What is Messenger Marketing
howdy chatbots fans and welcome back in this lecture, we're going to introduce the concept of facebook messenger bots. So what's facebook messenger bot marketing Messenger bots are automatic conversations that you're having on an individual basis with customers leads and prospects through facebook messenger. In fact, this image you're seeing on the right hand side of the slide over here is a bot conversation that was taking place with an individual prospect through facebook messenger in one of the bots we built for one of our clients. So the boat says to me because we were testing the body says hey Isaac, I'm Jack, you're looking forward to helping them out today in case we get disconnected, Can I get your email? I give them my email. Cool thanks. Isaac would you like me to send you a coupon? Yes Please. And I said great and I send them a Jiff of Leonardo Dicaprio, you know, doing a cheers and as you can see this looks like a text message conversation but it's happening automatically a...
nd this could be happening with 10,000 prospects at the same given time and each conversation could be programmed to be different. I know this all sounds a little bit crazy and a little bit overwhelming but we're going to get into all this stuff in a lot, a lot more detail. So if Messenger marketing is the act of engaging with individual customers through facebook messenger, the chat bot is the technology that allows marketers to engage automatically with those customers and at scale. So it's all happening behind the scenes, there doesn't necessarily have to be any human input, although there could be and we'll talk about later on in the course when that should happen and it could happen at scale could happen with hundreds thousands of millions of customers all at once. Now facebook chat bot marketing, it combines elements from many different types of marketing channels like pay per click advertising, like direct mail, like email marketing and more. But it's also very, very different. I like to conceptualize chatbots as like a combination between text messaging and a phone call tree. You know when you call into a customer service line, you have to dial one for for getting directions and then which dial three for this store, dial five for the shoe department, all that step of stuff. So it's that's a boring thing to experience. And with facebook chat bot marketing, it's similar structurally from the back end, it's like branches and more branches and more branches and logic that's going to combine different branches and move people into different flows. But on the front end it all looks like natural sounding conversation with your customers. And while that sounds again, while that sounds overwhelming, you'll see as we progress through the course all this stuff is gonna start making a lot more sense, chatbots are used to both generate new business and to nurture prospects through the buying funnel. Additionally, of course, you use chatbots to engage with current customers, fans climb and so on and so forth. But brands are now using chatbots with freakishly rapid adoption rates to get new leads and I'm going to teach you how to set up facebook messenger ad campaigns to get leads for dirt, dirt cheap and it's pretty crazy how cheap these leads are coming in but also to take existing leads instead of drip campaigns and chat blasts and how to set up nurturing campaigns to get them through the buying funnel quickly without ever having to go to your website. This is a game changer and we're gonna talk about why this is such a game changer. Um come down. So why why facebook chatbots? Why don't we talk about WhatsApp chatbots or whatever? Like you know what, what's so special about facebook chatbots? Well, facebook messenger is the only major chat platform that even has a chat A. P. I. Which allows developers to build chatbots using code. There is no self service facebook bot builder program within the facebook ui it doesn't exist. Facebook allows developers to create complex chatbots using codes. So unfortunately my and this is I am in this group, I am not a developer, 99% of us and 99% of digital advertisers who are not developers, I would say 99.9% are left S. O. L. Without the ability to create facebook chatbots until mobile monkey came around. But we're gonna talk about that shortly. So any time you have the opportunity to engage a customer in a one on one personalized conversation, the chance of you converting that customer increases dramatically. Right? And just just sort of think about that conceptually in an email marketing campaign or if you're even live chatting with someone on the website, if you could and you compare those two right? If you could engage the person with exactly the answers to the questions that they have, how much like how much more likely are you to convert them than if they just came to a landing page or you sent them out a generic email marketing campaign. And that's another reason why facebook chat bot marketing is so incredibly powerful. This is also relatively new facebook only released the A. P. I. For chat marketing back in november of 2016. It was purely manual before that you had to individually chat with every single customer and we see this still happening today when you go to and there's still a place for actual live chat. Like I'm not saying that that this is the only way to engage with customers. It's not but it's one of the most powerful. Okay, but the only way to engage through chat was manually chatting with customers and that was no good for a lot of reasons. Um so now that your understanding I guess what facebook chatbots are, where are these conversations taking place very straightforward? They take place in facebook messenger. Right? Most of you are familiar with the facebook messenger app. If you're not stop the course, pause the video download facebook messenger right? It's very important for you to have it. You need to understand the context, the setting, You need to understand where these where these conversations are going to take place. So they take place within facebook messenger that could be on any device. It could be mobile desktop. But but by far by far I would say, I think like 75 around percent of facebook messenger conversations are taking place on the facebook Messenger app. On mobile, not necessarily on desktop. Also you can embed facebook chatbots on your website. So you go to your website and instead, you know if you, you guys have all seen this in the bottom right hand corner, there's a little chat icon that you can pop up and chat with customer service and you usually have to wait like 45 minutes for them to get back to you and then the next day they say oh sorry no one is here to help you. So the fix your whatever you build with mobile monkey, The chatbots you build, which is that what we just discussed? That automated complex back and forth discussion, personalized. All done with software that you're going to create. It could also be embedded on any website. So where does mobile monkey come into the picture? What you're seeing here is a screenshot of the mobile monkey builder. We're gonna go into that in incredible detail, painstaking detail in future lectures, but mobile monkey is the world's most powerful visual bodybuilder for facebook messenger, it blows away the competition, the, the level of thoroughness and the level of sophistication that you could build bots with through mobile monkey is absolutely incredible. It's going to be incredibly exciting when I show you actual chatbots that we're building and are currently running as I speak in this back office of Adventure Media, there's hundreds of conversations taking place with my clients, customers through box that we built through mobile monkey and we're like, we have like personas like Jackie and tim that are literally selling things through facebook about marketing right now, while I'm teaching this course, it's wild, it's like, it's not normal. And mobile monkey is the software that allows you to do that, and it is the software to use um again, building bots without code, you don't have to know a single line of code. You don't need to know anything. I'm gonna teach you how to use this stuff and how to build them, how to build really complex and interesting bots for your business. You use mobile monkey to collect new leads to generate new leads for your business, through launching facebook messenger ad campaigns through facebook message guards through rss blasts through chat, blasts through drip campaigns, all those things we're gonna talk about in detail. Um and we're gonna talk about all those things in a lot more detail in a future lecture. So now you have a pretty good understanding of the idea of chatbots, the idea of messenger marketing. The very next lecture, we're gonna talk about how powerful this is really going to be for you and the size and the breadth of what we're even dealing with here. So I look forward to seeing you in a couple of seconds or a couple of minutes or whatever it may be in the very next lecture.