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What is Messenger Marketing

Lesson 2 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

What is Messenger Marketing

Lesson 2 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

2. What is Messenger Marketing

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

What is Messenger Marketing

howdy chatbots fans and welcome back in this lecture, we're going to introduce the concept of facebook messenger bots. So what's facebook messenger bot marketing Messenger bots are automatic conversations that you're having on an individual basis with customers leads and prospects through facebook messenger. In fact, this image you're seeing on the right hand side of the slide over here is a bot conversation that was taking place with an individual prospect through facebook messenger in one of the bots we built for one of our clients. So the boat says to me because we were testing the body says hey Isaac, I'm Jack, you're looking forward to helping them out today in case we get disconnected, Can I get your email? I give them my email. Cool thanks. Isaac would you like me to send you a coupon? Yes Please. And I said great and I send them a Jiff of Leonardo Dicaprio, you know, doing a cheers and as you can see this looks like a text message conversation but it's happening automatically a...

nd this could be happening with 10,000 prospects at the same given time and each conversation could be programmed to be different. I know this all sounds a little bit crazy and a little bit overwhelming but we're going to get into all this stuff in a lot, a lot more detail. So if Messenger marketing is the act of engaging with individual customers through facebook messenger, the chat bot is the technology that allows marketers to engage automatically with those customers and at scale. So it's all happening behind the scenes, there doesn't necessarily have to be any human input, although there could be and we'll talk about later on in the course when that should happen and it could happen at scale could happen with hundreds thousands of millions of customers all at once. Now facebook chat bot marketing, it combines elements from many different types of marketing channels like pay per click advertising, like direct mail, like email marketing and more. But it's also very, very different. I like to conceptualize chatbots as like a combination between text messaging and a phone call tree. You know when you call into a customer service line, you have to dial one for for getting directions and then which dial three for this store, dial five for the shoe department, all that step of stuff. So it's that's a boring thing to experience. And with facebook chat bot marketing, it's similar structurally from the back end, it's like branches and more branches and more branches and logic that's going to combine different branches and move people into different flows. But on the front end it all looks like natural sounding conversation with your customers. And while that sounds again, while that sounds overwhelming, you'll see as we progress through the course all this stuff is gonna start making a lot more sense, chatbots are used to both generate new business and to nurture prospects through the buying funnel. Additionally, of course, you use chatbots to engage with current customers, fans climb and so on and so forth. But brands are now using chatbots with freakishly rapid adoption rates to get new leads and I'm going to teach you how to set up facebook messenger ad campaigns to get leads for dirt, dirt cheap and it's pretty crazy how cheap these leads are coming in but also to take existing leads instead of drip campaigns and chat blasts and how to set up nurturing campaigns to get them through the buying funnel quickly without ever having to go to your website. This is a game changer and we're gonna talk about why this is such a game changer. Um come down. So why why facebook chatbots? Why don't we talk about WhatsApp chatbots or whatever? Like you know what, what's so special about facebook chatbots? Well, facebook messenger is the only major chat platform that even has a chat A. P. I. Which allows developers to build chatbots using code. There is no self service facebook bot builder program within the facebook ui it doesn't exist. Facebook allows developers to create complex chatbots using codes. So unfortunately my and this is I am in this group, I am not a developer, 99% of us and 99% of digital advertisers who are not developers, I would say 99.9% are left S. O. L. Without the ability to create facebook chatbots until mobile monkey came around. But we're gonna talk about that shortly. So any time you have the opportunity to engage a customer in a one on one personalized conversation, the chance of you converting that customer increases dramatically. Right? And just just sort of think about that conceptually in an email marketing campaign or if you're even live chatting with someone on the website, if you could and you compare those two right? If you could engage the person with exactly the answers to the questions that they have, how much like how much more likely are you to convert them than if they just came to a landing page or you sent them out a generic email marketing campaign. And that's another reason why facebook chat bot marketing is so incredibly powerful. This is also relatively new facebook only released the A. P. I. For chat marketing back in november of 2016. It was purely manual before that you had to individually chat with every single customer and we see this still happening today when you go to and there's still a place for actual live chat. Like I'm not saying that that this is the only way to engage with customers. It's not but it's one of the most powerful. Okay, but the only way to engage through chat was manually chatting with customers and that was no good for a lot of reasons. Um so now that your understanding I guess what facebook chatbots are, where are these conversations taking place very straightforward? They take place in facebook messenger. Right? Most of you are familiar with the facebook messenger app. If you're not stop the course, pause the video download facebook messenger right? It's very important for you to have it. You need to understand the context, the setting, You need to understand where these where these conversations are going to take place. So they take place within facebook messenger that could be on any device. It could be mobile desktop. But but by far by far I would say, I think like 75 around percent of facebook messenger conversations are taking place on the facebook Messenger app. On mobile, not necessarily on desktop. Also you can embed facebook chatbots on your website. So you go to your website and instead, you know if you, you guys have all seen this in the bottom right hand corner, there's a little chat icon that you can pop up and chat with customer service and you usually have to wait like 45 minutes for them to get back to you and then the next day they say oh sorry no one is here to help you. So the fix your whatever you build with mobile monkey, The chatbots you build, which is that what we just discussed? That automated complex back and forth discussion, personalized. All done with software that you're going to create. It could also be embedded on any website. So where does mobile monkey come into the picture? What you're seeing here is a screenshot of the mobile monkey builder. We're gonna go into that in incredible detail, painstaking detail in future lectures, but mobile monkey is the world's most powerful visual bodybuilder for facebook messenger, it blows away the competition, the, the level of thoroughness and the level of sophistication that you could build bots with through mobile monkey is absolutely incredible. It's going to be incredibly exciting when I show you actual chatbots that we're building and are currently running as I speak in this back office of Adventure Media, there's hundreds of conversations taking place with my clients, customers through box that we built through mobile monkey and we're like, we have like personas like Jackie and tim that are literally selling things through facebook about marketing right now, while I'm teaching this course, it's wild, it's like, it's not normal. And mobile monkey is the software that allows you to do that, and it is the software to use um again, building bots without code, you don't have to know a single line of code. You don't need to know anything. I'm gonna teach you how to use this stuff and how to build them, how to build really complex and interesting bots for your business. You use mobile monkey to collect new leads to generate new leads for your business, through launching facebook messenger ad campaigns through facebook message guards through rss blasts through chat, blasts through drip campaigns, all those things we're gonna talk about in detail. Um and we're gonna talk about all those things in a lot more detail in a future lecture. So now you have a pretty good understanding of the idea of chatbots, the idea of messenger marketing. The very next lecture, we're gonna talk about how powerful this is really going to be for you and the size and the breadth of what we're even dealing with here. So I look forward to seeing you in a couple of seconds or a couple of minutes or whatever it may be in the very next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery