course and by and large that works like I didn't offer anything specific. I think that the value and the effort that goes into this course is is really good and I think most of my students feel that way as well, especially for what they pay to get access to all this content. And if you have a similar context, in a similar scenario with your business and your services and your products, you could absolutely outright go ahead and ask for that referral and track the results. And if you if you if you see things going really well, then you might want to consider signing up for something like get ambassador and taking your referral programs to the next level. So that wraps up the whole section of use cases and different scenarios. Um I hope that throughout the course of the last few lectures you've been getting some really interesting ideas. The cogs in the wheels in your mind are beginning to spin, you're probably getting excited and getting a little bit overloaded with cool ideas that you could implement using chatbots in your own business. I know how that feels, which is why I've been telling you to write this stuff down because we're going to go um in the not the next lecture, but shortly thereafter to go into mobile monkey and begin actually building our bots. But before we do that, the next section is really, really exciting. We're gonna talk about principles of persuasion, how to psychologically manipulate things in your favor, to increase compliance, to increase engagement. And um if you're a psychological expert, then by all means skip this lecture. But if you have any interest in creating chatbots that work really freaking well, um I implore you to watch and review and to take notes on the lectures coming up. So thank you very much for watching. Um We're really getting things off the ground here, picking up steam. I'm super excited and I'm looking forward to seeing you guys soon in the very next lecture.